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New York · Nonprofit

FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE

FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE (New York) receives grants from 1 organization whose IRS filings report $42,621 to it, the largest being Yates County Chamber of Commerce Inc ($42,621). 1 of them have funded it in more than one year.

Revenue FY2024
$531k
Funders on record
1
Grants received
$43k
Net assets
$-101804
1/1 repeat funderspeak grant-dependency 4%
01What it does

What FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE does

Mission

Lead toursim economic growth and development through exemplary promotion of the finger lakes region as a world class destination.

As stated on its FY2024 Form 990.

Programs

  1. Publications - a total of 100,000 finger lakes travel guides and 50,000 map and mini guides were produced.

  2. Digital media - archer communications marketed the region with various media tactics with impressions directly attributed to campaign ads and a new website was launched under the brand explore finger lakes. The new website maintained its stance as the premier source for finger lakes travel information. In 2024 there were 1,027,510 page views and 427,659 unique visitors to the site. Total impressions were 1.03 million.

  3. Marketing campaign - marketing efforts were focused in-region, state-wide, nationally and internationally throughout 2024 with a full comprehensive marketing plan promoting the region through all four seasons.

The 3 programs described on its FY2024 Form 990, listed largest first by expense.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.

100 = 20172017 Revenue 100 ($802k) Expenses 100 ($802k) Net assets -203 ($-26340)2018 Revenue 106 ($850k) Expenses 105 ($844k) Net assets -157 ($-20340)2019 Revenue 0 ($0) Net assets 0 ($0)2020 Revenue 65 ($521k) Expenses 60 ($478k) Net assets 100 ($13k)2021 Revenue 68 ($547k) Expenses 59 ($472k) Net assets 682 ($89k)2022 Revenue 63 ($508k) Expenses 65 ($522k) Net assets 575 ($75k)2023 Revenue 60 ($479k) Expenses 67 ($534k) Net assets 153 ($20k)2024 Revenue 66 ($531k) Expenses 81 ($652k) Net assets -784 ($-101804)
'17'18'19'20'21'22'23'24
Revenue (66)Expenses (81)Net assets (-784)

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2018 to 2019, from $575k to $8k (−99%).

$554k
$575k
$8k
$265k
$468k
$481k
$279k
$369k
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 21% · 2018 24% · 2021 24% · 2023 1% · 2024 30%. Grants only. Government contracts and fees sit inside program revenue.

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 7 reported years ran a deficit.

$0
’17
$6k
’18
’19
$43k
’20
$76k
’21
−$14k
’22
−$55k
’23
−$122k
’24
0.8
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Board chair

Danielle Neuser

Chairperson

As listed on its FY2024 Form 990.

2017201820202021202220232024
Listed17201917181618
Joined·+7·+2+1+1+6
No longer listed·4·4034
03Who funds it

Who funds it, year by year

2021 → 2022: the base held at 1 funder, grant income fell $23k → $20k.

Funder
'21
'22
total
funders
1
1

From the IRS filings of FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

100% of FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE's grant income comes from New York funders.

NY

In-state vs out-of-state, by year

’21
’22
New York out of state home

Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Organizations like FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

81% of spending goes to programs.

Program 81%Management 19%Fundraising 0%

Governance

15
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Footprint & structure

Files a return copy in 1 state

NY

Part of a family of 1 related entity

  • Finger Lakes Regional Tourism Developmen · exempt

Screen this organization

A dated, signed PDF of the compliance screen for FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE?
FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE (New York) receives grants from 1 organization whose IRS filings report $42,621 to it, the largest being Yates County Chamber of Commerce Inc ($42,621). 1 of them have funded it in more than one year.
How many funders does FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE have?
IRS filings report 1 organization giving $42,621 in grants to FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE, 1 of which have funded it in more than one year.
Who is the largest funder of FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE?
Yates County Chamber of Commerce Inc is the largest funder on record, with $42,621 in grants. The full list of funders is on this page.
How can an organization like FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds FINGER LAKES ASSOCIATION INC dba FINGER LAKES TOURISM ALLIANCE →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing