PHILADELPHIA CONVENTION & VISITORS BUREAU

Programs

1. Convention sales the phlcvb's convention sales program is charged with helping to drive overnight visitation by booking and servicing meetings, conventions, trade shows, and sporting events into the pcc, partner hotels, and venues around the city. This activity is critical to the success of philadelphia's tourism industry, as meetings and conventions are longer-term pieces of business that provide a strong foundation for philadelphia's economy and provide security for philadelphia's hospitality-related jobs. The convention sales function also includes three key verticals - phl diversity, phl life sciences, and phl sports. In fiscal 2025, philadelphia's hospitality industry continued to see year- over-year improvements in performance metrics across many categories. -the phlcvb secured 297 events for future years, including 17 city-wide events, projected to bring an estimated 567,562 attendees to philadelphia, generating an estimated 586,851 total room nights. Phl life sciences: phl life sciences is the first and only division of a cvb in the country focused on life sciences meetings. The division works to provide access to philadelphia's substantial healthcare and higher education…

   $11,590,902 spent
   55% of program spending

2. Marketing & communications the marketing and communications team crafts content and campaigns that promote philadelphia, the phlcvb, and the pcc through a variety of programs targeting meeting and event planners, influencers, convention attendees, media, domestic group tour operators, international leisure travelers, and travel trade professionals. These activities all help to support the efforts of the convention sales and global tourism programs in driving overnight visitation to philadelphia through creative messaging and storytelling. Key highlights include: phlcvb marketing & communications campaigns: -the phlcvb's social media channels increased fans and followers by 76,586. Total followers across all owned accounts totaled 526,226 over 15 accounts in 4 countries. -in fiscal 2025, the phlcvb website had 227,113 unique visitors and 574,928 total page views.

   $5,702,167 spent
   27% of program spending

3. Global tourism: -markets of focus for global tourism initiatives include representation firms around the globe in china, india, australia, mexico, canada, france, italy (also covers spain), germany (also covers austria and switzerland), the u.k. (also covers ireland), and the netherlands (also covers belgium and luxemburg). -in fiscal 2025, philadelphia welcomed 1.2 million visitors who chose to travel to the city from international destinations, resulting in 678.9 million in spending. These visitors contributed an economic impact of 1.2 billion and directly supported 9,548 hospitality jobs. -global tourism activity highlights include the team attending 62 sales events and hosting more than 150 trade partners from 14 countries on 22 fam tours of philadelphia.

   $2,565,858 spent
   12% of program spending

4. Partnership (membership): the phlcvb partnership program provides regional businesses a platform for marketing their locations and services, and a valuable connection point with meeting professionals, local, regional, national and international visitors, business travelers and convention attendees. The program provides partners with research about the travel industry, trend analytics, current and future event bookings details, access to exclusive networking events, and more. -the phlcvb had 762 total partners, with 88 new partners joining over the year and a retention rate of 93%.

   $1,368,576 spent
   6% of program spending

The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $21,227,503.