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The Toy Association Inc at a glanceAlso receives grants: funding profile →

· Public charity

The Toy Association Inc

To be a unifying force for members' creativity, responsibility, and global success, advocating for their needs and championing the benefits of play.

$618k
Granted FY2024still arriving
4
Grants FY2024still arriving
2
States reached
$459k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2018 to 2024.

Community Improvement$647kArts & Culture$473kEducation$383kHealth$25kPhilanthropy$18kEmployment$15kYouth Development$10k
02FY2024 · 4 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 4 grants below total $545,430, the rows itemized in this filing. The $617,888 headline is the total grant expense on the return; the other $72,458 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2024

  • $10k–50k3 grants · $86k
  • $250k+1 grant · $459k
$46,000
Median grant
2
States reached
$39M
Total assets
Largest grants
RecipientAmount
THE TOY FOUNDATION$459,430
THE STRONG MUSEUM$46,000
OTIS COLLEGE$25,000
WOMEN IN TOYS$15,000
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Dollar for dollar, its grants (FY18–24) land where the poverty rate runs at 16%, against an area that typically sits at 12%. 100% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 12%OTIS ART INSTITUTE: $70k → 14%THE STRONG MUSEUM: $245k → 14%THE TOY FOUNDATION: $459k → 17%SAFE KIDS WORLDWIDE: $25k → 14%OTIS ART INSTITUTE: $50k → 14%THE STRONG MUSEUM: $50k → 14%THE TOY FOUNDATION: $62k → 17%HORTON'S KIDS: $10k → 14%OTIS ART INSTITUTE: $50k → 14%THE STRONG MUSEUM: $46k → 14%THE TOY FOUNDATION: $56k → 17%OTIS COLLEGE: $35k → 14%THE STRONG MUSEUM: $45k → 14%THE TOY FOUNDATION: $24k → 17%OTIS COLLEGE: $25k → 14%THE STRONG MUSEUM: $30k → 14%THE TOY FOUNDATION: $21k → 17%THE STRONG MUSEUM: $30k → 14%WOMEN IN TOYS: $15k → 17%THE STRONG MUSEUM: $27k → 14%THE TOY FOUNDATION: $14k → 17%THE TOY FOUNDATION: $13k → 17%THE WIT FOUNDATION INC: $10k → 17%THE WIT FOUNDATION INC: $8k → 17%FASHION INSTITUTE OF TECHNOLOGY EDUCATIONAL FOUNDATION: $52k → 17%FASHION INSTITUTE OF TECHNOLOGY EDUCATIONAL FOUNDATION: $51k → 17%FASHION INSTITUTE OF TECHNOLOGY EDUCATIONAL FOUNDATION: $50k → 17%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Grants abroad, by region: $66k on the FY2024 return

Schedule F, as filed: 1 region. The IRS asks for region and purpose, not the recipient, so no country or grantee can be named here.

North America (Canada and Mexico)$66k · 100% · 1 grant

Stated purpose: TO COLLABORATE ADVOCACY EFFORTS WITH THE CANADIAN TOY ASSOCIATION

How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving. Grants abroad on Schedule F are filed by region, purpose and amount with no recipient name, so they are shown by region and cannot be placed on the country map or matched to a grantee.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

97%of every dollar goes to organizations it has funded before.
$1.5M · 5 repeat orgs$50k to everyone else

5 repeat relationships: 3 still active in FY2024, 2 since wound down; 1 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

5
2

Total granted

$1.5M
$35k

Median revenue growth · since first grant

+44%
+50%

Still filing today

100%
100%

New vs renewed · share of each year

In FY2024, 97% of grant dollars renewed an existing relationship; $15k went to new ones.

50%100%’18’19’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’18’19’20’21’22’23’24
Community ImprovementEducationHealthPhilanthropyOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • TT
    THE TOY FOUNDATION INC
    7× · 2018–2024 · $647k · revenue +49%
  • MW
    MARGARET WOODBURY STRONG MUSEUM
    7× · 2018–2024 · $473k · revenue +44%
  • OC
    OTIS COLLEGE OF ART AND DESIGN
    5× · 2018–2024 · $230k · revenue +39%

Funded once

  • SK
    SAFE KIDS WORLDWIDE
    one grant, 2018 · $25k · revenue +13%
  • HK
    HORTON'S KIDS INCgraduated
    one grant, 2018 · $10k · revenue +50%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Women in Technology Wisconsin Inc

The mission of women in technology is to attract, grow, and retain women of all ages in technology-related careers. wit collaborates with professionals, companies, and communities to help women in technology of all ages and stages - from…

