New York · Nonprofit
Perception Institute Inc
Perception Institute Inc (New York) receives grants from 7 organizations whose IRS filings report $2,512,760 to it, the largest being WK Kellogg Foundation ($900,000). 2 of them have funded it in more than one year.
- Revenue FY2024
- $1.4M
- Funders on record
- 7
- Grants received
- $2.5M
- Net assets
- $19k
What Perception Institute Inc does
Mission
Perception Institute creates real-world solutions from cutting-edge mind science research to reduce discrimination and other harms linked to race, gender, and other identity differences.
As stated on its FY2024 Form 990.
Program
Perception Institute operates as a consortium of researchers and practitioners who seek to identify effective interventions to address ways in which social identity differences result inequity. We rely heavily on social science, social psychology to understand the mechanisms underlying inequity resulting from human behavior and institutional outcomes. We assess how interventions from a wide array of contexts - indigenous practices, mediation, restorative justice frameworks, cognitive psychology can be employed to change instituational dynamics. We also engage in original research to understand how societal narratives about race, gender, ethnicity, religion, and other social identities can affect how these social identities are constructed.
$1,739,678 spent$1,134,794 earned by the program100% of program spending
The program described on its FY2023 Form 990. Program spending in total: $1,739,678.
The organization over time
Each line starts at 100 in 2022, so what you read is the shape rather than the size: 150 means half as much again as 2022, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $1.0M to $435k (−58%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
53% of Perception Institute Inc’s revenue is contributions — more earned-revenue than three-quarters of its peers (97% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 3 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Sadiqa Reynolds
Executive Director
Board chair
John Powell
Board Chair
As listed on its FY2024 Form 990.
Who funds it, year by year
2022 → 2023: the base held at 2 funders, grant income rose $450k → $563k.
From the IRS filings of Perception Institute Inc’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
Perception Institute Inc leans on a few funders — its largest provides 36% of grant income and the top three 78%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
Largest funder’s share by year: 2022 78% · 2023 73% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
Perception Institute Inc draws 68% of its grant income from funders outside New York, across 6 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
Perception Institute Inc's funding has concentrated — grant income rose while the number of funders held roughly flat.
this organization peer median middle 50% of peers· 976 civil rights nonprofits $1M–$10M, FY2024
Government funding Perception Institute Inc receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $6k on record.
- Department of Justice$6k
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like Perception Institute Inc
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In New York
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
75% of spending goes to programs.
Governance
Public support
0%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Screen this organization
A dated, signed PDF of the compliance screen for Perception Institute Inc: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds Perception Institute Inc?
- Perception Institute Inc (New York) receives grants from 7 organizations whose IRS filings report $2,512,760 to it, the largest being WK Kellogg Foundation ($900,000). 2 of them have funded it in more than one year.
- How many funders does Perception Institute Inc have?
- IRS filings report 7 organizations giving $2,512,760 in grants to Perception Institute Inc, 2 of which have funded it in more than one year.
- Who is the largest funder of Perception Institute Inc?
- WK Kellogg Foundation is the largest funder on record, with $900,000 in grants. The full list of funders is on this page.
- How can an organization like Perception Institute Inc find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Perception Institute →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2022–2024), and the filings of 7 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing