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Wisconsin Rural Opportunities Foundation Attention Marcy Heim

Its FY2025 filing reports that it funds preselected organizations and did not take unsolicited requests; check the foundation's own site before ruling it out.

$219k
Granted FY2025still arriving
25
Grants FY2025still arriving
3
States reached
$126k
Largest

Read this first · the figures below need context

57% of Wisconsin Rural Opportunities Foundation Attention Marcy Heim’s FY2025 grant dollars went to The Us Charitable Gift Trust, not to grantees.

Its money now reaches organizations through that sponsor, which does not report who recommended each grant. FY2025 names 6 organizations directly, so a portfolio cannot be read from it.

Organizations named directly on the return

3
’17
3
’18
4
’19
4
’20
8
’21
4
’22
4
’23
5
’24
6
’25

Amber years are those where most dollars went to a sponsor.

01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Education$785kPhilanthropy$660kFood & Nutrition$80kCommunity Improvement$16kYouth Development$16kScience & Tech$15kRecreation & Sports$12k
02FY2025 · 25 grants

Where the money goes

Grants by size, and the largest recipients.

By grant size · FY2025

  • Under $10k22 grants · $73k
  • $10k–50k2 grants · $20k
  • $50k–250k1 grant · $126k
$4,000
Median grant
3
States reached
$6.5M
Total assets
Largest grants
RecipientAmount
US CHARITABLE GIFT TRUST$126,000
AABP$10,000
UNIVERSITY OF WISCONSIN RIVER FALLS$10,000
UNIVERSITY OF WISCONSIN PLATTEVILLE$8,000
UNIVERISTY OF WISCONSIN MADISON SCHOOL OF NURSING$8,000
UNIVERSITY OF WISCONISN MADISON - CALS$6,000
PROFESSIONAL DAIRY PRODUCERS FOUNDATION$5,500
RURAL SUMMER SCIENCE CAMP - WARF$5,000
EDGEWOOD COLLEGE$5,000
UNIVERSITY OF WISCONISN MADISON - PHYSICIAN ASSISTANT$4,500
UNIVERSITY OF WISCONSIN EAU CLAIRE$4,000
UNIVERSITY OF WISCONSIN MILWAUKEE SCHOOL OF NURSING$4,000
UNIVERISTY OF WISCONSIN MADISON VET SCHOOL$4,000
UNIVERSITY OF WISCONSIN OSHKOSH$3,000
UNIVERSITY OF WISCONSIN GREEN BAY$3,000
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Dollar for dollar, its grants (FY17–25) land where the poverty rate runs at 13%, against an area that typically sits at 12%. 59% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 12%UNIVERSITY OF WISCONSIN-RIVER FALLS: $8k → 9%PROFESSIONAL DAIRY PRODUCERS FOUNDATION: $11k → 9%UNIVERISTY OF WISCONSIN MADISON SCHOOL OF NURSING: $8k → 10%UNIVERSITY OF WISCONSIN-EAU CLAIRE FOUNDATION INC: $9k → 12%UNIVERSITY OF WISCONSIN PLATTEVILLE: $12k → 13%UNIVERSITY OF WISCONSIN MILWAUKEE SCHOOL OF NURSING: $7k → 17%US CHARITABLE GIFT TRUST: $150k → 16%AABP: $10k → 11%UNIVERSITY OF WISCONSIN-RIVER FALLS: $8k → 9%PROFESSIONAL DAIRY PRODUCERS FOUNDATION: $6k → 9%UNIVERISTY OF WISCONSIN MADISON SCHOOL OF NURSING: $7k → 10%UNIVERSITY OF WISCONSIN RIVER FALLS: $10k → 13%US CHARITABLE GIFT TRUST: $129k → 16%AABP: $10k → 11%UNIVERSITY OF WISCONSIN-RIVER FALLS: $8k → 9%PROFESSIONAL DAIRY PRODUCERS FOUNDATION: $6k → 9%UNIVERSITY OF WISCONSIN RIVER FALLS: $10k → 13%US CHARITABLE GIFT TRUST: $126k → 16%UNIVERSITY OF WISCONSIN-RIVER FALLS: $8k → 9%UNIVERSITY OF WISCONSIN PLATTEVILLE: $8k → 13%US CHARITABLE GIFT TRUST: $125k → 16%UNIVERSITY OF WISCONSIN-RIVER FALLS: $7k → 9%UNIVERSITY OF WISCONSIN RIVER FALLS: $8k → 13%US CHARITABLE GIFT TRUST: $80k → 16%UNIVERSITY OF WISCONSIN-PLATTEVILLE: $8k → 13%US CHARITABLE GIFT TRUST: $50k → 16%UNIVERSITY OF WISCONSIN RIVER FALLS: $8k → 13%UNIVERSITY OF WISCONSIN-PLATTEVILLE: $8k → 13%UNIVERSITY OF WISCONSIN PLATTEVILLE: $8k → 13%UNIVERSITY OF WISCONSIN-PLATTEVILLE: $8k → 13%UNIVERSITY OF WISCONSIN-PLATTEVILLE: $8k → 13%UNIVERSITY OF WISCONSIN PLATTEVILLE: $8k → 13%UNIVERSITY OF WISCONSIN-PLATTEVILLE: $7k → 13%UNIVERSITY OF WISCONSIN-MADISON COLLEGE OF AGRICULTURAL AND LIFE SCIENCES: $12k → 10%UNIVERSITY OF WISCONSIN-MADISON COLLEGE OF AGRICULTURAL AND LIFE SCIENCES: $10k → 10%UNIVERSITY OF WISCONSIN-MADISON COLLEGE OF AGRICULTURAL AND LIFE SCIENCES: $10k → 10%UNIVERSITY OF WISCONSIN-MADISON COLLEGE OF AGRICULTURAL AND LIFE SCIENCES: $10k → 10%UNIVERSITY OF WISCONISN MADISON - CALS: $6k → 10%UNIVERSITY OF WISCONISN MADISON - CALS: $6k → 10%UNIVERSITY OF WISCONISN MADISON - CALS: $6k → 10%UNIVERSITY OF WISCONSIN FOUNDATION: $10k → 10%UNIVERSITY OF WISCONISN MADISON - CALS: $6k → 10%SUMMER SCIENCE CAMP WARF: $10k → 10%UNIVERSITY OF WISCONSIN FOUNDATION: $7k → 10%EDGEWOOD COLLEGE: $12k → 10%EDGEWOOD COLLEGE: $9k → 10%EDGEWOOD COLLEGE: $7k → 10%EDGEWOOD COLLEGE: $7k → 10%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
04

Where the work is directed

The same grants placed two ways: where each recipient sits, and where its stated purpose sends the money.

About 48% of Wisconsin Rural Opportunities Foundation Attention Marcy Heim’s grant dollars are earmarked for a different county than the recipient’s own address. By recipient address, 57% of the giving stays in WI; by stated purpose, 72%.

Wisconsin Rural Opportunities Foundation Attention Marcy Heimlessmore of its giving
Placed by recipient address
How this is measured
Recipient view: each grant at its grantee’s ZIP, mapped to a county. Directed view: each grant at the county its stated purpose names, falling back to the recipient’s county when the purpose names no place; US grants only. A county shows only if it carries the top 95% of that view’s dollars. Purposes are read from the funder’s own 990 grant descriptions.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

83%of every dollar goes to organizations it has funded before.
$758k · 26 repeat orgs$155k to everyone else

Grantees it renews have grown median revenue +13% since the first grant, against 0% for those funded once.

26 repeat relationships: 16 still active in FY2025, 10 since wound down; 8 grantees were first funded in FY2025 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

26
46

Total granted

$758k
$143k

Median revenue growth · since first grant

+13%
0%

Still filing today

19%
4%

New vs renewed · share of each year

In FY2025, 87% of grant dollars renewed an existing relationship; $12k went to new ones.

50%100%’17’18’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24’25
EducationYouth DevelopmentFood & NutritionOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • EDGEWOOD UNIVERSITY INC
    9× · 2017–2025 · $55k · revenue +10%
  • DF
    DAIRY'S FOUNDATION INC
    7× · 2019–2025 · $43k · revenue ×17
  • UNIVERSITY OF WISCONSIN - EAU CLAIRE FOUNDATION INC
    5× · 2017–2021 · $25k · revenue +153%

Funded once

  • WT
    WISCONSIN TECHNICAL COLLEGE SYS BOARD
    one grant, 2022 · $17k
  • WI
    WROF INC BOARD SCHOLARS FUND
    one grant, 2023 · $17k
  • WR
    WISCONSIN RURAL OPPORTUNITIES INC
    one grant, 2021 · $16k · 100% of their budget
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
University of Wisconsin - Green Bay Foundation Inc

The uw-green bay foundation furthers the mission of uw-green bay, a public university, by developing and increasing opportunities for students primarily in the areas other than those in which the state of wisconsin ordinarily makes…

Education
2
The Uwm Real Estate Foundation Inc

To partner with the public and private sectors to develop and hold real estate for the benefit of the university of wisconsin-milwaukee. the uwm real estate foundation, inc. holdings may include any properties that advance the mission of…

Housing & Shelter
3
Uwm Research Foundation Inc

Support research and innovation at the university of wisconsin - milwaukee by providing reserach funding, entrepreneurship support, and by engaging in corporate partnering activities to that end.

Community Improvement
4
University of Wisconsin Oshkosh Foundation Inc

To be a proactive leader in helping shape and refine the vision of excellence of the university of wisconsin - oshkosh through: raising the awareness of the need for private support for educational priorities; building relationships to…

Education
5
Mathematics Institute of Wisconsin Co Kathryn Leverenz
Education
6
University School of Milwaukee Endowment Fund Inc

To support the university school of milwaukee in the fulfillment of its educational purposes.

Education
7
Iowa State University Foundation

Aligning donor passion and generosity to advance iowa state university's land grant ideals.

Education
8
Uw Wausau Campus Foundation Inc

To promote the welfare of the university of wisconsin stevens point at wausau and provide funds in the form of student scholarships, faculty grants and support to the university.

Education
9
University of Iowa Research Foundation

The university of iowa research foundation's (uirf) mission is to: advance, develop, increase and extend the progress of science and useful arts through encouraging and assisting investigation, research and education at the state…

—
10
University of Minnesota Foundation Investment Advisors

To provide the highest level of stewardship for university donors through professional management and oversight of the university of minnesota foundation's assets by creating a focused investment environment with clarity of purpose,…

Education
11
Uw-Whitewater Foundation Inc

The uw-whitewater foundation encourages, enables and celebrates philanthropy with those who care about the university and who provide a perpetual source of support for the university's students, faculty and programs. we do this through…

Education
12
Uwm At Waukesha Foundation Inc

To raise scholarship money for students and raise the awareness of the campus and all of the activities on campus

—
How this is measured
The grantee most central to the portfolio’s shape is University of Wisconsin - Eau Claire Foundation Inc; the most unlike its peers is Edgewood University Inc. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
05the grantee network

10 grantees tracked through their own filings, 2017–2026.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2026, not grant rows in a single year, so this will not match the grant count on the cover. 10 of the 82 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

1
Load-bearing (≥25% of a budget)
1
Early backer (in before they grew)
9/10
Grantees still filing
7/10
Grew since first funded

Where the money sits, by cause and then by grantee

WISCONSIN TECHNICAL COLLEGE SYSTEMS BOARD: $85,000 · OtherWISCONSIN TECHNICAL COLLEGE SYSTEMS BOARDUNIVERSITY OF WISCONSIN RIVER FALLS: $75,000 · OtherUNIVERSITY OF WISCONSIN RIVER FALLSUNIVERSITY OF WISCONSIN PLATTEVILLE: $74,500 · OtherUNIVERSITY OF WISCONSIN PLATTEVILLEUNIVERSITY OF WISCONSIN-MADISON COLLEGE OF AGRICULTURAL AND LIFE SCIENCES: $46,000 · OtherUNIVERSITY OF WISCONSIN-MADISON COLLEGE OF AGRICULTUR…UNIVERSITY OF WISCONSIN-MADISON SCHOOL OF NURSING: $39,500 · OtherUNIVERSITY OF WISCONSIN GREEN BAY: $26,000 · Other+67 more: $403,400 · Other+67 moreTHE US CHARITABLE GIFT TRUST: $659,845 · PhilanthropyTHE US CHARITABLE GIFT TRUSTEDGEWOOD UNIVERSITY INC: $54,500 · EducationUNIVERSITY OF WISCONSIN - EAU CLAIRE FOUNDATION INC: $25,000 · EducationUNIVERSITY OF WISCONSIN FOUNDATION: $17,000 · EducationWISCONSIN ALUMNI RESEARCH FOUNDATION: $10,000 · EducationTHE UWM FOUNDATION INC: $4,000 · Education+1 more: $3,000 · EducationDAIRY'S FOUNDATION INC: $43,000 · Food & NutritionTHE WISCONSIN FFA FOUNDATION INC: $17,000 · Youth Development
Other$749,400Philanthropy$659,845Education$113,500Food & Nutrition$43,000Youth Development$17,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$100k$1.0M$10M$100Mgrantee revenue →↑ funder's share of their budgetTHE US CHARITABLE GIFT TRUST: $659,845 over 6y, 0.1% of budgetEDGEWOOD UNIVERSITY INC: $54,500 over 9y, 0.0% of budgetDAIRY'S FOUNDATION INC: $43,000 over 7y, 3.4% of budgetUNIVERSITY OF WISCONSIN - EAU CLAIRE FOUNDATION INC: $25,000 over 5y, 0.1% of budgetTHE WISCONSIN FFA FOUNDATION INC: $17,000 over 9y, 0.4% of budgetUNIVERSITY OF WISCONSIN FOUNDATION: $17,000 over 2y, 0.0% of budgetWISCONSIN RURAL OPPORTUNITIES INC: $16,000 over 1y, 100% of budgetWISCONSIN ALUMNI RESEARCH FOUNDATION: $10,000 over 4y, 0.0% of budgetTHE UWM FOUNDATION INC: $4,000 over 1y, 0.0% of budgetUNIVERSITY OF WISCONSIN-STEVENS POINT FOUNDATION INC: $3,000 over 1y, 0.0% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

  • Who funds THE US CHARITABLE GIFT TRUST ↗
  • Who funds EDGEWOOD UNIVERSITY INC ↗
  • Who funds DAIRY'S FOUNDATION INC ↗
  • Who funds UNIVERSITY OF WISCONSIN - EAU CLAIRE FOUNDATION INC ↗
  • Who funds THE WISCONSIN FFA FOUNDATION INC ↗
  • Who funds UNIVERSITY OF WISCONSIN FOUNDATION ↗
  • Who funds WISCONSIN RURAL OPPORTUNITIES INC ↗
  • Who funds WISCONSIN ALUMNI RESEARCH FOUNDATION ↗
  • Who funds THE UWM FOUNDATION INC ↗
  • Who funds UNIVERSITY OF WISCONSIN-STEVENS POINT FOUNDATION INC ↗

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a tightly interlocked group: most of these funders back each other's grantees too.

American Endowment FoundationOH8.9× affinity4 shared granteesties to 2 of 2Hover any node to trace its alignments.Compare side by side →

Open a dossier: American Endowment Foundation · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Wisconsin Rural Opportunities Foundation Attention Marcy Heim funds: left to right is the share of its income from government, bottom to top the share from Wisconsin Rural Opportunities Foundation Attention Marcy Heim. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 10%6%25%56%100%funder's share of their income ↑0%3%5%8%10%share of the org’s income from government →
    no gov moneyreceives it· size = income
    1get no government money at all
    2report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    ⤢ axis zoomed · 0–10%
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 82 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990-PF e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

    Play a game based on Wisconsin Rural Opportunities Foundation Attention Marcy Heim’s filings →

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