Skip to content

Illinois · Nonprofit

CRUELTY FREE YOU PLUS ME

CRUELTY FREE YOU PLUS ME (Illinois) receives grants from 3 organizations whose IRS filings report $47,979 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($36,900). 3 of them have funded it in more than one year, and 77% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2024
$74k
Funders on record
3
Grants received
$48k
Net assets
$61k
3/3 repeat funderspeak grant-dependency 31%
01What it does

What Cruelty Free You Plus Me does

Mission

To make the world a more compassionate place one day at a time. We are doing this by providing outreach and education to children and families surrounding veganism and animal/human rights, making plant based options accessible in under-resourced communities, and by providing awareness and support for animal sanctuaries in the Midwest.

As stated on its FY2024 Form 990-EZ.

Programs

  1. Outreach and education provided to children and families through weekly story time and art projects at Wicker Park farmers market as well as other markets throughout Chicagoland

    $36,179 spent
    82% of program spending
  2. Plant based food and supply drives - various food and supply drives held throughout the city as well as online to support under resourced communities in Chicago. Food and goods received donated to various nonprofit organizations in various under resourced communities such as Englewood, Pilsen, and West Humboldt Park. Projects included in this program service area also include mainly Christmas toy drive benefiting under resourced West Humboldt Park students.

    $7,013 spentof which $4,000 as grants
    16% of program spending
  3. Animal sanctuary support - donations made to Sol Criations and other animal sanctuaries to aid in their animal rescue and sanctuary work.

    $963 spent
    2% of program spending

The 3 programs described on its FY2024 Form 990-EZ. Program spending in total: $44,155.

02The organization over time

The organization over time

Each line starts at 100 in 2021, so what you read is the shape rather than the size: 150 means half as much again as 2021, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20212021 Revenue 100 ($54k) Expenses 100 ($44k) Net assets 100 ($14k)2022 Revenue 89 ($48k) Expenses 79 ($35k) Net assets 197 ($27k)2023 Revenue 121 ($66k) Expenses 123 ($54k) Net assets 281 ($38k)2024 Revenue 136 ($74k) Expenses 114 ($51k) Net assets 452 ($61k)
2021202220232024
Revenue (136)Expenses (114)Net assets (452)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $40k to $62k (+55%).

$15k
$28k
$40k
$62k
2021202220232024
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

97% of CRUELTY FREE YOU PLUS ME’s revenue is contributions — about as donation-reliant as the typical peer (100% for the typical peer).

This organization
Typical peer · 2,734 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 4 reported years ran a deficit.

$10k
’21
$13k
’22
$11k
’23
$23k
’24

Leadership and staff

Chief executive

Victoria Hiatt

Executive Director

As listed on its FY2024 Form 990-EZ.

03Who funds it

Who funds it, year by year

2021 → 2023: the base narrowed from 2 funders to 1 funder, grant income rose $2k → $4k.

Funder
'21
'22
'23
'24*
'25*
total
Vegfund Incunclassified
$11k
funders
2
3
1
1
1

2 of 3 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 77% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of CRUELTY FREE YOU PLUS ME’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

CRUELTY FREE YOU PLUS ME leans on a few funders — its largest provides 77% of grant income and the top three 100%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund CRUELTY FREE YOU PLUS ME.

77%
largest funder
100%
top three
~2
effective funders

Largest funder’s share by year: 2021 96% · 2022 67% · 2023 100% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

77% of CRUELTY FREE YOU PLUS ME's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $11k that is directly attributable, 100% of it comes from funders outside Illinois, across 1 state.

DC

In-state vs out-of-state, by year

’21
’22
’23
Illinois out of state home

Funder states come from each funder’s own filing. $37k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

CRUELTY FREE YOU PLUS ME runs a healthier operating margin than three-quarters of the 2,230 food & nutrition nonprofits its size.

Operating margin31% · top quartile
Revenue growth (annualized)11% · top quartile

this organization peer median middle 50% of peers· 2,230 food & nutrition nonprofits under $100k, FY2024

Organizations like CRUELTY FREE YOU PLUS ME

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Illinois

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Public support

98%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

IL

Screen this organization

A dated, signed PDF of the compliance screen for CRUELTY FREE YOU PLUS ME: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds CRUELTY FREE YOU PLUS ME?
CRUELTY FREE YOU PLUS ME (Illinois) receives grants from 3 organizations whose IRS filings report $47,979 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($36,900). 3 of them have funded it in more than one year, and 77% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does CRUELTY FREE YOU PLUS ME have?
IRS filings report 3 organizations giving $47,979 in grants to CRUELTY FREE YOU PLUS ME, 3 of which have funded it in more than one year.
Who is the largest funder of CRUELTY FREE YOU PLUS ME?
FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $36,900 in grants. The full list of funders is on this page.
How can an organization like CRUELTY FREE YOU PLUS ME find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Illinois. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Cruelty Free You Plus Me →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2021–2024), and the filings of 3 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing