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Florida · Nonprofit

ICONICITY INC

ICONICITY INC (Florida) receives grants from 4 organizations whose IRS filings report $288,000 to it, the largest being NATL CHRISTIAN CHARITABLE FDN INC ($171,000). 2 of them have funded it in more than one year, and 97% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$351k
Funders on record
4
Grants received
$288k
Net assets
$107k
2/4 repeat funderspeak grant-dependency 15%
01What it does

What Iconicity Inc does

Mission

We want to see the Lord magnified by helping countless disciples See and Display more of Jesus more.

As stated on its FY2024 Form 990.

Programs

  1. Provided training, consulting, and resources designed to assist church partners to govern, lead and multiply.

    $21,295 spent
    20% of program spending
  2. Created and provided the Community Bible Reading Journal, as well as training on making the most use of the journal. This program and the related training benefited at least 20,000 people during 2023 and will continue to impact their lives far into the future.

    $85,178 spent$84,574 earned by the program
    80% of program spending
  3. Other program services, not described on the e-filed return.

    $0 spent
    0% of program spending

The 3 programs described on its FY2023 Form 990, listed largest first by expense. Program spending in total: $106,473.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($350k) Expenses 100 ($265k) Net assets 100 ($86k)2018 Revenue 111 ($387k) Expenses 142 ($376k) Net assets 82 ($70k)2019 Revenue 89 ($311k) Expenses 124 ($327k) Net assets 73 ($63k)2020 Revenue 37 ($129k) Expenses 33 ($87k) Net assets 114 ($97k)2021 Revenue 68 ($240k) Expenses 59 ($157k) Net assets 210 ($180k)2022 Revenue 63 ($222k) Expenses 118 ($311k) Net assets 106 ($91k)2023 Revenue 99 ($348k) Expenses 101 ($268k) Net assets 188 ($161k)2024 Revenue 100 ($351k) Expenses 151 ($400k) Net assets 125 ($107k)
'17'18'19'20'21'22'23'24
Revenue (100)Expenses (151)Net assets (125)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $180k to $91k (−49%).

$86k
$70k
$63k
$97k
$180k
$91k
$161k
$107k
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

73% of ICONICITY INC’s revenue is contributions — more earned-revenue than three-quarters of its peers (100% for the typical peer).

This organization
Typical peer · 15,288 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 8 reported years ran a deficit.

$86k
’17
$12k
’18
−$16k
’19
$42k
’20
$83k
’21
−$89k
’22
$81k
’23
−$49k
’24
3.2
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

2017201820192021202220232024
Listed3333333
Joined·+0+0·+0+0+0
No longer listed·00·000
03Who funds it

Who funds it, year by year

2018 → 2023: the base broadened from 1 funder to 2 funders, grant income rose $10k → $46k.

3 of 4 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 97% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of ICONICITY INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

ICONICITY INC leans on a few funders — its largest provides 59% of grant income and the top three 98%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

97% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund ICONICITY INC.

59%
largest funder
98%
top three
~2
effective funders

Largest funder’s share by year: 2018 100% · 2019 100% · 2021 71% · 2022 100% · 2023 67% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

97% of ICONICITY INC's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $10k that is directly attributable, 100% of it comes from Florida funders.

FL

Funder states come from each funder’s own filing. $278k arriving through sponsors registered in 3 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

ICONICITY INC receives grants from 4 organizations whose IRS filings report $288k to it.

Operating margin−14% · bottom quartile
Months of reserve3.2mo · below the median
Revenue growth (annualized)0% · bottom quartile

this organization peer median middle 50% of peers· 12,816 religion nonprofits $100k–$1M, FY2024

Organizations like ICONICITY INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Florida

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

47% of spending goes to programs.

Program 47%Management 45%Fundraising 8%

Governance

3
board members
100%
independent
–Conflict-of-interest policy–Whistleblower policy–Document retention–Board reviewed the 990–Audited financials

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for ICONICITY INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds ICONICITY INC?
ICONICITY INC (Florida) receives grants from 4 organizations whose IRS filings report $288,000 to it, the largest being NATL CHRISTIAN CHARITABLE FDN INC ($171,000). 2 of them have funded it in more than one year, and 97% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does ICONICITY INC have?
IRS filings report 4 organizations giving $288,000 in grants to ICONICITY INC, 2 of which have funded it in more than one year.
Who is the largest funder of ICONICITY INC?
NATL CHRISTIAN CHARITABLE FDN INC is the largest funder on record, with $171,000 in grants. The full list of funders is on this page.
How can an organization like ICONICITY INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Florida. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Iconicity →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 4 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing