Skip to content
Marketumbrellaorg at a glanceMostly funded, not a grantmaker: see who funds it →

· Public charity

Marketumbrellaorg

By learning, sharing and growing, marketumbrella.org (muo) cultivates community markets that utilize local resources to bolster authentic local traditions.

$469k
Granted FY2024still arriving
17
Grants FY2024still arriving
3
States reached
$105k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2023 to 2024.

Food & Nutrition$888kRecreation & Sports$45kCommunity Improvement$26k
02FY2024 · 17 grants

Where the money goes

Grants by size, and the largest recipients.

By grant size · FY2024

  • Under $10k3 grants · $25k
  • $10k–50k13 grants · $339k
  • $50k–250k1 grant · $105k
$20,000
Median grant
3
States reached
$4.2M
Total assets
Largest grants
RecipientAmount
BIG RIVER ECONOMIC AND AGRICULTURAL DEVELOPMENT ALLIANCE$105,000
LOUISIANA CENTRAL$46,500
TOP BOX FOODS$43,736
NEW ORLEANS FOOD POLICY ADVISORY COMMITTEE$39,619
SPROUT NOLA$37,000
RECIRCULATING FARMS COALITION$35,000
GERMAN COAST FARMERS MARKET$25,000
BERRY TOWN PRODUCE LLC$23,701
CAMELIA CITY FARMERS MARKET$20,000
ST HELENA CATTLE COMPANY$18,000
LAFAYETTE FARMERS AND ARTISANS MARKET$15,000
HAMMOND DOWNTOWN DEVELOPMENT DISTRICT$13,000
VEGGI CO-OP$12,497
INDIAN SPRING FARMERS ASSOCIATION$10,000
JV FOODS$9,167
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Dollar for dollar, its grants (FY23–24) land where the poverty rate runs at 20%, against an area that typically sits at 13%. 91% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 13%TOP BOX FOODS: $44k → 14%INDIAN SPRING FARMERS: $13k → 22%GERMAN COAST FARMERS MARKET: $25k → 11%STELLY'S ORGANIC FARM LLC: $10k → 17%LOUISIANA CENTRAL: $47k → 19%BERRY TOWN PRODUCE LLC: $24k → 20%RED RIVER REVEL ARTS FESTIVAL: $9k → 22%NEW ORLEANS FOOD POLICY ADVISORY COMMITTEE: $48k → 23%ST HELENA CATTLE COMPANY: $23k → 25%ONE STRONG LLC: $28k → 27%TOP BOX FOODS: $41k → 14%INDIAN SPRING FARMERS ASSOCIATION: $10k → 22%GERMAN COAST FARMERS MARKET: $15k → 11%LAFAYETTE FARMERS AND ARTISANS MARKET: $15k → 17%LOUISIANA CENTRAL: $35k → 19%HAMMOND DOWNTOWN DEVELOPMENT DISTRICT: $18k → 20%RED RIVER REVEL ARTS FESTIVAL: $8k → 22%NEW ORLEANS FOOD POLICY ADVISORY COMMITTEE: $40k → 23%ST HELENA CATTLE COMPANY: $18k → 25%ONE STRONG LLC: $8k → 27%JV FOODS: $13k → 11%FIGHTINGVILLE FRESH: $10k → 17%HAMMOND DOWNTOWN DEVELOPMENT DISTRICT: $13k → 20%RECIRCULATING FARMS COALITION: $44k → 23%JV FOODS: $9k → 11%RECIRCULATING FARMS COALITION: $35k → 23%VEGGI CO-OP: $13k → 23%SPROUT NOLA: $46k → 23%VEGGI CO-OP: $12k → 23%SPROUT NOLA: $37k → 23%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

94%of every dollar goes to organizations it has funded before.
$900k · 15 repeat orgs$59k to everyone else

15 repeat relationships: 15 still active in FY2024, 0 since wound down; 2 grantees were first funded in FY2024 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

15
2

Total granted

$900k
$20k

Still filing today

67%
0%

New vs renewed · share of each year

In FY2024, 92% of grant dollars renewed an existing relationship; $39k went to new ones.

50%100%’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’23’24
Food & NutritionCommunity ImprovementPublic Safety & DisasterHousing & ShelterArts & CultureOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • NO
    NEW ORLEANS FOOD POLICY ADVISORY COMMITTEE
    2× · 2023–2024 · $88k · revenue +46%
  • TB
    TOP BOX FOODS
    2× · 2023–2024 · $85k · revenue +11%
  • SN
    SPROUT NOLA
    2× · 2023–2024 · $83k · revenue +186%

Funded once

  • FF
    FIGHTINGVILLE FRESH MARKET
    one grant, 2023 · $10k
  • SO
    STELLY'S ORGANIC FARM LLC
    one grant, 2023 · $10k
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Columbia Farmers Market Inc

The mission of Columbia Farmers Market is to provide a space for our vibrant community of growers, producers, and makers by supporting, educating, and expanding sustainable Mid-Missouri agriculture. By

Food & Nutrition
2
Santa Cruz Community Farmers Market

To serve our community by providing direct access to sustainable sources of fresh produce and other unique foods, and provide education about food issues, both local and beyond.

—
3
Taylor Farmers Market
—
4
Black Urban Farmers Association
Food & Nutrition
5
Local Food Network

To increase the consumption of and production of organically grown produce in our local region by supporting farms via events and markets where they can connect with new customers. additionally create and participate in educational…

Food & Nutrition
6
Community Food Connections Inc

Support small farms and other businesses. Bring sustainable healthy products to the community.

Food & Nutrition
7
Uptown Farmers Market

Our mission is to engage our neighbors around locally grown, fresh foods to support local farmers and food artisans, educate on healthy eating, and eliminate food insecurity in our charlotte community.

Food & Nutrition
8
Hollywood Farmers Market Inc

The mission of the Hollywood Farmers Market is to celebrate the bounty of Oregon and Washington agriculture through the operation of a community based farmers market and other ventures that support small farmers and healthy urban…

Food & Nutrition
9
Schenectady Greenmarket Inc

Provide a marketplace to connect farmers and producers to the community, in order to foster sustainable farming, wholesome food, and awareness of our interdependence. To foster and organize the development of farm markets in the City and…

Community Improvement
10
Vancouver Farmers Market Assoc

To promote a healthy and vibrant community by providing access to local nourishing food and high-quality artisan products. We support over 200 small businesses by providing direct consumer access, business development support, and…

Community Improvement
11
The Farmers Market of Paris and Bourbon Co Inc

Our organization's primary exempt purpose is Charity and Education. No further mission statement has been adopted by the governing body.

Food & Nutrition
12
Northeast Organic Farming Association of New Hampshire

NOFA-NH actively promotes organic, regenerative, ecologically sound farming, gardening, eating, and land care practices for healthy communities. NOFA-NH helps people build local, just, and sustainable food systems.

Food & Nutrition
How this is measured
The grantee most central to the portfolio’s shape is Big River Economic and Agricultural Development Alliance; the most unlike its peers is St Helena Cattle Company. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

11 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 11 of the 19 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

1
Load-bearing (≥25% of a budget)
2
Early backer (in before they grew)
11/11
Grantees still filing
6/11
Grew since first funded

Where the money sits, by cause and then by grantee

NEW ORLEANS FOOD POLICY ADVISORY COMMITTEE: $88,050 · Food & NutritionNEW ORLEANS FOOD POLICY ADVISORY COMMITTE…TOP BOX FOODS: $84,569 · Food & NutritionTOP BOX FOODSSPROUT NOLA: $82,833 · Food & NutritionSPROUT NOLARECIRCULATING FARMS COALITION INC: $78,750 · Food & NutritionRECIRCULATING FARMS COALITION INCLafayette Farmers and Artisans Market: $15,000 · Food & NutritionCAMELLIA CITY MARKET INC: $50,000 · OtherCAMELLIA CITY MARKET INCST HELENA CATTLE COMPANY: $41,000 · OtherST HELENA CATTLE COMPANYGERMAN COAST FARMERS MARKET INCORPORATED: $40,000 · OtherGERMAN COAST FARMERS MARKET INCOR…ONE STRONG LLC: $36,000 · OtherONE STRONG LLCHAMMOND DOWNTOWN DEVELOPMENT DISTRICT: $31,000 · OtherHAMMOND DOWNTOWN DEVELOPMENT DIST…BERRY TOWN PRODUCE LLC: $23,701 · OtherBERRY TOWN PRODUCE LLCINDIAN SPRING FARMERS: $23,333 · OtherINDIAN SPRING FARMERSJV FOODS: $21,670 · OtherJV FOODSFIGHTINGVILLE FRESH MARKET: $10,000 · OtherSTELLY'S ORGANIC FARM LLC: $10,000 · OtherBIG RIVER ECONOMIC AND AGRICULTURAL DEVELOPMENT ALLIANCE: $198,750 · Community ImprovementBIG RIVER ECONOMIC AND …CENTRAL LOUISIANA ECONOMIC DEVELOPMENT ALLIANCE: $81,500 · Public Safety & DisasterCENTRAL L…MQVN COMMUNITY DEVELOPMENT CORP INC: $25,830 · Housing & ShelterRED RIVER REVEL ARTS FESTIVAL: $17,000 · Arts & Culture
Food & Nutrition$349,202Other$286,704Community Improvement$198,750Public Safety & Disaster$81,500Housing & Shelter$25,830Arts & Culture$17,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$100k$1.0Mgrantee revenue →↑ funder's share of their budgetBIG RIVER ECONOMIC AND AGRICULTURAL DEVELOPMENT ALLIANCE: $198,750 over 2y, 12% of budgetNEW ORLEANS FOOD POLICY ADVISORY COMMITTEE: $88,050 over 2y, 12% of budgetTOP BOX FOODS: $84,569 over 2y, 1.4% of budgetSPROUT NOLA: $82,833 over 2y, 4.5% of budgetCENTRAL LOUISIANA ECONOMIC DEVELOPMENT ALLIANCE: $81,500 over 2y, 1.6% of budgetRECIRCULATING FARMS COALITION INC: $78,750 over 2y, 6.1% of budgetST HELENA CATTLE COMPANY: $41,000 over 2y, 50% of budgetGERMAN COAST FARMERS MARKET INCORPORATED: $40,000 over 2y, 22% of budgetMQVN COMMUNITY DEVELOPMENT CORP INC: $25,830 over 2y, 0.3% of budgetRED RIVER REVEL ARTS FESTIVAL: $17,000 over 2y, 0.6% of budgetLafayette Farmers and Artisans Market: $15,000 over 1y, 12% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

The Greater New Orlea…Amazonsmile Foundation
The Greater New Orleans FoundationLA15.1× affinity5 shared granteesties to 1 of 1Hover any node to trace its alignments.Compare side by side →

Open a dossier: The Greater New Orleans Foundation · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Marketumbrellaorg funds: left to right is the share of its income from government, bottom to top the share from Marketumbrellaorg. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 00%6%25%56%100%funder's share of their income ↑0%25%50%75%100%share of the org’s income from government →
    no gov moneyreceives it· size = income
    0get no government money at all
    5report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 19 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990 e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

    Play a game based on Marketumbrellaorg’s filings →

    More from the funding graph

    The unnamed billions
    grants reported with no recipient in the public record
    The regranting layer
    51% of grant dollars land in the regranting layer
    The DAF merry-go-round
    $9.7B circulates between donor-advised funds
    The endowment market
    who holds foundation money, and what just moved
    The camps
    funders cluster by geography, not ideology
    By state
    where grant money is based, and what stays home