Skip to content

Tennessee · Nonprofit

THE BE THE PEOPLE PROJECT

THE BE THE PEOPLE PROJECT (Tennessee) receives grants from 8 organizations whose IRS filings report $219,825 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($128,825). 3 of them have funded it in more than one year, and 88% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$154k
Funders on record
8
Grants received
$220k
Net assets
$161k
3/8 repeat funderspeak grant-dependency 33%
01What it does

What The Be the People Project does

Mission

To educate the american people about conservative values and principles and to encourage them to re-embrace the judeo-christian heritage of our nation.

As stated on its FY2025 Form 990-EZ.

Program

  1. The Be the People Project is dedicated to: relentlessly educating people about conservative values and principles. Helping them understand americas judeo-christian heritage and its positive impact on our nation. Exposing radical secularism and the negative impact it has had on american institutions, local communities, families, and religious institutions. Advancing true racial reconciliation and healing within and across communities. Dr. Carol swain spoke about these issues throughout the 2025 tax year in order to carry out the mission of the organization, as follows: 1. National religious broadcasters conference march 2025, estimated attendance 250. 2. Council on national policy conference may 2025, estimated attendance 200. 3. American dream conference may 2025, estimated attendance 225. 4. Princeton giuffra event june 2025, estimated attendance 100. 5. Council on national policy conference september 2025, estimated attendance 200. 6. Christian center for statesmanship lunch september 2025, estimated attendance 75. 7. Constitution camp september 2025, estimated attendance 45. 8. Debate at cambridge union october 2025, estimated attendance 500. 9. Numerous media interviews and…

    $104,908 spent
    100% of program spending

The program described on its FY2025 Form 990-EZ. Program spending in total: $104,908.

02The organization over time

The organization over time

Each line starts at 100 in 2021, so what you read is the shape rather than the size: 150 means half as much again as 2021, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20212021 Revenue 100 ($196k) Expenses 100 ($99k) Net assets 100 ($134k)2022 Revenue 76 ($149k) Expenses 122 ($121k) Net assets 121 ($163k)2023 Revenue 28 ($55k) Expenses 51 ($51k) Net assets 124 ($166k)2024 Revenue 68 ($133k) Expenses 130 ($129k) Net assets 127 ($171k)2025 Revenue 79 ($154k) Expenses 165 ($164k) Net assets 120 ($161k)
20212022202320242025
Revenue (79)Expenses (165)Net assets (120)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $136k to $163k (+20%).

$136k
$163k
$169k
$171k
$164k
20212022202320242025
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

97% of THE BE THE PEOPLE PROJECT’s revenue is contributions — more donation-reliant than the typical peer (91% for the typical peer).

This organization
Typical peer · 23,870 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 5 reported years ran a deficit.

$96k
’21
$28k
’22
$4k
’23
$4k
’24
−$10k
’25

Leadership and staff

Board chair

John Miles

Chairman

As listed on its FY2025 Form 990-EZ.

03Who funds it

Who funds it, year by year

2020 → 2023: the base held at 1 funder, grant income rose $10k → $18k.

4 of 8 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 88% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of THE BE THE PEOPLE PROJECT’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

THE BE THE PEOPLE PROJECT leans on a few funders — its largest provides 59% of grant income and the top three 86%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

92% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund THE BE THE PEOPLE PROJECT.

59%
largest funder
86%
top three
~3
effective funders

Largest funder’s share by year: 2020 100% · 2021 51% · 2022 57% · 2023 100% — broadly stable.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How long its funders stay

20% of THE BE THE PEOPLE PROJECT's funders are still giving 2 years after their first grant; 38% give in more than one year at all.

first grant+1y+2y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

88% of THE BE THE PEOPLE PROJECT's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $27k that is directly attributable, 100% of it comes from funders outside Tennessee, across 4 states.

OH
PA
MD
DC

In-state vs out-of-state, by year

’20
’21
’22
Tennessee out of state home

Funder states come from each funder’s own filing. $193k arriving through sponsors registered in 4 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

THE BE THE PEOPLE PROJECT's revenue fell 21% between 2021 and 2025.

Operating margin−6% · bottom quartile
Revenue growth (annualized)−6% · bottom quartile

this organization peer median middle 50% of peers· 13,062 human services nonprofits $100k–$1M, FY2025

Organizations like THE BE THE PEOPLE PROJECT

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Tennessee

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

TN

Screen this organization

A dated, signed PDF of the compliance screen for THE BE THE PEOPLE PROJECT: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds THE BE THE PEOPLE PROJECT?
THE BE THE PEOPLE PROJECT (Tennessee) receives grants from 8 organizations whose IRS filings report $219,825 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($128,825). 3 of them have funded it in more than one year, and 88% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does THE BE THE PEOPLE PROJECT have?
IRS filings report 8 organizations giving $219,825 in grants to THE BE THE PEOPLE PROJECT, 3 of which have funded it in more than one year.
Who is the largest funder of THE BE THE PEOPLE PROJECT?
FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $128,825 in grants. The full list of funders is on this page.
How can an organization like THE BE THE PEOPLE PROJECT find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Tennessee. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Be the People Project →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2021–2025), and the filings of 8 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing