California · Nonprofit
Napa Valley Vintners
Napa Valley Vintners (California) receives grants from 5 organizations whose IRS filings report $669,598 to it, the largest being STACY R JACOBS FOUNDATION ($529,050). 2 of them have funded it in more than one year.
- Revenue FY2024
- $5.8M
- Funders on record
- 5
- Grants received
- $670k
- Net assets
- $11M
What Napa Valley Vintners does
Mission
Ensure the economic viability and sustainability of the Napa Valley appellation through marketing, promotional, educational and training programs, work on critical industry issues, and enhance the well-being of the Napa County Community.
As stated on its FY2024 Form 990.
Programs
Domestic Marketing supports the Organization's overall vision and goals by marketing and promoting the Napa Valley Appellation in the United States. This consists of strategic positioning (branding) of the Napa Valley Appellation and program activities that serve members domestic needs.
International Marketing includes all marketing and promotional activities conducted in support of wine exports to foreign markets. Certain International Program expenditures qualify for reimbursement under federal grants. As fiscal agent for the Organization, The Wine Institute and the United States Department of Agriculture Commodity Credit Corporation funds these disbursements and collects the corresponding government funding. The remaining International Program expenses are paid by the Organization and are partially funded through member program fees and dues.
Member Relations handles issues relating to member communications, member involvement and member satisfaction. The Member Relations department organizes workshops on topics of interest that are held throughout the year. In addition, the department also organizes general members meetings and social events, including the annual meeting and the vintage celebration.
The communications department directs the communications, public relations and media relations strategies for the Organization. Innovative programming ideas to promote and protect the Napa Valley Appellation and fulfill the mission of the Organization are developed and executed in conjunction with vintner members and industry partners. Program areas of interest include media relations, web site content development, public relations, and member and industry communications.
The Name Protection department comprises the Organization's efforts to protect the Napa Name. This includes both domestic and international efforts. Also under the general auspices of this department is the Napa Name Protection Committee that monitors labeling and appellation issues.
The community outreach department promotes the activities, events, issues and strategies of the Organization to the local community. Activities include the Adopt a School Program, Napa Neighbor, Afternoon in the Vineyards, and numerous presentations to local community groups.
The Industry Issues department handles issues relating to the wine industry. Legal, environmental and social issues are some of the broad topics that fall under this department. It is this department that also pro-actively addresses projects that may be beneficial to the Napa Valley wine industry or its larger community.
Appellation Marketing supports the Organization's marketing goals by developing marketing educational materials (digital and analog) to support trade, media, and consumer programs world-wide.
The 8 programs described on its FY2024 Form 990, listed largest first by expense.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $12M to $14M (+17%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2017 6% · 2018 5% · 2019 5% · 2020 6% · 2021 14% · 2022 8% · 2023 5% · 2024 6%. Grants only. Government contracts and fees sit inside program revenue.
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 6 of the last 8 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Linda Reiff
President & CEO
As listed on its FY2024 Form 990.
Who funds it, year by year
2017 → 2023: the base narrowed from 2 funders to 1 funder, grant income fell $477k → $1k.
From the IRS filings of Napa Valley Vintners’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
Napa Valley Vintners leans on a few funders — its largest provides 79% of grant income and the top three 100%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
Largest funder’s share by year: 2017 99% · 2018 100% · 2020 100% · 2022 100% · 2023 100% — broadly stable.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
79% of Napa Valley Vintners's grant income comes from California funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Organizations like Napa Valley Vintners
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Governance
Footprint & structure
Part of a family of 3 related entities
- Auction Napa Valley · exempt
- NVV Healthy Community Fund · exempt
- NVV Center for Excellence · exempt
Screen this organization
A dated, signed PDF of the compliance screen for Napa Valley Vintners: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds Napa Valley Vintners?
- Napa Valley Vintners (California) receives grants from 5 organizations whose IRS filings report $669,598 to it, the largest being STACY R JACOBS FOUNDATION ($529,050). 2 of them have funded it in more than one year.
- How many funders does Napa Valley Vintners have?
- IRS filings report 5 organizations giving $669,598 in grants to Napa Valley Vintners, 2 of which have funded it in more than one year.
- Who is the largest funder of Napa Valley Vintners?
- STACY R JACOBS FOUNDATION is the largest funder on record, with $529,050 in grants. The full list of funders is on this page.
- How can an organization like Napa Valley Vintners find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 5 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing