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Wisconsin · Private foundation

Brand Family Foundation

Its FY2025 filing reports that it funds preselected organizations and did not take unsolicited requests; check the foundation's own site before ruling it out.

$1.5M
Granted FY2025(still arriving)
8
Grants FY2025
8
Organizations funded FY2024
50%
First-time grantees FY2024
Read the full brief
Median grant, FY2025
$50,000
Largest grant, FY2025
$1,027,000
Organizations funded a year
3 to 11
FY2018 to FY2024
States reached, FY2025
2
Total assets, FY2025
$5.9M
Applications
Preselected organizations only
Per its most recent filing; check its own site

How open it is to new grantees

In FY2024, 50% of the organizations Brand Family Foundation funded were first-time grantees, receiving 14% of its grant dollars.

New vs renewed · share of each year

In FY2024, 86% of grant dollars renewed an existing relationship; $225k went to new ones.

50%100%’18’19’20’21’22’23’24
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’18’19’20’21’22’23’24
Arts & CulturePhilanthropyHuman ServicesEmploymentCommunity ImprovementEducationOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.
The numbers by year
Fiscal yearOrganizations fundedTo those organizationsFirst-time grantees
FY2025still arriving7$1.5M29%
FY20248$1.6M50%
FY20238$1.1M13%
FY20225$893k60%
FY20217$1.0M43%
FY20207$2.0M71%
FY201911$90k64%
FY20183$431k33%
97% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Education$7.5MRecreation & Sports$480kArts & Culture$293kEmployment$251kYouth Development$157kHuman Services$117kPhilanthropy$100kCommunity Improvement$51kOther$0

Top grantees

Largest recipients by total granted, FY2017 to FY2025, and the share of each one’s budget the grants supplied at peak.

GranteeTotal grantedYearsShare of their budget
University of Wisconsin Foundation$7,368,20090%
The Varsity Collective Charitable Fund Inc$460,00025%
Community Work Services Inc$250,800218%
Madison Children's Museum Inc$250,00043%
Palmer Trinity Private School Inc$120,00030%
Centro Hispano Inc$100,00012%
Attic Angel Association$100,00052%
Champions4kids Inc$55,0001n/a
Madison Rotary Foundation$51,00023%
Balance and Believe Foundation Inc$20,0002n/a
Show all 23 grantees
All grantees of Brand Family Foundation by total granted
GranteeTotal grantedYearsShare of their budget
University of Wisconsin Foundation$7,368,20090%
The Varsity Collective Charitable Fund Inc$460,00025%
Community Work Services Inc$250,800218%
Madison Children's Museum Inc$250,00043%
Palmer Trinity Private School Inc$120,00030%
Centro Hispano Inc$100,00012%
Attic Angel Association$100,00052%
Champions4kids Inc$55,0001n/a
Madison Rotary Foundation$51,00023%
Balance and Believe Foundation Inc$20,0002n/a
Coconut Grove Cares Inc$17,00072%
Wisconsin Chamber Orchestra Inc$15,00030%
National Historic Cheesemaking$10,000116%
Battier Take Charge Foundation$10,00021%
Covenant Presbyterian Church$7,0001n/a
Fraternity of Phi Gamma Delta Landmark Preservation Inc$5,00011%
Swiss Center of North America Inc$5,00012%
Ripon College$1,00010%
Agrace HospiceCare Foundation Inc$1,0001n/a
Boys and Girls Club of Dane County Inc$1,00010%
Second Harvest Foodbank of Southern Wi$40010%
Mount Zion Baptist Church$3001n/a
United Service Organizations Inc$25010%

What it could do for these grantees

Plus 7 recipients with no EIN on record ($133k), not named here.

Where it is load-bearing

Each grantee by its size and the share of its budget Brand Family Foundation supplied at peak.

25%50%75%100%$100k$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetUniversity of Wisconsin Foundation: $7,368,200 over 9y, 0.4% of budgetThe Varsity Collective Charitable Fund Inc: $460,000 over 2y, 4.6% of budgetCommunity Work Services Inc: $250,800 over 2y, 18% of budgetMadison Children's Museum Inc: $250,000 over 4y, 3.5% of budgetPalmer Trinity Private School Inc: $120,000 over 3y, 0.2% of budgetCentro Hispano Inc: $100,000 over 1y, 1.5% of budgetAttic Angel Association: $100,000 over 5y, 2.0% of budgetMadison Rotary Foundation: $51,000 over 2y, 2.9% of budgetCoconut Grove Cares Inc: $17,000 over 7y, 1.6% of budgetWisconsin Chamber Orchestra Inc: $15,000 over 3y, 0.3% of budgetNational Historic Cheesemaking: $10,000 over 1y, 16% of budgetBattier Take Charge Foundation: $10,000 over 2y, 1.1% of budgetFraternity of Phi Gamma Delta Landmark Preservation Inc: $5,000 over 1y, 1.3% of budgetSwiss Center of North America Inc: $5,000 over 1y, 2.4% of budgetRipon College: $1,000 over 1y, 0.0% of budgetBoys and Girls Club of Dane County Inc: $1,000 over 1y, 0.0% of budgetSecond Harvest Foodbank of Southern Wi: $400 over 1y, 0.0% of budgetUnited Service Organizations Inc: $250 over 1y, 0.0% of budget

Tap a dot to name the grantee.

How this is measured
Share of budget is the funder’s grant in a year over the grantee’s total revenue that year, at its highest across the years we hold; revenue is from all sources. Only grantees confirmed against their own filings, whose grants do not exceed their revenue, are plotted: the largest 18.

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

Madison Community FoundationWI19.6× affinity7 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: Madison Community Foundation · The Evjue Foundation Inc · Madison Gas and Electric Foundation Inc · Alliant Energy Foundation Inc · Steinhauer Charitable Foundation · John J Frautschi Family Foundation Inc · Pleasant T Rowland Foundation Inc · Baird Foundation Inc · The Blackbaud Giving Fund · Vanguard Charitable Endowment Program · Morgan Stanley Global Impact Funding Trust Inc · Jpmorgan Chase Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

Compare Brand Family Foundation with peer funders

About Brand Family Foundation

How much does Brand Family Foundation give?
Brand Family Foundation reported 8 grants totaling $1,505,000 in its FY2025 IRS filing. It funded between 3 and 11 organizations a year over FY2018 to FY2024.
What does Brand Family Foundation fund?
By grant dollars over FY2017 to FY2025, its largest causes are Education (83%), Recreation & Sports (5%), Arts & Culture (3%).
Who are Brand Family Foundation's largest grantees?
By total granted over FY2017 to FY2025: University of Wisconsin Foundation ($7.4M), The Varsity Collective Charitable Fund Inc ($460k), Community Work Services Inc ($251k).
Does Brand Family Foundation fund new organizations?
In FY2024, 50% of the organizations it funded were first-time grantees.
Does Brand Family Foundation accept unsolicited applications?
Its most recent filing reports that it funds preselected organizations and does not take unsolicited requests. Check the foundation's own site before ruling it out.
Which funders back the same organizations as Brand Family Foundation?
Its strongest co-funders, measured against what their size predicts, include Madison Community Foundation, The Evjue Foundation Inc, Madison Gas and Electric Foundation Inc.
Where is Brand Family Foundation based?
Brand Family Foundation is based in WI.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 31 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990-PF e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

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