Wisconsin · Nonprofit
HOOAH WI INC
HOOAH WI INC (Wisconsin) receives grants from 10 organizations whose IRS filings report $360,324 to it, the largest being HOOAH INC ($283,114). 5 of them have funded it in more than one year.
- Revenue FY2024
- $461k
- Funders on record
- 10
- Grants received
- $360k
- Net assets
- $504k
What Hooah Wi Inc does
Mission
Eliminate suicide with a proactive approach to the overall wellness of service members, veterans, and their support systems through programs and certified professionals.
As stated on its FY2024 Form 990.
Program
Support of overall welness of service members, veterans and their support systems through programs and certified professionals. Hooah provides direct mental health support to veterans and their families who struggle with ptsd, tbi, and trauma coping. Our partnership with ceritified professionals who consistently evolve their approach to treating these issues in a way that feels manageable for the veteran is what allows us to be uniquely positioned and desired for this service. Warrior wellness offers a low barrier for entry and unique extra-curricular activities including two-day retreats and project nights that allow for alternative experiences to develop relationships with other veterans and create comfort in learning and growing in new and healthy lifestyles and skills. Hooah wi and partners work to create community, promote healthy lifestyle changes, and lessen worry of otherwise burdensome and/or unexpected expenses.
$263,835 spent100% of program spending
The program described on its FY2024 Form 990. Program spending in total: $263,835.
The organization over time
Each line starts at 100 in 2023, so what you read is the shape rather than the size: 150 means half as much again as 2023, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $331k to $508k (+54%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
102% of HOOAH WI INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (84% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 2 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Chelsea Kocken
Executive director
As listed on its FY2024 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 2 funders to 6 funders, grant income rose $6k → $45k.
2 of 10 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 6% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of HOOAH WI INC’s funders (the co-funder graph). Top 9 of 10 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
HOOAH WI INC leans on a few funders — its largest provides 79% of grant income and the top three 92%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
85% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund HOOAH WI INC.
Largest funder’s share by year: 2017 84% · 2019 100% · 2020 100% · 2021 100% · 2022 100% · 2023 73% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
25% of HOOAH WI INC's funders are still giving 1 year after their first grant; 50% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
HOOAH WI INC draws 88% of its grant income from funders outside Wisconsin, across 4 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $23k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
HOOAH WI INC runs a healthier operating margin than three-quarters of the 3,130 public benefit nonprofits its size.
this organization peer median middle 50% of peers· 3,130 public benefit nonprofits $100k–$1M, FY2024
Organizations like HOOAH WI INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Wisconsin
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
87% of spending goes to programs.
Governance
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for HOOAH WI INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds HOOAH WI INC?
- HOOAH WI INC (Wisconsin) receives grants from 10 organizations whose IRS filings report $360,324 to it, the largest being HOOAH INC ($283,114). 5 of them have funded it in more than one year.
- How many funders does HOOAH WI INC have?
- IRS filings report 10 organizations giving $360,324 in grants to HOOAH WI INC, 5 of which have funded it in more than one year.
- Who is the largest funder of HOOAH WI INC?
- HOOAH INC is the largest funder on record, with $283,114 in grants. The full list of funders is on this page.
- How can an organization like HOOAH WI INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Hooah Wi →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2023–2024), and the filings of 10 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing