· Public charity
Marketumbrellaorg
By learning, sharing and growing, marketumbrella.org (muo) cultivates community markets that utilize local resources to bolster authentic local traditions.
What you funded, over time
Every grant placed by its stated purpose and the recipient’s mission, by year — across FY2023–2024.
Where the money goes
Your grants by size, and where they go.
By grant size · FY2024
- Under $10k3 grants · $25k
- $10k–50k13 grants · $339k
- $50k–250k1 grant · $105k
| Recipient | Amount |
|---|---|
| BIG RIVER ECONOMIC AND AGRICULTURAL DEVELOPMENT ALLIANCE | $105,000 |
| LOUISIANA CENTRAL | $46,500 |
| TOP BOX FOODS | $43,736 |
| NEW ORLEANS FOOD POLICY ADVISORY COMMITTEE | $39,619 |
| SPROUT NOLA | $37,000 |
| RECIRCULATING FARMS COALITION | $35,000 |
| GERMAN COAST FARMERS MARKET | $25,000 |
| BERRY TOWN PRODUCE LLC | $23,701 |
| CAMELIA CITY FARMERS MARKET | $20,000 |
| ST HELENA CATTLE COMPANY | $18,000 |
| LAFAYETTE FARMERS AND ARTISANS MARKET | $15,000 |
| HAMMOND DOWNTOWN DEVELOPMENT DISTRICT | $13,000 |
| VEGGI CO-OP | $12,497 |
| INDIAN SPRING FARMERS ASSOCIATION | $10,000 |
| JV FOODS | $9,167 |
Do your dollars go where the need is?
Each grant placed by the hardship in its grantee’s ZIP, then read against the area’s typical level.
Dollar for dollar, your grants (FY23–24) land where the poverty rate runs at 20%, against an area that typically sits at 13%. 91% of your dollars go to grantees based in above-average-need neighborhoods. Most of your grants land in higher-need ZIPs.
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty linein the grantee’s ZIP, averaged from the tracts in that ZIP; grantee ZIP can differ from where services are delivered.
US grants placed by each grantee’s ZIP, which can differ from where services are actually delivered. Need from public data — U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA — shown as context about the area, never attributed to your giving.
Who you back again
Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.
15 repeat relationships — 15 still active in FY2024, 0 since wound down; 2 grantees were first funded in FY2024 (too recent to call).
How the two cohorts compare
Organizations
Total granted
Still filing today
New vs renewed · share of each year
In FY2024, 92% of grant dollars renewed an existing relationship; $39k went to new ones.
Where new relationships form · theme of each grantee’s first grant
First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.” Theme is the grantee’s IRS cause.
Backed again, and grew
- NONEW ORLEANS FOOD POLICY ADVISORY COMMITTEE2× · 2023–2024 · $88k · revenue +46%
- TBTOP BOX FOODS2× · 2023–2024 · $85k · revenue +11%
- SNSPROUT NOLA2× · 2023–2024 · $83k · revenue +186%
Funded once
- SOSTELLY'S ORGANIC FARM LLCone grant, 2023 · $10k
- FFFIGHTINGVILLE FRESH MARKETone grant, 2023 · $10k
Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent IRS filings.
The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matchesthat aren’t grantees — a resemblance in what they say they do, not a recommendation.
The mission of Columbia Farmers Market is to provide a space for our vibrant community of growers, producers, and makers by supporting, educating, and expanding sustainable Mid-Missouri agriculture. By
To serve our community by providing direct access to sustainable sources of fresh produce and other unique foods, and provide education about food issues, both local and beyond.
NOFA-NH actively promotes organic, regenerative, ecologically sound farming, gardening, eating, and land care practices for healthy communities. NOFA-NH helps people build local, just, and sustainable food systems.
The mission of the Hollywood Farmers Market is to celebrate the bounty of Oregon and Washington agriculture through the operation of a community based farmers market and other ventures that support small farmers and healthy urban…
Support small farms and other businesses. Bring sustainable healthy products to the community.
Pfm operates world-class farmers markets that contribute to the success of local food growers and producers and create vibrant community gatherings. as a trade association, success for our vendors is our primary objective. listening and…
We work to expand access to local food for more people in the community through the purchase, aggregation, storage, marketing and delivery of fresh, safe, local food in partnership with local growers.
The adams county farmers market association is committed to building vibrant farmers' markets which support small-scale producers, enhance the communities we serve, assist families with access to fresh nutritious food and educate the…
To increase the consumption of and production of organically grown produce in our local region by supporting farms via events and markets where they can connect with new customers. additionally create and participate in educational…
Our mission is to engage our neighbors around locally grown, fresh foods to support local farmers and food artisans, educate on healthy eating, and eliminate food insecurity in our charlotte community.
To promote a healthy and vibrant community by providing access to local nourishing food and high-quality artisan products. We support over 200 small businesses by providing direct consumer access, business development support, and…
For reference, the grantee most central to the portfolio’s shape is Big River Economic and Agricultural Development Alliance and the most unlike its peers is St Helena Cattle Company. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
11 grantees tracked through their own filings, 2017–2025.
Each one resolved to its own IRS returns and tracked year by year — your grant beside their revenue from every source. Association, dated; never a causal claim.
Counted here: distinct organizations you funded across 2017–2025, not grant rows in a single year — so this will not match the grant count on the cover. 11 of the 19 grantees resolved in that span have returns of their own we could reconcile; the rest are funded organizations whose filings we could not track year by year.
Where your money sits — by cause, then by grantee
Each org by its size and your share of it — top-left is where you’re load-bearing
Go grantee by grantee — a decade per org, and how each moved after you funded them
A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.
- Who funds BIG RIVER ECONOMIC AND AGRICULTURAL DEVELOPMENT ALLIANCE ↗
- Who funds NEW ORLEANS FOOD POLICY ADVISORY COMMITTEE ↗
- Who funds TOP BOX FOODS ↗
- Who funds SPROUT NOLA ↗
- Who funds CENTRAL LOUISIANA ECONOMIC DEVELOPMENT ALLIANCE ↗
- Who funds RECIRCULATING FARMS COALITION INC ↗
- Who funds ST HELENA CATTLE COMPANY ↗
- Who funds GERMAN COAST FARMERS MARKET INCORPORATED ↗
- Who funds MQVN COMMUNITY DEVELOPMENT CORP INC ↗
- Who funds RED RIVER REVEL ARTS FESTIVAL ↗
- Who funds Lafayette Farmers and Artisans Market ↗
The grantmakers whose grantees overlap with yours far more than size alone predicts. Each orbits closer the stronger the alignment; the arcs between them show where they also fund each other. Here it reads as a tightly interlocked camp — most of these funders back each other's grantees too.
Open a dossier: The Greater New Orleans Foundation · Amazonsmile Foundation
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. A research starting point: overlap is association, not proof of shared intent.
Government reliance of your grantees
Every dot is one organization Marketumbrellaorg funds. Left–right is the share of its income from government; up–down is the share from you. Bigger dots raise more. Filter to federal or a single department — and drag the year to watch it move.
Government income is each org’s traced federal awards (USASpending — grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that your grant caused the public funding. Coverage is precision-first — a floor, not a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12–24 months.