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Willamette Valley Visitors Association at a glance

· Public charity

Willamette Valley Visitors Association

The WILLAMETTE VALLEY VISITORS ASSOCIATION (wvva) is a regional destination management organization focused on promoting responsible tourism and regional economic well-being that benefits residents and visitors alike.

$78k
Granted FY2025still arriving
5
Grants FY2025still arriving
1
States reached
$25k
Largest
01What it fundsRead
02The needRead
03Its fieldRead
04Through PlinthRead
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2018 to 2025.

Community Improvement$157kArts & Culture$74kRecreation & Sports$58kEnvironment$48kEmployment$39kFood & Nutrition$31k
02FY2025 · 5 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 5 grants below total $70,915, the rows itemized in this filing. The $77,915 headline is the total grant expense on the return; the other $7,000 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2025

  • Under $10k2 grants · $13k
  • $10k–50k3 grants · $58k
$15,000
Median grant
1
States reached
$226k
Total assets
Largest grants
RecipientAmount
ALBANY PICKLEBALL CLUB$25,000
MCKENZIE TRAIL VOLUNTEERS$17,915
VISIT NEWBERG$15,000
CARLTON WINEMAKERS STUDIO$7,000
AURORA COLONY VISITORS ASSOCIATION$6,000
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY18–19, $30k) land where the poverty rate runs at 14%, against an area that typically sits at 12%. 100% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 12%INDEPENDENCE DOWNTOWN ASSOC: $10k → 13%MCKENZIE COMMUNITY DEVELOPMENT CORP: $20k → 15%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
04

Where the work is directed

The same grants placed two ways: where each recipient sits, and where its stated purpose sends the money.

About 15% of Willamette Valley Visitors Association’s grant dollars are earmarked for a different county than the recipient’s own address. By recipient address, 87% of the giving stays in OR; by stated purpose, 75%.

Willamette Valley Visitors Associationlessmore of its giving
Placed by recipient address
How this is measured
Recipient view: each grant at its grantee’s ZIP, mapped to a county. Directed view: each grant at the county its stated purpose names, falling back to the recipient’s county when the purpose names no place; US grants only. A county shows only if it carries the top 95% of that view’s dollars. Purposes are read from the funder’s own 990 grant descriptions.
03Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Deschutes County Historical Society

Preserve, promote and celebrate our local history

—
2
Seaside Museum & Historical Society

Preserve and interpret the History & culture of Seaside Oregon by operating a Museum and outreach programs.

—
3
Prineville Downtown Association

Economic development of rural Oregon towns

Community Improvement
4
Rainier Oregon Historical Museum

Preserving the past via a local museum.

Arts & Culture
5
Salem Historical Society
—
6
Mill District Alliance

Provide financial support for historical projects in the Olympia community

Education
7
Kernersville Downtown Preservation and Development Council

Promotion activities for downtown kernersville.

Housing & Shelter
8
Pendleton Downtown Association

Develop partnerships to stimulate economic vitality and investments in the downtown core, generate a positive image and promote tourism while celebrating our Western Heritage.

Community Improvement
9
Twisp Chamber of Commerce

Connect & Promote Twisp Chamber Members

Community Improvement
10
Newberg Downtown Coalition

Through physical improvements, events, promotions and the proper business mix, we're making downtown newberg into a destination that enriches the lives of those who visit and live here.

Arts & Culture
11
Earth Day Oregon
—
12
Friends of La Grande Mainstreet

To revitalize and develop La Grande Oregon's historic downtown core into an inviting, sustainable downtown rooted in La Grande's history and culture, providing a vital center for commercial and community activities using the National…

—
How this is measured
The grantee most central to the portfolio’s shape is The Gilbert House Children's Museum Inc; the most unlike its peers is Friends of Deepwood. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
05the grantee network

12 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 12 of the 26 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

2
Load-bearing (≥25% of a budget)
2
Early backer (in before they grew)
11/12
Grantees still filing
4/12
Grew since first funded

Where the money sits, by cause and then by grantee

IMMEDIATE OPPORTUNITY FUND: $39,375 · OtherIMMEDIATE OPPORTUNITY FUNDALBANY PICKLEBALL CLUB: $25,000 · OtherALBANY PICKLEBALL CLUBIndividual grant recipient: $23,000 · OtherIndividual grant recipientIndividual grant recipient: $20,000 · OtherIndividual grant recipientMCKENZIE TRAIL VOLUNTEERS: $17,915 · OtherMCKENZIE TRAIL VOLUNTEERSShelton-McMurphey Johnson Associate: $15,000 · OtherShelton-McMurphey Johnson AssociateCITY OF ALBANY: $13,500 · OtherCITY OF ALBANYIndividual grant recipient: $11,500 · OtherCITY OF HARRISBURG: $10,000 · OtherWILLAMETTE VALLEY GROWN & CRAFTED: $10,000 · OtherCASCADE FOOTHILLS WINEGROWERS ASSOC: $10,000 · OtherCITY OF DALLAS: $10,000 · OtherCORVALLIS TO THE SEA C2C TRAILPARTNERSHIP: $9,372 · OtherFRIENDS OF DEEPWOOD: $8,711 · Other+2 more: $13,000 · Other+2 moreMcKenzie River Chamber of Commerce: $20,000 · Community ImprovementMcKenzie River Ch…SALEM MAIN STREET ASSOCIATION: $17,000 · Community ImprovementSALEM MAIN STREET…VISIT NEWBERG: $15,000 · Community ImprovementVISIT NEWBERGEola-Amity Hills Winegrowers A: $10,000 · Community ImprovementEola-Amity Hills …HISTORIC CAROUSEL AND MUSEUM: $30,000 · Arts & CultureHISTORIC C…THE GILBERT HOUSE CHILDREN'S MUSEUM INC: $7,298 · Arts & CultureTHE GILBER…McKenzie Community Development Corporation: $20,000 · Human ServicesINDEPENDENCE DOWNTOWN ASSOCIATION: $10,000 · Human ServicesOregon Truffle Festival: $20,995 · Food & NutritionWILLAMETTE RIVERKEEPER: $20,000 · Environment
Other$236,373Community Improvement$62,000Arts & Culture$37,298Human Services$30,000Food & Nutrition$20,995Environment$20,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0Mgrantee revenue →↑ funder's share of their budgetHISTORIC CAROUSEL AND MUSEUM: $30,000 over 1y, 5.1% of budgetOregon Truffle Festival: $20,995 over 1y, 24% of budgetMcKenzie Community Development Corporation: $20,000 over 1y, 73% of budgetVISIT NEWBERG: $15,000 over 1y, 2.8% of budgetShelton-McMurphey Johnson Associate: $15,000 over 1y, 25% of budgetFRIENDS OF DEEPWOOD: $8,711 over 1y, 4.6% of budgetTHE GILBERT HOUSE CHILDREN'S MUSEUM INC: $7,298 over 1y, 1.1% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

The Oregon Community …Amazonsmile Foundation
The Oregon Community FoundationOR15.5× affinity6 shared granteesties to 1 of 1Hover any node to trace its alignments.Compare side by side →

Open a dossier: The Oregon Community Foundation · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Willamette Valley Visitors Association funds: left to right is the share of its income from government, bottom to top the share from Willamette Valley Visitors Association. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 50%1%3%6%10%funder's share of their income ↑0%19%38%56%75%share of the org’s income from government →median 42%
  • Salem Main Street Association: 67% of income from government
  • Willamette Riverkeeper: 42% of income from government
  • Shelton-McMurphey Johnson Associate: 22% of income from government
no gov moneyreceives it· size = income
5get no government money at all
3report government grants on their 990 we could not trace to a source (not plotted)
1rely on government for over half their income
⤢ axis zoomed · 0–75%
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.
04Through Plinth

Warm introductions · Powered by PlinthPlus

How do I get to Willamette Valley Visitors Association?

Find your warmest path to Willamette Valley Visitors Association through trustees and officers whose names appear on both boards. Search for your organization and Plinth traces the shortest route it can evidence.

Each link is a name appearing on two organizations’ public IRS 990 filings, matched on that name and, where the filings support it, on location. A same-state match has geographic support, which is a second matching feature rather than confirmation that the two are one person; a cross-state one is the likeliest to be two people who share a name. Every hop shows its tier, low-confidence and distant paths are held back rather than guessed, and it is worth confirming the person before you use the introduction.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 26 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

Play a game based on Willamette Valley Visitors Association’s filings →

More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home