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· Public charity
SAN DIEGO TOURISM MARKETING
Sdtmd is a funding conduit for the development and implementation of effective marketing programs and services that benefit the assessed businesses within the SAN DIEGO TOURISM MARKETING district.
$50M
Granted FY2025
19
Grants
3
Communities
$47M
Largest
01What you fund
01
What you funded, over time
By grantee IRS cause code (NTEE).
A cause breakdown isn’t shown here: 99% of SAN DIEGO TOURISM MARKETING’s grantee dollars go to organizations outside the IRS cause taxonomy (common for large international and research funders), so a chart would be mostly “unclassified” and misrepresent the portfolio.
02beneath the categories
Past the labels — and the year it shifted
Beneath the NTEE codes, this is what the grant descriptions actually say.
…and in their own words, year by year
2019
beerultimatesportsportsraiseboatsparticipation
2020
beerultimatesportsportsinternationalboatsculture
2021
—
2022
soccerplayertopplayersleagueincreasesports
2023
socialhealthenjoymenttennislivesboatsinternational
2024
educationalsocialpersonalyouthtennisenjoymentculture
2025
educationalpersonalsocialyouthtennisenjoymentboats
Words distinctive to each year’s grant purposes (TF-IDF) · event-driven terms in cyan.
03FY2025 · 19 grants
Where the money goes
Your grants by size, and where they go.
By grant size · FY2025
- $10k–50k5 grants · $156k
- $50k–250k12 grants · $1.3M
- $250k+2 grants · $49M
$67,649
Median grant
3
States reached
$23M
Total assets
Largest grants
- SAN DIEGO TOURISM AUTHORITY$47,139,653
- SPORTS SD INC$1,738,994
- WONDERFRONT HOLDINGS LLC$249,435
- THUNDERBOATS UNLIMTED CLUB INC$200,000
- SAN DIEGO CREW CLASSIC$156,500
- PADRES LP$150,000
- SAN DIEGO BAYFEST LLC$121,530
- LA JOLLA HISTORICAL SOCIETY$74,500
- CALIFORNIA POLICE ATHLETIC FEDERATI$71,000
- THE BON TEMPS SOCIAL CLUB OF SD$67,649
- SOUTHERN CAL TENNIS ASSOC FDN$65,000
- DEL MAR FOOD AND WINE LLC$64,715
- FAST FORWARD FUTURES INC$61,026
- FAST FORWARD VENTURES LLC$56,199
- PRO PADEL LEAGUE OPERATIONS INC$45,000
02The need
04
Do your dollars go where the need is?
Each grant placed by the hardship in its grantee’s ZIP, then read against the area’s typical level.
show:
Dollar for dollar, your grants (FY18–25) land where the poverty rate runs at 11% — the area typically sits at 11%. 100% of your dollars reach neighborhoods with above-average need. Most of your grants land in higher-need ZIPs.
grant to an above-average-need area below average· circle size = grant amount
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP; grantee ZIP can differ from where services are delivered.
US grants placed by each grantee’s ZIP, which can differ from where services are actually delivered. Need from public data — U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA, United Way ALICE — shown as context about the area, never attributed to your giving.
03Your edge
repeat funding
Who you back again
Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.
100%of every dollar goes to organizations you’ve funded before.
$306M · 20 repeat orgs$1.5M to everyone else
20 repeat relationships — 11 still active in FY2025, 9 since wound down; 8 grantees were first funded in FY2025 (too recent to call).
How the two cohorts compare
Re-uppedFunded once
Organizations
20
9
Total granted
$306M
$758k
Median revenue growth · since first grant
+47%
+160%
Still filing today
75%
33%
New vs renewed · share of each year
In FY2025, 99% of grant dollars renewed an existing relationship; $741k went to new ones.
RenewedFirst-time
Where new relationships form · theme of each grantee’s first grant
Recreation & SportsCommunity ImprovementPhilanthropyCrime & LegalArts & CultureEducationOther
First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.” Theme is the grantee’s IRS cause.
Backed again, and grew
- SDSAN DIEGO TOURISM AUTHORITY8× · 2018–2025 · $293M · revenue +39% · 87% of their budget
- SDSAN DIEGO CREW CLASSIC7× · 2018–2025 · $889k · revenue +3% · 26% of their budget
- CSCALIFORNIA STATE GAMES5× · 2018–2023 · $790k · revenue +203% · 53% of their budget
Funded once
- CMCRSSD MUSIC LLCone grant, 2024 · $150k
- ECELITE CLUBS NATIONAL LEAGUE INCgraduatedone grant, 2022 · $149k · revenue +291%
- SLSD LACROSSE LLCone grant, 2023 · $130k
Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent IRS filings.
04Your field
The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matchesthat aren’t grantees — a resemblance in what they say they do, not a recommendation.
1
San Diego Coasters
Arts & Culture
2
American Chemical Society - San Diego
Promotion, awareness and support in the field of chemistry
Science & Tech
3
San Diego District Tennis Association
A) to promote youth tennis in san diego, b) support of various local,district, and national tennis tournaments, and c) promote community tennis through assistance with court repairs
Recreation & Sports
4
San Diego Opera Association
The mission of san diego opera is to deliver exceptional performances and exciting, accessible programs to diverse audiences, focusing on community engagement and the transformative and expressive power of the human voice. as part of its…
Arts & Culture
5
Tennis Officials of San Antonio Association
Recreation & Sports
6
San Diego Soccer Club
Provide recreational and competitive youth soccer for community
—
7
San Diego Cricket Club Nonprofit Corp
Support cricket play in san diego
Recreation & Sports
8
Voice of San Diego
Investigative journalism for a better san diego.
Arts & Culture
9
San Diego Museum of Art
To inspire, educate and cultivate curiosity through great works of art.
Arts & Culture
10
Maritime Museum Association of San Diego
The Maritime Museum of San Diego restores, maintains and operates historic vessels.The museum has one of the world's finest collections of historic ships, including the world's oldest active ship Star of India.
Arts & Culture
11
San Diego Society of Natural History
To interpret the natural world through research, education and exhibits; to promote understanding of the evolution and diversity of southern california and the peninsula of baja california; and to inspire in all a respect for nature and…
Arts & Culture
12
Southern California Golf Association
Southern california golf association's mission is to promote the game of golf.
—
For reference, the grantee most central to the portfolio’s shape is Southern California Tennis Association and the most unlike its peers is Ultimate Players Association. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
For each theme you fund, this compares how the sector’s money is shifting with how your own giving is shifting.
the sector your giving your giving is ahead of the sector the sector’s ahead of you· dot size = how much the theme matters to each side
Sector change and giving change are each shown relative to their own range, growing (right) or shrinking (left); both normalized, so inflation isn’t mistaken for growth.
05the grantee network
18 grantees, every filing reconciled, 2017–2025.
Each one resolved to its own IRS returns and tracked year by year — your grant beside their revenue.
6
Load-bearing (≥25% of a budget)
7
Early backer (in before they grew)
18/18
Grantees still filing
16/18
Grew since you first funded
Where your money sits — by cause, then by grantee
Other$305,550,831Philanthropy$567,000Crime & Legal$343,567Recreation & Sports$317,980Community Improvement$208,547Education$192,316Arts & Culture$171,712Youth Development$30,000
Each org by its size and your share of it — top-left is where you’re load-bearing
Go grantee by grantee — a decade per org, and how each moved after you funded them
A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.
- Who funds SAN DIEGO TOURISM AUTHORITY ↗
- Who funds SPORTS SD INC ↗
- Who funds SAN DIEGO CREW CLASSIC ↗
- Who funds CALIFORNIA STATE GAMES ↗
- Who funds THUNDERBOATS UNLIMTED CLUB INC ↗
- Who funds SOUTHERN CALIFORNIA TENNIS ASSOC ↗
- Who funds CALIFORNIA POLICE ATHLETIC FEDERATI ↗
- Who funds LA JOLLA HISTORICAL SOCIETY ↗
- Who funds FAST FORWARD FUTURES INC ↗
- Who funds THE BON TEMPS SOCIAL CLUB OF SD ↗
- Who funds ELITE CLUBS NATIONAL LEAGUE INC ↗
- Who funds SAN DIEGO BREWERS GUILD ↗
- Who funds SOUTHERN CALIFIFORNIA TENNIS ASSOC ↗
- Who funds CENTURY CLUB OF SAN DIEGO ↗
- Who funds SAN DIEGO DIPLOMACY COUNCIL ↗
- Who funds ULTIMATE PLAYERS ASSOCIATION ↗
- Who funds YOUTH TENNIS SAN DIEGO ↗
- Who funds ACCESS YOUTH ACADEMY ↗
The grantmakers whose grantees overlap with yours far more than size alone predicts. Each orbits closer the stronger the alignment; the arcs between them show where they also fund each other. Here it reads as a tightly interlocked camp — most of these funders back each other's grantees too.
