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Texas · Nonprofit

ADVOCATE MEDIA - DALLAS INC

ADVOCATE MEDIA - DALLAS INC (Texas) receives grants from 5 organizations whose IRS filings report $72,152 to it, the largest being Local Independent Online News Publishers Inc ($26,000). 2 of them have funded it in more than one year.

Revenue FY2024
$1.7M
Funders on record
5
Grants received
$72k
Net assets
$129k
2/5 repeat funderspeak grant-dependency 1%
01What it does

What Advocate Media - Dallas Inc does

Mission

Advocate Media - Dallas Inc. (the Organization') was formed on September 15, 2020 as a nonprofit corporation in the state of Texas. The Organization is organized and operated exclusively for exempt purposes within the meaning of Section 501(c)(3) of the Internal Revenue Code of 1986, as amended. The Organization seeks to educate the public and serve as a source of local nonpartisan news for underserved communities in the City of Dallas, Texas through the production of quality local journalism that is otherwise lacking in Dallas.The Organizations primary activity will consist of publishing and distributing (through both physical and digital channels, including on its website) a monthly magazine focused on local news and issues affecting residents of Dallas and its various neighborhoods, informing and empowering citizens by sharing stories that are educational, interesting and inclusive. The Organization will be operated by a professional and experienced staff of Dallas residents dedicat

As stated on its FY2024 Form 990.

Program

  1. 2024 Mission & Program Accomplishments Generated more than 2 million website pageviews without charge to readers from Dallas and Plano residents to educate and inform residents about news and events concerning the Cities of Dallas and Plano and the various neighborhoods that comprise our cities. Sent more than 5 million emails without charge to readers to educate and inform Dallas and Plano residents who signed up to receive news and content updates concerning the Cities of Dallas and Plano and their various neighborhoods via email. Raised funds through donations and grants to support our mission to deliver news and content to residents of the Cities of Dallas and Plano in a non-partisan manner by focusing on local issues of public interest through quality and independent stories and investigations.

    $613,473 spent
    100% of program spending

The program described on its FY2024 Form 990. Program spending in total: $613,473.

02The organization over time

The organization over time

Each line starts at 100 in 2021, so what you read is the shape rather than the size: 150 means half as much again as 2021, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20212021 Revenue 100 ($798k) Expenses 100 ($774k) Net assets 100 ($24k)2022 Revenue 256 ($2.0M) Expenses 252 ($1.9M) Net assets 496 ($120k)2023 Revenue 231 ($1.8M) Expenses 236 ($1.8M) Net assets 588 ($142k)2024 Revenue 213 ($1.7M) Expenses 221 ($1.7M) Net assets 534 ($129k)
2021202220232024
Revenue (213)Expenses (221)Net assets (534)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $336k to $237k (−29%).

$264k
$336k
$237k
$224k
2021202220232024
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

98% of ADVOCATE MEDIA - DALLAS INC’s revenue is contributions — more reliant on donations than three-quarters of its peers (63% for the typical peer).

This organization
Typical peer · 5,377 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 4 reported years ran a deficit.

$24k
’21
$96k
’22
$22k
’23
−$13k
’24
1.6
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

2021202220232024
Listed2222
Joined····
No longer listed····
03Who funds it

Who funds it, year by year

2022 → 2023: the base narrowed from 3 funders to 2 funders, grant income fell $26k → $20k.

2 of 5 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 28% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of ADVOCATE MEDIA - DALLAS INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

ADVOCATE MEDIA - DALLAS INC leans on a few funders — its largest provides 36% of grant income and the top three 91%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund ADVOCATE MEDIA - DALLAS INC.

36%
largest funder
91%
top three
~3
effective funders

Largest funder’s share by year: 2022 77% · 2023 100% — growing more concentrated.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

ADVOCATE MEDIA - DALLAS INC draws 100% of its grant income from funders outside Texas, across 3 states in all.

CA
DE
FL

In-state vs out-of-state, by year

’22
’23
Texas out of state home

Funder states come from each funder’s own filing. $20k arriving through sponsors registered in 2 states is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

ADVOCATE MEDIA - DALLAS INC has grown faster than three-quarters of the 5,127 arts & culture nonprofits its size.

Operating margin−1% · below the median
Months of reserve1.6mo · below the median
Revenue growth (annualized)29% · top quartile

this organization peer median middle 50% of peers· 5,127 arts & culture nonprofits $1M–$10M, FY2024

Organizations like ADVOCATE MEDIA - DALLAS INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Texas

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

36% of spending goes to programs.

Program 36%Management 64%Fundraising 0%

Governance

3
board members
33%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990–Audited financials

Public support

0%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for ADVOCATE MEDIA - DALLAS INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds ADVOCATE MEDIA - DALLAS INC?
ADVOCATE MEDIA - DALLAS INC (Texas) receives grants from 5 organizations whose IRS filings report $72,152 to it, the largest being Local Independent Online News Publishers Inc ($26,000). 2 of them have funded it in more than one year.
How many funders does ADVOCATE MEDIA - DALLAS INC have?
IRS filings report 5 organizations giving $72,152 in grants to ADVOCATE MEDIA - DALLAS INC, 2 of which have funded it in more than one year.
Who is the largest funder of ADVOCATE MEDIA - DALLAS INC?
Local Independent Online News Publishers Inc is the largest funder on record, with $26,000 in grants. The full list of funders is on this page.
How can an organization like ADVOCATE MEDIA - DALLAS INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Texas. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Advocate Media - Dallas →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2021–2024), and the filings of 5 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing