Wisconsin · Nonprofit
DESTINATION MADISON FOUNDATION INC
DESTINATION MADISON FOUNDATION INC (Wisconsin) receives grants from 3 organizations whose IRS filings report $122,190 to it, the largest being THE IRONMAN FOUNDATION INC ($74,840). 2 of them have funded it in more than one year.
- Revenue FY2025
- $79k
- Funders on record
- 3
- Grants received
- $122k
- Net assets
- $233k
What Destination Madison Foundation Inc does
Mission
Destination madison foundation, inc. Is organized and shall be operated exclusively to further the well-being of the greater madison convention & visitors bureau, inc.in connection with and in furtherance thereof, the corporation shall have the following purposes:-to provide information to the residents of and visitors to the greater madison/dane county area regarding the diverse cultural, educational, scientific, civic and athletic benefits of living and working in the greater madison/dane county area.-to provide resource support for events hosted by the city of madison and/or the gmcvb that promote and encourage economic development within the greater madison/dane county area.-to conduct research and disseminate data regarding economic development within the greater madison/dane county area.-to receive, obtain, control, hold, administer, invest and reinvest and disburse funds and property of any type as may be received by the corporation, either absolutely or in trust.
As stated on its FY2025 Form 990.
Programs
Administer youth sport grant contribution receipts and provide grants to area charities supporting youth sports.
$56,380 spentof which $56,380 as grants72% of program spendingProvide resource support for events hosted by the city of madison and/or the greater madison convention & visitors bureau, inc. That promote and encourage economic development within the greater madison/dane county area.
$22,287 spentof which $15,678 as grants28% of program spending
The 2 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $78,667.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2017 to 2018, from $274k to $641k (+134%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
91% of DESTINATION MADISON FOUNDATION INC’s revenue is contributions — more donation-reliant than the typical peer (77% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 6 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Ellie Westman Chin
President/CEO
Board chair
Judd Schemmel
Chair
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2020 and FY2021 filings.
Who funds it, year by year
2017 → 2023: the base broadened from 1 funder to 3 funders, grant income rose $5k → $55k.
Left out of every figure on this page: $36k from one payer (the payer shares this organization's board, largest Greater Madison Convention & Visitors Bureau Inc). These are real filings, and they are not money DESTINATION MADISON FOUNDATION INC raised.
From the IRS filings of DESTINATION MADISON FOUNDATION INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
DESTINATION MADISON FOUNDATION INC leans on a few funders — its largest provides 61% of grant income and the top three 100%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
61% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund DESTINATION MADISON FOUNDATION INC.
Largest funder’s share by year: 2017 100% · 2018 100% · 2019 100% · 2020 100% · 2021 100% · 2023 68% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
DESTINATION MADISON FOUNDATION INC draws 61% of its grant income from funders outside Wisconsin, across 2 states in all.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
DESTINATION MADISON FOUNDATION INC has grown faster than three-quarters of the 6,647 community improvement nonprofits its size.
this organization peer median middle 50% of peers· 6,647 community improvement nonprofits under $100k, FY2025
Organizations like DESTINATION MADISON FOUNDATION INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Wisconsin
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
100% of spending goes to programs.
Governance
Footprint & structure
Files a return copy in 1 state
Part of a family of 2 related entities
- Madison Events LLC · disregarded
- Greater Madison Convention & Visitors Bureau Inc · exempt
Screen this organization
A dated, signed PDF of the compliance screen for DESTINATION MADISON FOUNDATION INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds DESTINATION MADISON FOUNDATION INC?
- DESTINATION MADISON FOUNDATION INC (Wisconsin) receives grants from 3 organizations whose IRS filings report $122,190 to it, the largest being THE IRONMAN FOUNDATION INC ($74,840). 2 of them have funded it in more than one year.
- How many funders does DESTINATION MADISON FOUNDATION INC have?
- IRS filings report 3 organizations giving $122,190 in grants to DESTINATION MADISON FOUNDATION INC, 2 of which have funded it in more than one year.
- Who is the largest funder of DESTINATION MADISON FOUNDATION INC?
- THE IRONMAN FOUNDATION INC is the largest funder on record, with $74,840 in grants. The full list of funders is on this page.
- How can an organization like DESTINATION MADISON FOUNDATION INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 3 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing