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Wisconsin · Nonprofit

GREATER MADISON CONVENTION & VISITORS BUREAU INC

GREATER MADISON CONVENTION & VISITORS BUREAU INC (Wisconsin) receives grants from 1 organization whose IRS filings report $371,541 to it, the largest being SPIRIT OF GREATER MADISON INC ($371,541). 1 of them have funded it in more than one year.

Revenue FY2024
$8.0M
Funders on record
1
Grants received
$372k
Net assets
$8.6M
1/1 repeat funderspeak grant-dependency 2%
01The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.

100 = 20172017 Revenue 100 ($4.8M) Expenses 100 ($4.0M) Net assets 100 ($4.3M)2018 Revenue 116 ($5.5M) Expenses 113 ($4.5M) Net assets 122 ($5.2M)2019 Revenue 135 ($6.4M) Expenses 151 ($6.1M) Net assets 131 ($5.6M)2020 Revenue 103 ($4.9M) Expenses 99 ($4.0M) Net assets 153 ($6.6M)2021 Revenue 133 ($6.4M) Expenses 110 ($4.4M) Net assets 199 ($8.5M)2022 Revenue 128 ($6.1M) Expenses 164 ($6.6M) Net assets 188 ($8.0M)2023 Revenue 152 ($7.3M) Expenses 173 ($7.0M) Net assets 194 ($8.3M)2024 Revenue 167 ($8.0M) Expenses 191 ($7.7M) Net assets 201 ($8.6M)
'17'18'19'20'21'22'23'24
Revenue (167)Expenses (191)Net assets (201)

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2020 14% · 2022 17% · 2023 1%. Grants only. Government contracts and fees sit inside program revenue.

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 8 reported years ran a deficit.

$768k
’17
$994k
’18
$364k
’19
$944k
’20
$1.9M
’21
−$476k
’22
$294k
’23
$302k
’24
14
months of
reserve
02Who funds it

Who funds it, year by year

2022 → 2023: the base held at 1 funder, grant income held at $100k.

Funder
'22
'23
'24*
total
funders
1
1
1

From the IRS filings of GREATER MADISON CONVENTION & VISITORS BUREAU INC’s funders (the co-funder graph). Association, not causation.

Where its funders are

100% of GREATER MADISON CONVENTION & VISITORS BUREAU INC's grant income comes from Wisconsin funders.

WI

In-state vs out-of-state, by year

’22
’23
Wisconsin out of state home

Funder states come from each funder’s own filing.

03Its place in the field

Organizations like GREATER MADISON CONVENTION & VISITORS BUREAU INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Wisconsin

Nationally

04Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Governance

28
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention–Board reviewed the 990✓Audited financials

Footprint & structure

Part of a family of 1 related entity

  • Destination Madison Foundation Inc · exempt

Screen this organization

A dated, signed PDF of the compliance screen for GREATER MADISON CONVENTION & VISITORS BUREAU INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds GREATER MADISON CONVENTION & VISITORS BUREAU INC?
GREATER MADISON CONVENTION & VISITORS BUREAU INC (Wisconsin) receives grants from 1 organization whose IRS filings report $371,541 to it, the largest being SPIRIT OF GREATER MADISON INC ($371,541). 1 of them have funded it in more than one year.
How many funders does GREATER MADISON CONVENTION & VISITORS BUREAU INC have?
IRS filings report 1 organization giving $371,541 in grants to GREATER MADISON CONVENTION & VISITORS BUREAU INC, 1 of which have funded it in more than one year.
Who is the largest funder of GREATER MADISON CONVENTION & VISITORS BUREAU INC?
SPIRIT OF GREATER MADISON INC is the largest funder on record, with $371,541 in grants. The full list of funders is on this page.
How can an organization like GREATER MADISON CONVENTION & VISITORS BUREAU INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. What this page cannot tell you · view filing