Florida · Nonprofit
RETHINK YOUR FOOD INC
RETHINK YOUR FOOD INC (Florida) receives grants from 8 organizations whose IRS filings report $415,542 to it, the largest being VANGUARD CHARITABLE ENDOWMENT PROGRAM ($227,500). 5 of them have funded it in more than one year, and 62% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2025
- $88k
- Funders on record
- 8
- Grants received
- $416k
- Net assets
- $251k
What Rethink Your Food Inc does
Mission
Rethink Your Food advocates for the benefits of a plant-based diet and plant-focused food system as key solutions to advancing nutrition security, and mitigating environmental concerns and animal suffering. We collaborate with Caribbean community leaders in the region and diaspora. The United Nations FAO and The Lancet Group have stated that shifting towards plant-rich diets can help support a healthy lifestyle, and significantly contribute to mitigating climate change and improving nutrition security. Through our programs, Rethink Your Food aims to follow through on our outreach programs.
As stated on its FY2025 Form 990-EZ.
Programs
Global outreach: Our Vegan Caribbean Kickstart online pledge program drew participants from over 20 countries, including the USA and Canada, with the majority from people living in the Caribbean region. The program is a cost-effective tool to raise awareness about the benefits of a plant-based diet to human health and to mitigating the harmful effects of climate change. The program also spotlights how plant-rich diets can help to mitigate the harmful impact of factory farms. When participants sign up, they receive an email series for three weeks with free recipes and free meal plans. The goal of the kickstart is to motivate people to eat more plant-based food by first committing to eating a plant-based diet for a specific number of weeks, and then adopting a realistic commitment that is in their reach to increase their consumption of plant-based food for an additional six months.
$19,097 spent19% of program spendingCommunity outreach: We participated in several community outreach events by giving presentations, cooking demos and distributing fact sheets and other information that highlight the benefits of a plant-based diet. Raising awareness about the environmental and ethical concerns associated with industrial animal agriculture, including deforestation
$55,318 spent56% of program spendingWe collaborated with community leaders in Trinidad & Tobago by providing logistical support and covering some costs to launch the second annual Ital Food Festival. This festival gives vegan food vendors, eco-conscious small business artisans, and environmental non-profits more exposure to the community. The festival also includes speakers, activities for children, and performers by local musical artists. Speaker topics included Indigenous herbal medicine, appreciation for our forests and wildlife, deforestation, climate change and composting. Over a thousand people participated in this festival.
$21,516 spent22% of program spendingGeneral program expenses
$2,770 spent3% of program spending
The 4 programs described on its FY2024 Form 990-EZ. Program spending in total: $98,701.
The organization over time
Each line starts at 100 in 2022, so what you read is the shape rather than the size: 150 means half as much again as 2022, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $157k to $279k (+78%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
100% of RETHINK YOUR FOOD INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (100% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 4 reported years ran a deficit.
reserve
Who funds it, year by year
2020 → 2023: the base broadened from 1 funder to 4 funders, grant income rose $10k → $120k.
2 of 8 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 62% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of RETHINK YOUR FOOD INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
RETHINK YOUR FOOD INC leans on a few funders — its largest provides 55% of grant income and the top three 84%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
92% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund RETHINK YOUR FOOD INC.
Largest funder’s share by year: 2020 100% · 2021 83% · 2022 38% · 2023 63% — diversifying over time.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
71% of RETHINK YOUR FOOD INC's funders are still giving 1 year after their first grant; 63% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
62% of RETHINK YOUR FOOD INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $158k that is directly attributable, 100% of it comes from funders outside Florida, across 4 states.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $258k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
RETHINK YOUR FOOD INC's revenue fell 23% between 2022 and 2025.
this organization peer median middle 50% of peers· 1,510 food & nutrition nonprofits under $100k, FY2025
Organizations like RETHINK YOUR FOOD INC
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Florida
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Public support
100%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Screen this organization
A dated, signed PDF of the compliance screen for RETHINK YOUR FOOD INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds RETHINK YOUR FOOD INC?
- RETHINK YOUR FOOD INC (Florida) receives grants from 8 organizations whose IRS filings report $415,542 to it, the largest being VANGUARD CHARITABLE ENDOWMENT PROGRAM ($227,500). 5 of them have funded it in more than one year, and 62% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does RETHINK YOUR FOOD INC have?
- IRS filings report 8 organizations giving $415,542 in grants to RETHINK YOUR FOOD INC, 5 of which have funded it in more than one year.
- Who is the largest funder of RETHINK YOUR FOOD INC?
- VANGUARD CHARITABLE ENDOWMENT PROGRAM is the largest funder on record, with $227,500 in grants. The full list of funders is on this page.
- How can an organization like RETHINK YOUR FOOD INC find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Florida. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Rethink Your Food →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2022–2025), and the filings of 8 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing