Louisiana · Nonprofit
NEW ORLEANS AND COMPANY
NEW ORLEANS AND COMPANY (Louisiana) receives grants from 2 organizations whose IRS filings report $39,909 to it, the largest being The Pew Charitable Trusts ($25,000). 0 of them have funded it in more than one year.
- Revenue FY2024
- $61M
- Funders on record
- 2
- Grants received
- $40k
- Net assets
- $100M
What New Orleans and Company does
Mission
The mission of new orleans & company is to inspire, promote and encourage travel to our city for the economic, social and community benefit of new orleans and its people. Through marketing, public relations, direct sales to leisure travelers, foreign and domestic, and through group sales of conferences, conventions, meetings and business events, we seek to generate revenue for businesses and for local and state government to support and sustain jobs and to help address challenges to high quality of life by building a stronger community in which to live, work and be educated.new orleans & company's core services are to ensure adequate visitation to support restaurants, retail establishments, accommodations, cultural attractions and all other businesses throughout the city, region and state. New orleans & company also provides funding to other organizations to support their initiatives for the ongoing and continued safety and quality of life for both residents and visitors.
As stated on its FY2024 Form 990.
Programs
New orleans & company's sales and services teams sell, market, advertise and promote travel to new orleans as a destination to convene conferences, conventions, corporate meetings and major events. Team members travel throughout the united states and beyond year-round meeting with planners and decision makers actively bidding competitively with other destinations. Numerous major events hosted in new orleans as a result of these efforts include ncaa/final four, super bowl, essence, miss universe and sugar bowl along with many others. They attend numerous industry shows to showcase and promote new orleans as a destination and bring in customers from all over the world to scout and site hotels, restaurants, venues, (continued on schedule o) and many other organizations within the hospitality industry.new orleans & company contacts many associations and corporate businesses to solicit facilities in new orleans; 1,048 conventions and meetings were booked by new orleans & company in 2023. The convention & sales team booked a total of 1,467,629 room nights in 2023. Leisure tourism sales new orleans & company's leisure sales team sell, market, advertise and promote travel to new orleans…
New orleans & company communications & public relations team focuses on relationship building with journalists and influencers, both domestic and international, along with assisting all facets of the media in order to maintain positive coverage of new orleans as a travel destination.new orleans & company assisted media around the world for a total result of 1,375 assisted in 2023.
External affairs & membershipnew orleans & company's membership consists of 1,236 businesses and opens the doors to new marketing ideas, networking, business opportunities and industry research... And that's just a few of the benefits available to our members. Our members encompass all facets of industry, from hotels, bed & breakfasts, restaurants and nightclubs, tours and attractions to transportation and business services. Membership concentrates on networking, job fairs, health fairs, hospitality training, sustainability and many other initiatives. (continued on schedule o)new orleans & company's external affairs is focused on community relations sponsoring and funding many organizations within the hospitality industry such as festivals and others to develop new product.new orleans & company prints and distributes brochures and maps which provide information about the various points of interest and events happening in new orleans. In 2023, approximately 246,405 brochures were circulated.leisure marketingnew orleans & company markets to consumers via print and digital advertising, television, radio, billboards, website, social media and many other avenues to attract visitors to…
The 3 programs described on its FY2023 Form 990, listed largest first by expense.
The organization over time
Each line starts at 100 in 2018, so what you read is the shape rather than the size: 150 means half as much again as 2018, 50 means half. The number beside each label in the key is where it ended.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $61M to $101M (+66%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 31% · 2022 22% · 2023 27% · 2024 30%. Grants only. Government contracts and fees sit inside program revenue.
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 7 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Walter Leger Iii
President/CEO
As listed on its FY2024 Form 990.
The chief executive listed changed between the FY2022 and FY2023 filings.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
From the IRS filings of NEW ORLEANS AND COMPANY’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
NEW ORLEANS AND COMPANY leans on a few funders — its largest provides 63% of grant income and the top three 100%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
37% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund NEW ORLEANS AND COMPANY.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
NEW ORLEANS AND COMPANY draws 100% of its grant income from funders outside Louisiana, across 2 states in all.
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Organizations like NEW ORLEANS AND COMPANY
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Louisiana
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Governance
Screen this organization
A dated, signed PDF of the compliance screen for NEW ORLEANS AND COMPANY: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds NEW ORLEANS AND COMPANY?
- NEW ORLEANS AND COMPANY (Louisiana) receives grants from 2 organizations whose IRS filings report $39,909 to it, the largest being The Pew Charitable Trusts ($25,000). 0 of them have funded it in more than one year.
- How many funders does NEW ORLEANS AND COMPANY have?
- IRS filings report 2 organizations giving $39,909 in grants to NEW ORLEANS AND COMPANY.
- Who is the largest funder of NEW ORLEANS AND COMPANY?
- The Pew Charitable Trusts is the largest funder on record, with $25,000 in grants. The full list of funders is on this page.
- How can an organization like NEW ORLEANS AND COMPANY find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Louisiana. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2018–2024), and the filings of 2 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing