Alabama · Nonprofit
WHY NOT WIN INSTITUTE INC
WHY NOT WIN INSTITUTE INC (Alabama) receives grants from 4 organizations whose IRS filings report $52,500 to it, the largest being Merrymac McKinley Foundation Inc ($25,000). 0 of them have funded it in more than one year.
- Revenue FY2024
- $411k
- Funders on record
- 4
- Grants received
- $53k
- Net assets
- $247k
What Why Not Win Institute Inc does
Mission
To develop and cultivate individual excellence by bringing leaders and key leadership topics to current and future leaders based on the lessons in the book Why Not Win? by Larry D. Thornton. Since November 2019 the Why Not Win Institute has delivered WNW lectures, books, workbooks and lesson plans to high school, college, universities and corporate training programs.
As stated on its FY2024 Form 990.
Programs
K-12 Leadership Development Training: The Why Not Win Institute provides leadership development programs specifically designed for K-12 students in school districts. The program focuses on equipping students with essential leadership skills such as critical thinking, teamwork, and communication. By collaborating with various school districts, the program creates tailored workshops and leadership curriculums that align with educational standards and student needs. Over the reporting period, the program successfully trained over 2800 students across 8 schools, helping them become more engaged in their academic and personal development.
$71,711 spent$4,400 earned by the program55% of program spendingEducator Leadership Development Support In addition to student-focused programs, the WNWI also provides leadership development support for educators. This service aims to equip teachers and administrators with the tools they need to foster a culture of leadership within their schools and classrooms. Through professional development workshops and one-on-one coaching, the program has empowered over 80 educators to enhance their leadership skills and improve student outcomes.
$13,555 spent$5,000 earned by the program10% of program spendingAs part of its broader mission, the WNWI also engages the community in leadership development. This service includes hosting community workshops and forums aimed at encouraging local residents to take on leadership roles in their neighborhoods and organizations. These sessions emphasize the importance of civic engagement and community-driven initiatives. The program successfully conducted 21 community events, benefiting over 1000 participants.
$26,330 spentof which $800 as grants$2,800 earned by the program20% of program spendingChairman of the Board delivered 4 town-hall format meetings with 11th grade classes at high schools in black-belt counties in Alabama.
$18,440 spentof which $720 as grants$5,000 earned by the program14% of program spending
The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $130,036.
The organization over time
Each line starts at 100 in 2022, so what you read is the shape rather than the size: 150 means half as much again as 2022, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $108k to $250k (+131%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
84% of WHY NOT WIN INSTITUTE INC’s revenue is contributions — more donation-reliant than the typical peer (57% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 3 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Board chair
Larry D Thornton
Chairman of the Board
As listed on its FY2024 Form 990.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
1 of 4 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 19% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of WHY NOT WIN INSTITUTE INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
WHY NOT WIN INSTITUTE INC leans on a few funders — its largest provides 48% of grant income and the top three 95%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
WHY NOT WIN INSTITUTE INC draws 59% of its grant income from funders outside Alabama, across 2 states in all.
Funder states come from each funder’s own filing. $10k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
WHY NOT WIN INSTITUTE INC runs a healthier operating margin than three-quarters of the 22,812 education nonprofits its size.
this organization peer median middle 50% of peers· 22,812 education nonprofits $100k–$1M, FY2024
Organizations like WHY NOT WIN INSTITUTE INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Alabama
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
48% of spending goes to programs.
Governance
Public support
100%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for WHY NOT WIN INSTITUTE INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds WHY NOT WIN INSTITUTE INC?
- WHY NOT WIN INSTITUTE INC (Alabama) receives grants from 4 organizations whose IRS filings report $52,500 to it, the largest being Merrymac McKinley Foundation Inc ($25,000). 0 of them have funded it in more than one year.
- How many funders does WHY NOT WIN INSTITUTE INC have?
- IRS filings report 4 organizations giving $52,500 in grants to WHY NOT WIN INSTITUTE INC.
- Who is the largest funder of WHY NOT WIN INSTITUTE INC?
- Merrymac McKinley Foundation Inc is the largest funder on record, with $25,000 in grants. The full list of funders is on this page.
- How can an organization like WHY NOT WIN INSTITUTE INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Alabama. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Why Not Win Institute →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2022–2024), and the filings of 4 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing