Indiana · Nonprofit
GOODWILL LEADS INC
GOODWILL LEADS INC (Indiana) receives grants from 6 organizations whose IRS filings report $97,526 to it, the largest being LILLY ENDOWMENT INC ($30,000). 1 of them have funded it in more than one year, and 51% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
Against its field
GOODWILL LEADS INC runs a healthier operating margin than half of the 9,072 education nonprofits its size.
this organization peer median middle 50% of peers· 9,072 education nonprofits $1M–$10M, FY2025
Three funders worth looking at
Grantmakers with no record of funding this organization, ranked by how strongly the co-funder graph and the mission embeddings agree. The evidence is in section 03.
- Bowsher the Booher Foundationlocalportfolio match
- United Way of St Joseph County Incshared funderslocal
- Teachers Treasures Incportfolio match
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 89% · 2018 87% · 2019 93% · 2020 96% · 2021 96% · 2022 93% · 2023 98% · 2024 99% · 2025 98%. Grants only. Government contracts and fees sit inside program revenue.
99% of GOODWILL LEADS INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (48% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 9 reported years ran a deficit.
reserve
Who funds it, year by year
2017 → 2023: the base broadened from 1 funder to 2 funders, grant income fell $30k → $15k.
3 of 6 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 51% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $736k from one payer (the payer shares this organization's board, largest Goodwill Industries of Michiana Inc). These are real filings, and they are not money GOODWILL LEADS INC raised.
From the IRS filings of GOODWILL LEADS INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
GOODWILL LEADS INC leans on a few funders — its largest provides 31% of grant income and the top three 82%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
67% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund GOODWILL LEADS INC.
Largest funder’s share by year: 2017 100% · 2018 100% · 2019 100% · 2021 100% · 2022 100% · 2023 100% — broadly stable.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
51% of GOODWILL LEADS INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $48k that is directly attributable, 95% of it comes from Indiana funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $50k arriving through sponsors registered in 2 statesis excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Funders to approach
Grantmakers that don’t fund you yet, surfaced two ways: they back organizations that share your funders, or their grantees resemble your mission. The ones both signals agree on come first. Your 6 funders put you under-funded among the 400 organizations that share them.
- Bowsher the Booher Foundationlocalportfolio matchMO · funds 14 organizations near you · its grantees resemble your mission
- United Way of St Joseph County Incshared funderslocalIN · backs 21 organizations that share your funders · funds 61 organizations near you
- Teachers Treasures Incportfolio matchits grantees resemble your mission
- 3rivers Credit Union Foundation Incportfolio matchits grantees resemble your mission
- A Better Chicagoportfolio matchits grantees resemble your mission
- The Mind Trust Incportfolio matchits grantees resemble your mission
- Invest for Kids Incportfolio matchits grantees resemble your mission
- Steel Dynamics Foundation Incportfolio matchits grantees resemble your mission
- The Donald F Wood and Darlene M Richardson Foundation Incportfolio matchits grantees resemble your mission
- Magee-O'Connor Foundation Inc I/C/O Mr Douglas E Millerportfolio matchits grantees resemble your mission
- New Frontiers Foundationportfolio matchits grantees resemble your mission
- 8020 Foundation Trustportfolio matchits grantees resemble your mission
From the co-funder graph (funders backing at least two comparable organizations, shrunk for grantee count, donor-advised and mega-funds excluded) and the universe embeddings. A research starting point; overlap is association, not a guarantee of fit.
Organizations like GOODWILL LEADS INC
Nonprofits whose mission and program text most resemble this one, by semantic similarity over the universe of US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Indiana
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
76% of spending goes to programs.
Governance
Footprint & structure
Files a return copy in 1 state
Part of a family of 1 related entity
- Goodwill Industries of Michiana Inc · exempt
Screen this organization
A dated, signed PDF of the compliance screen for GOODWILL LEADS INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds GOODWILL LEADS INC?
- GOODWILL LEADS INC (Indiana) receives grants from 6 organizations whose IRS filings report $97,526 to it, the largest being LILLY ENDOWMENT INC ($30,000). 1 of them have funded it in more than one year, and 51% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does GOODWILL LEADS INC have?
- IRS filings report 6 organizations giving $97,526 in grants to GOODWILL LEADS INC, 1 of which have funded it in more than one year.
- Who is the largest funder of GOODWILL LEADS INC?
- LILLY ENDOWMENT INC is the largest funder on record, with $30,000 in grants. The full list of funders is on this page.
- How can an organization like GOODWILL LEADS INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Indiana. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 6funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported August 27, 2026. What this page cannot tell you · view filing