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The Rei Foundation at a glance

· Private foundation

The Rei Foundation

Its FY2022 filing reports that it funds preselected organizations and did not take unsolicited requests; check the foundation's own site before ruling it out.

$5.5M
Granted FY2022
1
Grants FY2022
1
States reached
$5.5M
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
01What it funds
0196% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2022.

Recreation & Sports$7.0MEnvironment$1.8MHealth$550kEmployment$300kSocial Science$260kEducation$125kYouth Development$90kHuman Services$80kOther$0
02FY2022 · 1 grant

Where the money goes

Grants by size, and the largest recipients.

$5,508,273
Median grant
1
States reached
$0
Total assets
Largest grants
RecipientAmount
REI CO-OP DAF AT SEATTLE FOUNDATION$5,508,273
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY19–20, $80k) land where the poverty rate runs at 9%, against an area that typically sits at 9%. 0% of those dollars go to grantees based in above-average-need neighborhoods. Its grants skew toward lower-need ZIPs.

area typical 9%YMCA OF GREATER SEATTLE: $40k → 9%YMCA OF GREATER SEATTLE: $40k → 9%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

WA
MT
MN
IL
MI
MA
OR
CA
CO
WV
VA
NC
DC
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
04

Where the work is directed

The same grants placed two ways: where each recipient sits, and where its stated purpose sends the money.

About 7% of The Rei Foundation’s grant dollars are earmarked for a different county than the recipient’s own address.

The Rei Foundationlessmore of its giving
Placed by recipient address · 5.6% directed abroad (not shown)
How this is measured
Recipient view: each grant at its grantee’s ZIP, mapped to a county. Directed view: each grant at the county its stated purpose names, falling back to the recipient’s county when the purpose names no place; US grants only. A county shows only if it carries the top 95% of that view’s dollars. Purposes are read from the funder’s own 990 grant descriptions.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

24%of every dollar goes to organizations it has funded before.
$2.5M · 12 repeat orgs$7.8M to everyone else

12 repeat relationships: 0 still active in FY2022, 12 since wound down; 1 grantees were first funded in FY2022 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

12
20

Total granted

$2.5M
$2.3M

Median revenue growth · since first grant

+31%
+49%

Still filing today

83%
75%

New vs renewed · share of each year

In FY2022, 0% of grant dollars renewed an existing relationship; $5.5M went to new ones.

50%100%’17’18’19’20’21’22
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22
EnvironmentRecreation & SportsEducationHealthArts & CultureYouth DevelopmentOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • CN
    CHILDREN & NATURE NETWORK
    4× · 2017–2020 · $350k · revenue +99%
  • THE ASPEN INSTITUTE INC
    2× · 2019–2020 · $260k · revenue +192%
  • GI
    GIRLTREK INCORPORATED
    3× · 2017–2020 · $140k · revenue +353%

Funded once

  • RC
    REI COOPERATIVE ACTION FUND
    one grant, 2021 · $650k
  • NF
    NATIONAL FOREST FOUNDATIONgraduated
    one grant, 2020 · $575k · revenue +436%
  • CO
    CAMBER OUTDOORS (FNA-OUTDOOR INDUSTRIES WOMEN'S COALITION)
    one grant, 2017 · $400k
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Washington Trails Association

Washington trails association is on a mission to connect everyone to the outdoors and build a community that gives back to trails and public lands.

—
2
Partnership for the National Trails System Inc

Our mission is to connect, strengthen and amplify a vibrant network of partners united to preserve, enhance and promote national historic & scenic trails.

Environment
3
Vermont Trails & Greenways Council

To promote trails and greenways and to ensure that people will always have access to the landscape of vermont.

Environment
4
The Mountains to Sound Greenway Trust

The Mountains to Sound Greenway Trust leads and inspires action to conserve and enhance the landscape of the Mountains to Sound Greenway, ensuring a long-term balance between people and nature.

Environment
5
Runners for Public Lands

We empower runners to protect public lands, engage in climate action, and expand access to nature for all. Runners are motivated to be involved in their local communities to protect cherished landscapes and expand access to nature.…

Environment
6
Sierra Club

To explore, enjoy, and protect the wild places of the earth; practice and promote responsible use of the earth's ecosystems and resources; educate and enlist humanity to protect and restore the quality of the natural and human environment;…

—
7
Climate Conservation Dba Center for Large Landscape Conservation

We bring science, policy, and proven solutions directly to communities working to restore the integrity and natural connectivity of the landscapes in which they live. (see schedule o)

Environment
8
Redwood Trails Alliance

The redwood trails alliance is an advocate for our diverse community of trail users. we teach responsible trail stewardship and offer volunteer trail work opportunities along with planning and construction services for trails for all to…

—
9
Appalachian Mountain Club

Since 1876, the Appalachian Mountain Club has promoted the protection, enjoyment, and understanding of the mountains, forests, waters, and trails of the Appalachian region. We are the nation's oldest outdoor recreation and conservation…

Environment
10
Outdoor Alliance

Our mission is to unite the voices of outdoor enthusiasts to protect the humanpowered outdoor recreation experience and conserve Americas public lands.

Environment
11
Grand Teton National Park Foundation

Grand Teton National Park Foundation (the Foundation) is a private, nonprofit organization whose mission is to partner with Grand Teton National Park to steward, protect, and enhance all that is special in the park. Budget limitations,…

Philanthropy
12
Recreation Northwest

We teach the health benefits of nature, promote outdoor recreation, and steward the places where we play.

Recreation & Sports
How this is measured
The grantee most central to the portfolio’s shape is North Country Trail Association Incorporated; the most unlike its peers is Oregon Public Health Institute. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
05the grantee network

26 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 26 of the 33 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

0
Load-bearing (≥25% of a budget)
7
Early backer (in before they grew)
25/26
Grantees still filing
19/26
Grew since first funded

Where the money sits, by cause and then by grantee

REI CO-OP DAF AT SEATTLE FOUNDATION: $5,508,273 · OtherREI CO-OP DAF AT SEATTLE FOUNDATIONREI COOPERATIVE ACTION FUND (RCAF): $650,000 · OtherREI COOPERATIVE ACTION FUND (RCAF)CAMBER OUTDOORS (FNA-OUTDOOR INDUSTRIES WOMEN'S COALITION): $400,000 · OtherUW COLLEGE OF THE ENVIRONMENT: $400,000 · OtherCAMBER OUTDOORS: $300,000 · Other+7 more: $411,170 · Other+7 moreCHILDREN & NATURE NETWORK: $350,000 · EducationTHE OUTDOOR FOUNDATION: $175,000 · EducationGIRLTREK INCORPORATED: $140,000 · EducationOregon State University Foundation: $85,000 · EducationNATIONAL FOREST FOUNDATION: $575,000 · Recreation & SportsFRIENDS OF BIG MARSH: $40,000 · Recreation & SportsWashington Area Bicyclist Association: $40,000 · Recreation & SportsAPPALACHIAN TRAIL CONSERVANCY: $25,000 · Recreation & SportsSIERRA CLUB FOUNDATION: $100,000 · EnvironmentNATUREBRIDGE: $100,000 · EnvironmentEAST COAST GREENWAY ALLIANCE INC: $80,000 · EnvironmentTHE MOUNTAINEERS: $74,250 · EnvironmentISLANDWOOD: $40,000 · EnvironmentRAILS TO TRAILS CONSERVANCY: $40,000 · EnvironmentAMERICAN RIVERS INC: $40,000 · EnvironmentCONTINENTAL DIVIDE TRAIL COALITION: $25,000 · Environment+1 more: $6,170 · EnvironmentCHILDREN'S HOSPITAL & RESEARCH CNTR FNDN: $350,000 · Health+1 more: $10,000 · HealthTHE ASPEN INSTITUTE INC: $260,000 · Social ScienceTransforming Youth Outdoors Inc: $90,000 · Youth Development
Other$7,669,443Education$750,000Recreation & Sports$680,000Environment$505,420Health$360,000Social Science$260,000Youth Development$90,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetNATIONAL FOREST FOUNDATION: $575,000 over 1y, 2.3% of budgetCHILDREN'S HOSPITAL & RESEARCH CNTR FNDN: $350,000 over 4y, 0.4% of budgetCHILDREN & NATURE NETWORK: $350,000 over 4y, 8.1% of budgetCAMBER OUTDOORS: $300,000 over 2y, 17% of budgetTHE ASPEN INSTITUTE INC: $260,000 over 2y, 0.1% of budgetTHE OUTDOOR FOUNDATION: $175,000 over 2y, 5.3% of budgetGIRLTREK INCORPORATED: $140,000 over 3y, 3.7% of budgetSIERRA CLUB FOUNDATION: $100,000 over 1y, 0.1% of budgetNATUREBRIDGE: $100,000 over 4y, 0.2% of budgetTransforming Youth Outdoors Inc: $90,000 over 2y, 10% of budgetOregon State University Foundation: $85,000 over 1y, 0.1% of budgetTHE YOUNG MEN'S CHRISTIAN ASSOCIATION OF GREATER SEATTLE (6871): $80,000 over 2y, 0.0% of budgetEAST COAST GREENWAY ALLIANCE INC: $80,000 over 1y, 7.5% of budgetTHE MOUNTAINEERS: $74,250 over 3y, 0.6% of budgetISLANDWOOD: $40,000 over 1y, 0.4% of budgetRAILS TO TRAILS CONSERVANCY: $40,000 over 1y, 0.4% of budgetAMERICAN RIVERS INC: $40,000 over 1y, 0.2% of budgetFRIENDS OF BIG MARSH: $40,000 over 1y, 5.3% of budgetWashington Area Bicyclist Association: $40,000 over 1y, 2.1% of budgetAPPALACHIAN TRAIL CONSERVANCY: $25,000 over 1y, 0.1% of budgetCONTINENTAL DIVIDE TRAIL COALITION: $25,000 over 1y, 2.7% of budgetPACIFIC CREST TRAIL ASSOCIATION: $25,000 over 1y, 0.7% of budgetNORTH COUNTRY TRAIL ASSOCIATION INCORPORATED: $25,000 over 1y, 1.8% of budgetOREGON PUBLIC HEALTH INSTITUTE: $10,000 over 1y, 0.5% of budgetSHENANDOAH NATIONAL PARK TRUST: $6,170 over 1y, 0.5% of budgetESPLANADE ASSOCIATION INC: $6,170 over 1y, 0.2% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

Rei Cooperative Actio…Seattle FoundationNational Park Foundat…Verizon FoundationThe Pfizer Foundation…Gs Donor Advised Phil…Mightycause Charitabl…Ge Aerospace Foundati…Vanguard Charitable E…Morgan Stanley Global…The Blackbaud Giving …American Endowment Fo…
Rei Cooperative Action FundWA19.8× affinity7 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: Rei Cooperative Action Fund · Seattle Foundation · National Park Foundation · Verizon Foundation · The Pfizer Foundation Inc · Gs Donor Advised Philanthropy Fund for Wealth Management Inc · Mightycause Charitable Foundation · Ge Aerospace Foundation · Vanguard Charitable Endowment Program · Morgan Stanley Global Impact Funding Trust Inc · The Blackbaud Giving Fund · American Endowment Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization The Rei Foundation funds: left to right is the share of its income from government, bottom to top the share from The Rei Foundation. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 10%1%3%6%10%funder's share of their income ↑0%25%50%75%100%share of the org’s income from government →median 0%
  • Oregon State University Foundation: 0% of income from government
no gov moneyreceives it· size = income
1get no government money at all
6report government grants on their 990 we could not trace to a source (not plotted)
0rely on government for over half their income
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 33 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990-PF e-file return for fiscal year 2022, released 2022. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

Play a game based on Rei’s filings →

More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home