North Carolina · Nonprofit
COUNTER TOOLS
COUNTER TOOLS (North Carolina) receives grants from 1 organization whose IRS filings report $122 to it, the largest being AMAZONSMILE FOUNDATION ($122). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- Revenue FY2026
- $1.4M
- Funders on record
- 1
- Grants received
- $122
- Net assets
- $502k
What Counter Tools does
Mission
Counter Tools is a nonprofit provider of proprietary software tools, training, and technical assistance to facilitate local- and state-level public health policy changes affcting the retail environment.
As stated on its FY2026 Form 990.
Program
Counter Tools provides leading-edge proprietary software tools, education and outreach materials, training and technical assistance to public health practitioners working in partner local, state, or national organizations as they identify the need and build support for, adopt, implement and evaluate policy, systems and environmental interventions to promote tobacco-free living, prevent obesity, and limit the influence of all neighborhood factors that are deleterious to health.
$1,209,444 spent$1,357,253 earned by the program100% of program spending
The program described on its FY2026 Form 990. Program spending in total: $1,209,444.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $226k to $33k (−85%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
0% of COUNTER TOOLS’s revenue is contributions — more earned-revenue than three-quarters of its peers (51% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 10 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Who funds it, year by year
2020 → 2023: the base held at 1 funder, grant income rose $21 → $29.
1 of 1 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of COUNTER TOOLS’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
100% of COUNTER TOOLS's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Too little is directly attributable to place on a map.
Funder states come from each funder’s own filing. $122 arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
COUNTER TOOLS's revenue fell 26% between 2017 and 2026.
this organization peer median middle 50% of peers· 76 health nonprofits $1M–$10M, FY2026
Government funding COUNTER TOOLS receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $815k on record.
- OR$382k
- FL$197k
- VT$186k
- CT$49k
- NJ$2k
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like COUNTER TOOLS
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In North Carolina
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
89% of spending goes to programs.
Governance
Public support
100%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for COUNTER TOOLS: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds COUNTER TOOLS?
- COUNTER TOOLS (North Carolina) receives grants from 1 organization whose IRS filings report $122 to it, the largest being AMAZONSMILE FOUNDATION ($122). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
- How many funders does COUNTER TOOLS have?
- IRS filings report 1 organization giving $122 in grants to COUNTER TOOLS, 1 of which have funded it in more than one year.
- Who is the largest funder of COUNTER TOOLS?
- AMAZONSMILE FOUNDATION is the largest funder on record, with $122 in grants. The full list of funders is on this page.
- How can an organization like COUNTER TOOLS find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in North Carolina. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds Counter Tools →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2026 (financials across 2017–2026), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 22, 2026. What this page cannot tell you · view filing