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New Jersey · Nonprofit

KITKAT PLAYROOM INC

KITKAT PLAYROOM INC (New Jersey) receives grants from 5 organizations whose IRS filings report $42,599 to it, the largest being PAYPAL CHARITABLE GIVING FUND ($31,796). 4 of them have funded it in more than one year, and 85% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$292k
Funders on record
5
Grants received
$43k
Net assets
$63k
4/5 repeat funderspeak grant-dependency 5%
01What it does

What Kitkat Playroom Inc does

Mission

Rescue, nurture, vet care, adopt stray cats

As stated on its FY2024 Form 990.

Programs

  1. Neonatal and Special-Needs Kitten Care: Provides 24-hour intensive care for orphaned, premature, and medically complex kittens ("Wyatt's Army"), including incubator housing, tube-feeding, medication management, and neurology consultations.

    $142,000 spent
    64% of program spending
  2. Adoption and Placement Program:Prepares healthy kittens for adoption through spay/neuter, microchipping, vaccinations, and behavior socialization. Manages adoption screening and placement to ensure lifelong homes.

    $52,000 spent
    23% of program spending
  3. Community Education and Volunteer Training: Provides hands-on training for neonatal foster volunteers, livestream educational outreach, and public awareness of special-needs cats. Includes online training modules and on-site workshops.

    $28,085 spent
    13% of program spending
  4. Other program services, not described on the e-filed return.

    $0 spent
    0% of program spending

The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $222,085.

02The organization over time

The organization over time

Each line starts at 100 in 2019, so what you read is the shape rather than the size: 150 means half as much again as 2019, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20192019 Revenue 100 ($78k) Expenses 100 ($77k) Net assets 100 ($6k)2020 Revenue 83 ($65k) Expenses 106 ($82k) Net assets 594 ($37k)2021 Revenue 153 ($119k) Expenses 154 ($119k) Net assets 601 ($38k)2022 Revenue 207 ($162k) Expenses 225 ($174k) Net assets 407 ($26k)2023 Revenue 244 ($190k) Expenses 248 ($191k) Net assets 391 ($24k)2024 Revenue 375 ($292k) Expenses 329 ($254k) Net assets 1006 ($63k)
201920202021202220232024
Revenue (375)Expenses (329)Net assets (1006)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $24k to $63k (+158%).

$6k
$37k
$38k
$26k
$24k
$63k
201920202021202220232024
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

100% of KITKAT PLAYROOM INC’s revenue is contributions — more donation-reliant than the typical peer (86% for the typical peer).

This organization
Typical peer · 7,065 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 6 reported years ran a deficit.

$633
’19
−$17k
’20
$386
’21
−$12k
’22
−$1k
’23
$38k
’24
3.0
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Jennifer Mack

Executive Director

Board chair

Sonja Pierce

Board President

As listed on its FY2024 Form 990.

03Who funds it

Who funds it, year by year

2020 → 2023: the base broadened from 1 funder to 3 funders, grant income rose $662 → $9k.

2 of 5 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 85% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of KITKAT PLAYROOM INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

KITKAT PLAYROOM INC leans on a few funders — its largest provides 75% of grant income and the top three 96%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

85% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund KITKAT PLAYROOM INC.

75%
largest funder
96%
top three
~2
effective funders

Largest funder’s share by year: 2020 100% · 2021 53% · 2022 100% · 2023 87% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

85% of KITKAT PLAYROOM INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $7k that is directly attributable, 77% of it comes from funders outside New Jersey, across 3 states.

IL
WI
NJ

In-state vs out-of-state, by year

’21
’23
New Jersey out of state home

Funder states come from each funder’s own filing. $36k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

KITKAT PLAYROOM INC has grown faster than three-quarters of the 6,443 animals nonprofits its size.

Operating margin13% · above the median
Months of reserve3.0mo · below the median
Revenue growth (annualized)30% · top quartile

this organization peer median middle 50% of peers· 6,443 animals nonprofits $100k–$1M, FY2024

Organizations like KITKAT PLAYROOM INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New Jersey

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

87% of spending goes to programs.

Program 87%Management 6%Fundraising 6%

Governance

4
board members
0%
independent
–Conflict-of-interest policy–Whistleblower policy–Document retention–Board reviewed the 990–Audited financials

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

NJ

Screen this organization

A dated, signed PDF of the compliance screen for KITKAT PLAYROOM INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds KITKAT PLAYROOM INC?
KITKAT PLAYROOM INC (New Jersey) receives grants from 5 organizations whose IRS filings report $42,599 to it, the largest being PAYPAL CHARITABLE GIVING FUND ($31,796). 4 of them have funded it in more than one year, and 85% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does KITKAT PLAYROOM INC have?
IRS filings report 5 organizations giving $42,599 in grants to KITKAT PLAYROOM INC, 4 of which have funded it in more than one year.
Who is the largest funder of KITKAT PLAYROOM INC?
PAYPAL CHARITABLE GIVING FUND is the largest funder on record, with $31,796 in grants. The full list of funders is on this page.
How can an organization like KITKAT PLAYROOM INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New Jersey. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Kitkat Playroom →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2019–2024), and the filings of 5 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing