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Florida Tourism Industry Marketing Corp Inc at a glanceAlso receives grants: funding profile →

· Public charity

Florida Tourism Industry Marketing Corp Inc

To promote visitation to florida by strengthening florida's share of the global travel market with the goal of maximizing the economic impact of travel and tourism to florida.

$223k
Granted FY2021
1
Grants FY2021
1
States reached
$246k
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2021.

Public Safety & Disaster$1.3MEnvironment$358kHealth$286kRecreation & Sports$184kCommunity Improvement$162kArts & Culture$56kEducation$34k
02FY2021 · 1 grant

Where the money goes

Grants by size, and the largest recipients.

$246,047
Median grant
1
States reached
$54M
Total assets
Largest grants
RecipientAmount
MEXICO BEACH COMMUNITY DEVELOPMENT COUNCIL$246,047
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Dollar for dollar, its grants (FY17–21) land where the poverty rate runs at 14%, against an area that typically sits at 11%. 82% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 11%LIGHTNER MUSEUM: $12k → 6%DESTIN AREA CHAMBER OF COMMERCE: $6k → 8%SARASOTA CONVENTION & VISITORS BUREAU INC: $100k → 9%CHARLOTTE COUNTY BOARD OF COUNTY COMMISSIONERS: $100k → 9%MARTIN COUNTY BOARD OF COMMISSIONERS: $60k → 10%COLLIER COUNTY BOARD OF COUNTY COMMISSIONERS: $67k → 10%LEE COUNTY BOARD OF COUNTY COMMISSIONERS: $100k → 11%DISCOVER THE PALM BEACHES: $27k → 11%INDIAN RIVER COUNTY CHAMBER OF COMMERCE: $15k → 12%DESTINATION PANAMA CITY: $250k → 12%BACH FESTIVAL SOCIETY OF WINTER PARK: $8k → 13%TAMPA BAY CONVENTION & VISITORS BUREAU INC: $50k → 13%ST LUCIE COUNTY BOARD OF COUNTY COMMISSIONERS: $125k → 13%GREATER MIAMI CONVENTION AND VISITORS BUREAU: $31k → 15%JEFFERSON COUNTY TOURIST DEVELOPMENT COUNCIL: $7k → 16%COUNTY OF JACKSON OFFICE CLERK BOCC: $68k → 18%GULF COUNTY BOARD OF COUNTY COMMISSIONERS: $255k → 18%FRANKLIN COUNTY TOURIST DEVELOPMENT COUNCIL: $174k → 18%PADDLE FLORIDA INC: $7k → 19%WASHINGTON COUNTY BOARD OF COUNTY COMMISSIONERS: $50k → 19%RIVERWAY SOUTH APALACHICOLA CHOCTAWHATCHEE INC: $9k → 20%HOLMES COUNTY BOARD OF COUNTY COMMISSIONERS: $55k → 20%HAMILTON COUNTY TOURIST DEVELOPMENT COUNCIL: $6k → 23%GADSDEN ARTS CENTER & MUSEUM: $7k → 26%LIGHTNER MUSEUM: $12k → 6%EXPANDING AND PRESERVING OUR CULTURAL HERITAGE INC: $10k → 11%PANAMA CITY BEACH CONVENTION & VISITORS BUREAU: $250k → 12%VISIT TAMPA BAY: $13k → 13%FLORIDA STATE MINORITY SUPPLIER DEVELOPMENT COUNCIL: $25k → 15%MEXICO BEACH COMMUNITY DEVELOPMENT COUNCIL: $246k → 18%FRANKLIN COUNTY TOURIST DEVELOPMENT COUNCIL: $8k → 18%ROMANZA ST AUGUSTINE INC: $10k → 6%FLORIDA STATE MINORITY SUPPLIER DEVELOPMENT COUNCIL: $11k → 15%ROMANZA ST AUGUSTINE INC: $10k → 6%ROMANZA ST AUGUSTINE: $8k → 6%ROMANZA ST AUGUSTINE INC: $7k → 6%FRIENDS OF A1A SCENIC & HISTORIC COASTAL BYWAY INC: $7k → 6%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

15%of every dollar goes to organizations it has funded before.
$353k · 6 repeat orgs$2.1M to everyone else

6 repeat relationships: 0 still active in FY2021, 6 since wound down; 1 grantees were first funded in FY2021 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

6
29

Total granted

$353k
$1.8M

Median revenue growth · since first grant

+29%
+34%

Still filing today

83%
45%

New vs renewed · share of each year

In FY2021, 0% of grant dollars renewed an existing relationship; $246k went to new ones.

50%100%’17’18’19’20’21
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21
Community ImprovementArts & CultureEducationEnvironmentOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • TB
    Tampa Bay Convention & Visitors Bureau Inc
    2× · 2017–2019 · $63k · revenue +183%
  • FS
    Florida State Minority Supplier Dev Council
    2× · 2018–2019 · $36k · revenue +29%
  • RS
    ROMANZA ST AUGUSTINE INC
    4× · 2017–2020 · $34k · revenue +25%

Funded once

  • GC
    GULF COUNTY BOARD OF COUNTY COMMISSIONERS
    one grant, 2019 · $255k
  • PC
    PANAMA CITY COMMUNITY DEVELOPMENT COUNCIgraduated
    one grant, 2019 · $250k · revenue +149%
  • PC
    PANAMA CITY BEACH CONVENTION AND VISITORS BUREAUgraduated
    one grant, 2019 · $250k · revenue +34%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Jacksonville and the Beaches

To create and globally market, sell and promote an exceptional visitor experience resulting in greater community pride, prosperity and vitality.

—
2
Palm Beach County Sports Commission

The palm beach sports commission develops tourism throughout sports activities. the commission promotes the county as a tourist destination and supports sports events that increases bed tax revenues, enhance economic impact and maximizes…

Youth Development
3
Florida Tourism Industry Marketing Corp Inc

To promote visitation to florida by strengthening florida's share of the global travel market with the goal of maximizing the economic impact of travel and tourism to florida.

—
4
St Johns County Chamber of Commerce Inc

To deliver continuous value-added service to the organization's members and the community, resulting in a better business enviroment and quality of life.

—
5
Cultural Council of Palm Beach County Inc

To educate, develop, advocate, and promote the visual and performing arts and cultural activities throughout Palm Beach County, Florida.

Arts & Culture
6
Film Florida Inc

Film Florida was formed to proide a leadership role in Floridas film and entertainment production industry.

Arts & Culture
7
Miami County Visitors & Convention Bureau Inc

Attract, promote, and advance travel & tourism's positive impact on miami county.

—
8
Orlandoorange County Convention & Visitors Bureau Inc

The mission of visit orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination to generate positive economic impact.

—
9
Miami Council for International Visitors Inc

Global ties miami has facilitated professional, educational and cultural exchange tours for emerging and established global leaders in business, government and civil society.

International
10
Lake Buena Vista Historical Society Inc

established to educate the public on and preserve the history and heritage of the city of Lake Buena Vista, Florida and neighboring city of Bay Lake, Florida. Purchase and archive historical artifacts for display and archival both physical…

Arts & Culture
11
Manatee County Historical Commission Inc

To preserve and promote manatee countys heritage and history.

—
12
Daytona Regional Chamber of Commerce

To foster growth and prosperity of the daytona beach/halifax area, build consensus on critical issues among various interest groups and facilitate a common, shared vision for the future.

—
How this is measured
The grantee most central to the portfolio’s shape is Sarasota Convention & Visitors Bureau Inc; the most unlike its peers is Romanza St Augustine Inc. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

19 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 19 of the 36 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

0
Load-bearing (≥25% of a budget)
4
Early backer (in before they grew)
19/19
Grantees still filing
14/19
Grew since first funded

Where the money sits, by cause and then by grantee

GULF COUNTY BOARD OF COUNTY COMMISSIONERS: $255,000 · OtherGULF COUNTY BOARD OF COUNTY COMMISSIONERSFRANKLIN COUNTY BOARD OF COUNTY COMMISSIONERS: $181,500 · OtherFRANKLIN COUNTY BOARD OF COUNTY COMMISSIONERSSt Lucie County: $125,000 · OtherSt Lucie CountyCHARLOTTE COUNTY BOARD OF CO: $100,000 · OtherCHARLOTTE COUNTY BOARD OF COECONOMIC DEVELOPMENT OFFICE: $100,000 · OtherECONOMIC DEVELOPMENT OFFICESARASOTA CONVENTION & VISITORS BUREAU INC: $99,999 · OtherSARASOTA CONVENTION & VISITORS BUREAU INCMANATEE COUNTY COMMUNITY AND VETERAN SERVICES DEPARTMENT: $93,379 · OtherMANATEE COUNTY COMMUNITY AND VETERAN SERVICES DEPARTMENTPINELLAS COUNTY BOARD OF COUNTY COMMISSIONERS: $83,624 · OtherCOUNTY OF JACKSON OFFICE CLERK BOCC: $67,500 · OtherCOLLIER COUNTY BOARD OF COUNTY COMMISSIONERS: $67,379 · OtherTampa Bay Convention & Visitors Bureau Inc: $62,750 · OtherMARTIN COUNTY BOARD OF COUNTY COMMISSIONERS: $59,987 · OtherHOLMES COUNTY BOARD OF COUNTY COMMISSIONERS: $55,000 · Other+12 more: $217,600 · Other+12 morePANAMA CITY COMMUNITY DEVELOPMENT COUNCI: $250,000 · Community ImprovementPANAMA CITY COMMUNITY DEVELOPMENT C…PANAMA CITY BEACH CONVENTION AND VISITORS BUREAU: $250,000 · Community ImprovementPANAMA CITY BEACH CONVENTION AND VI…MEXICO BEACH COMMUNITY DEVELOPMENT COUNCIL INC: $246,047 · Community ImprovementMEXICO BEACH COMMUNITY DEVELOPMENT …+2 more: $15,228 · Community ImprovementLightner Museum: $24,000 · Arts & CultureSPADY CULTURAL HERITAGE MUSEUM INC: $9,703 · Arts & CultureBACH FESTIVAL SOCIETY OF WINTER PARK: $7,500 · Arts & CultureGADSDEN ARTS INC: $7,000 · Arts & CultureROMANZA ST AUGUSTINE INC: $34,000 · EducationPADDLE FLORIDA INC: $13,993 · Environment
Other$1,568,718Community Improvement$761,275Arts & Culture$48,203Education$34,000Environment$13,993

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$100k$1.0M$10Mgrantee revenue →↑ funder's share of their budgetPANAMA CITY COMMUNITY DEVELOPMENT COUNCI: $250,000 over 1y, 24% of budgetPANAMA CITY BEACH CONVENTION AND VISITORS BUREAU: $250,000 over 1y, 1.5% of budgetSARASOTA CONVENTION & VISITORS BUREAU INC: $99,999 over 1y, 1.2% of budgetTampa Bay Convention & Visitors Bureau Inc: $62,750 over 2y, 0.3% of budgetFlorida State Minority Supplier Dev Council: $36,390 over 2y, 0.8% of budgetROMANZA ST AUGUSTINE INC: $34,000 over 4y, 4.9% of budgetGREATER MIAMI CONVENTION & VISITORS: $31,000 over 1y, 0.1% of budgetDiscover Palm Beach Inc: $27,250 over 1y, 0.2% of budgetINDIAN RIVER COUNTY CHAMBER OF COMMERCE INC: $15,000 over 1y, 1.3% of budgetPADDLE FLORIDA INC: $13,993 over 2y, 5.9% of budgetBACH FESTIVAL SOCIETY OF WINTER PARK: $7,500 over 1y, 0.6% of budgetOSCEOLA COUNTY HISTORICAL SOCIETY: $7,500 over 1y, 1.2% of budgetGADSDEN ARTS INC: $7,000 over 1y, 1.2% of budgetFRIENDS OF A1A SCENIC AND HISTORIC COASTAL BYWAY INC: $6,728 over 1y, 18% of budgetDESTIN CHAMBER OF COMMERCE INC: $6,169 over 1y, 1.1% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

Florida Humanities Co…Florida Sports Founda…Enterprise Florida IncFirehouse Subs Public…Fidelity Investments …Amazonsmile Foundation
Florida Humanities Council IncFL21.7× affinity8 shared granteesties to 5 of 5Hover any node to trace its alignments.Compare side by side →

Open a dossier: Florida Humanities Council Inc · Florida Sports Foundation Incorporated · Enterprise Florida Inc · Firehouse Subs Public Safety Foundation Inc · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Florida Tourism Industry Marketing Corp Inc funds: left to right is the share of its income from government, bottom to top the share from Florida Tourism Industry Marketing Corp Inc. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 90%6%25%56%100%funder's share of their income ↑0%1%3%4%5%share of the org’s income from government →
    no gov moneyreceives it· size = income
    9get no government money at all
    10report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    ⤢ axis zoomed · 0–5%
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 36 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990 e-file return for fiscal year 2021, released 2021. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Possibly out of date. A more recent filing (FY2025) is on record and reports no grant expense, so the figures above are from FY2021, the most recent year this funder made grants.

    Source object · view filing

    Play a game based on Florida Tourism Industry Marketing’s filings →

    More from the funding graph

    The unnamed billions
    grants reported with no recipient in the public record
    The regranting layer
    51% of grant dollars land in the regranting layer
    The DAF merry-go-round
    $9.7B circulates between donor-advised funds
    The endowment market
    who holds foundation money, and what just moved
    The camps
    funders cluster by geography, not ideology
    By state
    where grant money is based, and what stays home