ASIAN CULTURE AND MEDIA ALLIANCE INC

Programs

1. TAKE ONE YOUTH MEDIA ARTS ACADEMY.Recoginizing the need for accessible and affordable media resources, skills training and job creation opportunities to cultivate a diverse workforce, ACMA launched TAKE ONE in 2016 - a unique, immersive learning experience with an emphasis on financially disadvantaged transitional youth (ages 16-25).This free program provides participants with professional-level media skills, hands-on project-based learning, and real-world industry exposure. Beyond technical training, TAKE ONE fosters personal growth, career readiness, and job opportunities, equipping young content creators and filmmakers with the confidence, experience, and industry connections needed to thrive in the media landscape.

   $58,000 spentof which $200,000 as grants
   28% of program spending

2. Marketing and advertisingexpenses related to promoting the organization's programs, events, and initiatives through digital marketing, website updates and maintenance, social media campaigns, newsletters, print materials, and other outreach efforts designed to increase public awareness and community participation.

   $36,554 spent
   18% of program spending

3. Shared roots initiativefunded by the university of california agriculture and natural resources (ucanr), the shared roots initiative is a community-based media and education project that promotes the california land equity (cale) initiative. The program produces storytelling content, workshops, and multilingual resources focused on farming, substainability, land access, and cultural food traditions, particularly benefiting underserved communities in southern california. This is currently a one-time project but may be renewed depending on future funding availability.

   $29,430 spent
   14% of program spending

4. ASIAN PACIFIC VOICES TV & RADIO PODCAST SERIESAsian Pacific Voices is a dynamic collective of television and radio platforms dedicated to promoting and celebrating the rich arts, culture, and heritage of the Asian and Pacific Islander (API) communities. While rooted in San Diego, our reach extends throughout Southern California, amplifying diverse voices and stories that inspire, educate, and empower.Our Asian Pacific Voices Radio podcast is available on major podcast platforms, including YouTube, providing a space for meaningful conversations and storytelling. Meanwhile, our flagship program, Asian Pacific Voices TV, is an award-winning cable television series committed to uplifting the API community by offering representation and visibility in media. Reaching over 7 million households across California, the series serves as a powerful platform to highlight API achievements, traditions, and contributions.

   $27,950 spent
   14% of program spending

5. THE ASIAN PACIFIC CULTURAL FESTIVALAs part of our mission to strengthen the arts, cultural and creative sectors in serving our AANHPI community, ACMA hosts the annual Asian Pacific Cultural Festival to activate and engage our AANHPI's artistic and cultural leaders with other communities of color to promote commonalities, sow friendship and mutual respect.THE ASIAN PACIFIC CULTURAL FESTIVAL is San Diego's premier celebration of Asian and Pacific Islander (API) heritage, traditions, and contributions, bring together diverse communities for a day of cultural performances and interactive exhibits showcasing diverse arts and craft and culinary showcases. This free family-friendly event highlights API-owned businesses, artists, and organizations, fostering economic growth, cultural awareness, and community engagement, drawing 7,000 to 12,000 attendees annually, the festival serves as a vibrant platform for unity, education, and appreciation of API cultures in Southern California.

   $26,950 spent
   13% of program spending

6. Community outreachactivities conducted to engage and serve the community through educationalworkshops, cultural programs, partnerships with local organizations, and public events that promote access to media arts, cultural awareness, and youth development opportunities.

   $24,880 spent
   12% of program spending

The 6 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $203,764.