Youth Development
2
New York School of Interior Design

New york school of interior design provides the most innovative, immersive, and transformative interior design education in the world, demonstrating the impact of professionally designed interiors on the health, happiness, and well-being…

Education
3
Wentworth Institute of Technology Inc

Wentworth institute of technology is a nationally recognized private coeducational and residential university of higher education with a mission to empower, inspire and innovate through experiential learning with a core purpose of career…

Education
4
Women in Technology Inc

WIT creates pathways for more women to explore, pursue, persist, and lead in technology by connecting women to each other, to career opportunities, and to the companies shaping the future. WIT programs and events support women at every…

Education
5
The Toy Association Inc

To be a unifying force for members' creativity, responsibility, and global success, advocating for their needs and championing the benefits of play.

—
6
A World Fit for Kids

Prepare underserved children and teens for physically fit and fulfilling lives through the use of physical activity-based youth development programming. wfit trains leaders and creates advocates who provide positive examples for their…

Education
7
Watkins Institute

The watkins college of art challenges individuals to develop their talent, refine their creative practice, and dedicate their lives to advancing culture through the illuminating power of art.

—
8
Witte Museum

The witte museum inspires people to shape the future of texas through transformative and relevant experiences in nature, science and culture.

Arts & Culture
9
Association for Women in Science Inc

To achieve equality and full participation for women in science, mathematics, engineering and technology.

—
10
The Forte Foundation

We fuel the future of business by connecting ambitious career-driven women with leading companies and business schools--equipping them with critical skills, networks, and resources to thrive in high-impact careers.

Employment
11
Women Employed

To improve the economic status of women and remove barriers to economic equity.

Employment
12
Worcester Polytechnic Institute

Wpi transforms lives, turns knowledge into action to confront global challenges, and revolutionizes stem through distinctive and inclusive education, projects and research. (http://www.wpi.edu/about/mission.html)

—
How this is measured
The grantee most central to the portfolio’s shape is The Toy Foundation Inc; the most unlike its peers is Horton's Kids Inc. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

8 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

0
Load-bearing (≥25% of a budget)
1
Early backer (in before they grew)
7/8
Grantees still filing
7/8
Grew since first funded

Where the money sits, by cause and then by grantee

MARGARET WOODBURY STRONG MUSEUM: $472,500 · OtherMARGARET WOODBURY STRONG MUSEUMFASHION INSTITUTE OF TECHNOLOGY FOUNDATION: $153,099 · OtherFASHION INSTITUTE OF TECHNOLOGY FOUNDATION+2 more: $25,000 · OtherTHE TOY FOUNDATION INC: $647,050 · Community ImprovementTHE TOY FOUNDATION INCOTIS COLLEGE OF ART AND DESIGN: $230,000 · EducationOTIS COLLEGE OF …SAFE KIDS WORLDWIDE: $25,000 · HealthW I T FOUNDATION INC: $17,825 · Philanthropy
Other$650,599Community Improvement$647,050Education$230,000Health$25,000Philanthropy$17,825

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$10Mgrantee revenue →↑ funder's share of their budgetTHE TOY FOUNDATION INC: $647,050 over 7y, 1.3% of budgetMARGARET WOODBURY STRONG MUSEUM: $472,500 over 7y, 1.4% of budgetOTIS COLLEGE OF ART AND DESIGN: $230,000 over 5y, 0.1% of budgetFASHION INSTITUTE OF TECHNOLOGY FOUNDATION: $153,099 over 3y, 0.7% of budgetSAFE KIDS WORLDWIDE: $25,000 over 1y, 0.3% of budgetW I T FOUNDATION INC: $17,825 over 2y, 1.9% of budgetHORTON'S KIDS INC: $10,000 over 1y, 0.4% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

National Philanthropi…American Online Givin…Amazonsmile Foundation
National Philanthropic TrustPA10.3× affinity4 shared granteesties to 2 of 2Hover any node to trace its alignments.Compare side by side →

Open a dossier: National Philanthropic Trust · American Online Giving Foundation Inc · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization The Toy Association Inc funds: left to right is the share of its income from government, bottom to top the share from The Toy Association Inc. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 00%0%1%3%5%funder's share of their income ↑0%3%5%8%10%share of the org’s income from government →median 1%
  • Safe Kids Worldwide: 1% of income from government
no gov moneyreceives it· size = income
0get no government money at all
3report government grants on their 990 we could not trace to a source (not plotted)
0rely on government for over half their income
⤢ axis zoomed · 0–10%
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 8 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

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More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home