The San Diego FoundationCA18.2× affinity7 shared granteesties to 7 of 7Hover any node to trace its alignments.Compare side by side →
Open a dossier: The San Diego Foundation · Jewish Community Foundation of San Diego · David C Copley Foundation · The Conrad Prebys Foundation · Price Philanthropies Foundation · Donor Advised Charitable Giving Inc · Fidelity Investments Charitable Gift Fund · Amazonsmile Foundation
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. A research starting point: overlap is association, not proof of shared intent.
Government reliance of your grantees
Every dot is one organisation SAN DIEGO TOURISM MARKETING funds. Left–right is the share of its income from government; up–down is the share from you. Bigger dots raise more. Filter to federal or a single department — and drag the year to watch it move.
2024
’20’21’22’23’24
no gov moneyreceives it· size = income
0get no government money at all
0rely on government for over half their income
⤢ axis zoomed · 0–20%
typical government reliance, FY20–24
Government income is each org’s traced federal awards (USASpending — grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check. An association, not a claim that your grant caused the public funding. Coverage is precision-first — a floor, not a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12–24 months.
05Through Plinth
Through Plinth
Your grantmaking, live and operational
This dossier was generated cold from public filings. In Plinth it’s a working system — every applicant assessed and every grant monitored. Here’s a taste, run on one of your grantees: SAN DIEGO TOURISM AUTHORITY.
Agentic due diligence · confidence × risk
Financial management
high risk
~0 months of operating runway; revenue grew over 7 filed years.
Track record & reputation
low risk
7 years of Form 990 filings, still active.
Legal standing
low risk
US 501(c)(3); EIN 951812810 on file with current IRS Form 990 filings.
Governance
Live in Plinth
Board composition & governance documents — verified live in Plinth from the applicant.
Compliance & sanctions
Live in Plinth
OFAC / UN sanctions screening — run live in Plinth at assessment.
Program capacity
Live in Plinth
Staffing, M&E and activity alignment — assessed live in Plinth from submitted proposals.
Live · Plinth’s real DD engine
Run the actual assessment on SAN DIEGO TOURISM AUTHORITY, cold from public data.
Generated live from public IRS filings + open web sources by Plinth’s agentic engine. Shown as an illustration of the product, not a formal assessment.
Post-award monitoring · continuous checks
- FlagFinancial stability— Roughly 0 months of cash on hand.
- On trackSustained operations— Filing through 2024; revenue grew over the period.
- WatchReliance on your funding— Your grants peaked at 87% of their budget — load-bearing; a dependency Plinth would track.
- Awaiting reportEvidence of delivery— Plinth collects the grantee's own monitoring reports post-award.
What you see here is static and public. In Plinth it’s operational — the full six-pillar framework on every applicant (with their own documents + live registry and sanctions checks), monitoring dashboards on every award, custom board reports, and eligibility routing for intake.
Agentic due diligenceMonitoring dashboardsCustom board reportsEligibility routing
Preview generated from this grantee’s public IRS filings and independent reporting. Pillars marked “live in Plinth” require the applicant’s submitted documents. Shown as illustration, not a formal assessment.
Warm introductions · Powered by PlinthPro
How do I get to San Diego Tourism Marketing?
Find your warmest path to San Diego Tourism Marketing through people who sit on both boards. Search for your organization and Plinth traces the introduction across shared trustees and officers.
Every link is a documented governance overlap in public IRS 990 filings — not a personal network — and each hop carries its own confidence tier. Low-confidence or distant paths are held back rather than guessed.
More from the funding graph
The regranting layer
51% of grant dollars pass through an intermediary
The DAF merry-go-round
$9.7B circulates between donor-advised funds
Strange bedfellows
the named clusters of US funding
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home
State money flows
the interactive map of money crossing state lines