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New York · Nonprofit

Perception Institute Inc

Perception Institute Inc (New York) receives grants from 7 organizations whose IRS filings report $2,512,760 to it, the largest being WK Kellogg Foundation ($900,000). 2 of them have funded it in more than one year.

Revenue FY2024
$1.4M
Funders on record
7
Grants received
$2.5M
Net assets
$19k
2/7 repeat funderspeak grant-dependency 30%
01What it does

What Perception Institute Inc does

Mission

Perception Institute creates real-world solutions from cutting-edge mind science research to reduce discrimination and other harms linked to race, gender, and other identity differences.

As stated on its FY2024 Form 990.

Program

  1. Perception Institute operates as a consortium of researchers and practitioners who seek to identify effective interventions to address ways in which social identity differences result inequity. We rely heavily on social science, social psychology to understand the mechanisms underlying inequity resulting from human behavior and institutional outcomes. We assess how interventions from a wide array of contexts - indigenous practices, mediation, restorative justice frameworks, cognitive psychology can be employed to change instituational dynamics. We also engage in original research to understand how societal narratives about race, gender, ethnicity, religion, and other social identities can affect how these social identities are constructed.

    $1,739,678 spent$1,134,794 earned by the program
    100% of program spending

The program described on its FY2023 Form 990. Program spending in total: $1,739,678.

02The organization over time

The organization over time

Each line starts at 100 in 2022, so what you read is the shape rather than the size: 150 means half as much again as 2022, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20222022 Revenue 100 ($1.5M) Expenses 100 ($750k) Net assets 100 ($728k)2023 Revenue 155 ($2.3M) Expenses 306 ($2.3M) Net assets 100 ($727k)2024 Revenue 92 ($1.4M) Expenses 275 ($2.1M) Net assets 3 ($19k)
202220232024
Revenue (92)Expenses (275)Net assets (3)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $1.0M to $435k (−58%).

$964k
$1.0M
$435k
202220232024
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2022
2023
2024
ContributionsProgram revenueInvestmentOther

53% of Perception Institute Inc’s revenue is contributions — more earned-revenue than three-quarters of its peers (97% for the typical peer).

This organization
Typical peer · 1,024 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 3 reported years ran a deficit.

$728k
’22
−$1k
’23
−$708k
’24
1.8
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Sadiqa Reynolds

Executive Director

Board chair

John Powell

Board Chair

As listed on its FY2024 Form 990.

202220232024
Listed568
Joined·+1+2
No longer listed·00
03Who funds it

Who funds it, year by year

2022 → 2023: the base held at 2 funders, grant income rose $450k → $563k.

From the IRS filings of Perception Institute Inc’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

Perception Institute Inc leans on a few funders — its largest provides 36% of grant income and the top three 78%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

36%
largest funder
78%
top three
~4
effective funders

Largest funder’s share by year: 2022 78% · 2023 73% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

Perception Institute Inc draws 68% of its grant income from funders outside New York, across 6 states in all.

MN
IL
MI
NY
CA
DC

In-state vs out-of-state, by year

’22
’23
New York out of state home

Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

Perception Institute Inc's funding has concentrated — grant income rose while the number of funders held roughly flat.

Operating margin−52% · bottom quartile
Months of reserve1.8mo · bottom quartile
Revenue growth (annualized)−4% · bottom quartile

this organization peer median middle 50% of peers· 976 civil rights nonprofits $1M–$10M, FY2024

Government funding Perception Institute Inc receives

Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $6k on record.

Federal$6k
grants $0contracts $6k
Top agencies
  • Department of Justice$6k

Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.

Organizations like Perception Institute Inc

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

75% of spending goes to programs.

Program 75%Management 16%Fundraising 8%

Governance

4
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

0%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for Perception Institute Inc: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds Perception Institute Inc?
Perception Institute Inc (New York) receives grants from 7 organizations whose IRS filings report $2,512,760 to it, the largest being WK Kellogg Foundation ($900,000). 2 of them have funded it in more than one year.
How many funders does Perception Institute Inc have?
IRS filings report 7 organizations giving $2,512,760 in grants to Perception Institute Inc, 2 of which have funded it in more than one year.
Who is the largest funder of Perception Institute Inc?
WK Kellogg Foundation is the largest funder on record, with $900,000 in grants. The full list of funders is on this page.
How can an organization like Perception Institute Inc find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Perception Institute →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2022–2024), and the filings of 7 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing