California · Nonprofit
DON NORMAN DESIGN AWARD
DON NORMAN DESIGN AWARD (California) receives grants from 2 organizations whose IRS filings report $120,000 to it, the largest being Wrethinking the Foundation ($100,000). 0 of them have funded it in more than one year.
- Revenue FY2025
- $392k
- Funders on record
- 2
- Grants received
- $120k
- Net assets
- $161k
What Don Norman Design Award does
Mission
To maintain a corpus of funds collected from donations that is used to promote humanity-centered design by recognizing early career practitioners and educational groups and to fund the annual humanity-centered design summit.
As stated on its FY2025 Form 990.
Programs
To provide funding for the annual humanity-centered design summit which provides a forum for networking between experts, practitioners and new entrants in the sharing of methods and experiences, and where the Don Norman Design Awards will be presented.
$231,539 spent94% of program spendingPresent the prestigious awards to selected and deserving projects and educational programs who have addressed societal issues in powerful, transformational ways. Dnda is focused on finding and applauding such early-career change-makers annually.
$13,900 spent6% of program spending
The 2 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $245,439.
The organization over time
Each line starts at 100 in 2023, so what you read is the shape rather than the size: 150 means half as much again as 2023, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $190k to $39k (−79%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
100% of DON NORMAN DESIGN AWARD’s revenue is contributions — more reliant on donations than three-quarters of its peers (76% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 3 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Srini Srinivasan
CEO
Board chair
Anil Kripalani
Board chairman
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2024 and FY2025 filings.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
1 of 2 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 17% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of DON NORMAN DESIGN AWARD’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
DON NORMAN DESIGN AWARD leans on a few funders — its largest provides 83% of grant income and the top three 100%; half comes from just 1 funder.
the vertical line marks half of all grant income — 1 funder to its left
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
DON NORMAN DESIGN AWARD draws 100% of its grant income from funders outside California, across 1 state in all.
Funder states come from each funder’s own filing. $20k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
DON NORMAN DESIGN AWARD runs a healthier operating margin than three-quarters of the 169 social science nonprofits its size.
this organization peer median middle 50% of peers· 169 social science nonprofits $100k–$1M, FY2025
Organizations like DON NORMAN DESIGN AWARD
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In California
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
91% of spending goes to programs.
Governance
Public support
100%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for DON NORMAN DESIGN AWARD: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds DON NORMAN DESIGN AWARD?
- DON NORMAN DESIGN AWARD (California) receives grants from 2 organizations whose IRS filings report $120,000 to it, the largest being Wrethinking the Foundation ($100,000). 0 of them have funded it in more than one year.
- How many funders does DON NORMAN DESIGN AWARD have?
- IRS filings report 2 organizations giving $120,000 in grants to DON NORMAN DESIGN AWARD.
- Who is the largest funder of DON NORMAN DESIGN AWARD?
- Wrethinking the Foundation is the largest funder on record, with $100,000 in grants. The full list of funders is on this page.
- How can an organization like DON NORMAN DESIGN AWARD find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Don Norman Design Award →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2023–2025), and the filings of 2 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing