Virginia · Nonprofit
BBB INSTITUTE FOR MARKETPLACE TRUST
BBB INSTITUTE FOR MARKETPLACE TRUST (Virginia) receives grants from 1 organization whose IRS filings report $43 to it, the largest being AMAZONSMILE FOUNDATION ($43). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2025
- $948k
- Funders on record
- 1
- Grants received
- $43
- Net assets
- $634k
What Bbb Institute for Marketplace Trust does
Mission
The bbb institute's mission is to advance marketplace trust through education, innovation, and collaboration with our network of bbbs and partners. This is accomplished through research that challenges assumptions and delivers new insights about scams, fraud, and other marketplace threats; consumer education resources, programs, and campaigns that empower the public, including vulnerable populations, to choose better businesses and avoid scams; partnerships with industry experts and stakeholders from the public and private sectors to create innovative resources and programs.
As stated on its FY2025 Form 990.
Programs
Bbb scam tracker & bbb scam survival toolkit: bbb scam tracker is an online tool that enables consumers to report scam activity. Following the upgrade in 2022, bbb institute continues to expand the features of the platform to help protect the general public. In 2024, we launched the bbb scam survival toolkit (bbb.org/scamsurvivalkit) in partnership with amazon and capital one. This toolkit connects scam survivors with the resources they need to restore their financial, mental, and emotional well-being. Bbb institute hosted the second annual scam survivor day in 2025 with the goal of reducing the stigma of scams and to address the needs of scam survivors.
$628,214 spent74% of program spendingFighting financial fraud: bbb institute partnered with the finra investor education foundation to deliver the fighting financial fraud program, a train-the-trainer program for bbbs who teach people how to spot the signs of a financial scam, recognize scammer behaviors, and know where to go to verify legitimate investment professionals/brokers.
$127,332 spent15% of program spendingResearch: in 2025, bbb institute published the annual bbb scam tracker risk report for the ninth year in a row. The report analyzes scam reports published on the bbb scam tracker, highlighting how scams are perpetrated, who is being targeted, which scams have the biggest impact, and more. Findings are shared with other fraud-fighting organizations and used to created timely consumer education resources.
$98,464 spent12% of program spending
The 3 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $854,010.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2018 to 2019, from $88k to $692k (+685%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
98% of BBB INSTITUTE FOR MARKETPLACE TRUST’s revenue is contributions — more reliant on donations than three-quarters of its peers (62% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Melissa Lanning
Executive director
Board chair
Parag Shah
Chair
As listed on its FY2025 Form 990.
Who funds it, year by year
2020 → 2023: the base held at 1 funder, grant income rose $5 → $21.
1 of 1 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $1.0M from one payer (the payer shares this organization's board, largest International Association of Better Business Bureaus Inc). These are real filings, and they are not money BBB INSTITUTE FOR MARKETPLACE TRUST raised.
From the IRS filings of BBB INSTITUTE FOR MARKETPLACE TRUST’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
100% of BBB INSTITUTE FOR MARKETPLACE TRUST's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Too little is directly attributable to place on a map.
Funder states come from each funder’s own filing. $43 arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
BBB INSTITUTE FOR MARKETPLACE TRUST's revenue grew 37% between 2017 and 2025.
this organization peer median middle 50% of peers· 7,175 community improvement nonprofits $100k–$1M, FY2025
Organizations like BBB INSTITUTE FOR MARKETPLACE TRUST
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Virginia
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
84% of spending goes to programs.
Governance
Public support
29%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 36 states
Part of a family of 1 related entity
- International Association of Better Business Bureaus · exempt
Screen this organization
A dated, signed PDF of the compliance screen for BBB INSTITUTE FOR MARKETPLACE TRUST: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds BBB INSTITUTE FOR MARKETPLACE TRUST?
- BBB INSTITUTE FOR MARKETPLACE TRUST (Virginia) receives grants from 1 organization whose IRS filings report $43 to it, the largest being AMAZONSMILE FOUNDATION ($43). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does BBB INSTITUTE FOR MARKETPLACE TRUST have?
- IRS filings report 1 organization giving $43 in grants to BBB INSTITUTE FOR MARKETPLACE TRUST, 1 of which have funded it in more than one year.
- Who is the largest funder of BBB INSTITUTE FOR MARKETPLACE TRUST?
- AMAZONSMILE FOUNDATION is the largest funder on record, with $43 in grants. The full list of funders is on this page.
- How can an organization like BBB INSTITUTE FOR MARKETPLACE TRUST find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Virginia. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing