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Dairy Promotion Inc at a glance

· Public charity

Dairy Promotion Inc

To engage in promotion, research, and nutrition education as they relate to dairy products.

$76M
Granted FY2025still arriving
28
Grants FY2025still arriving
24
States reached
$28M
Largest
01What it fundsRead
02The needRead
03Its granteesRead
04Its fieldRead
01What it funds
0197% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Food & Nutrition$563MCommunity Improvement$82MPublic Benefit$5.0MHuman Services$2.0MArts & Culture$1.4MOther$0
02FY2025 · 28 grants

Where the money goes

Grants by size, and the largest recipients.

By grant size · FY2025

  • $10k–50k3 grants · $124k
  • $50k–250k6 grants · $627k
  • $250k+19 grants · $75M
$944,278
Median grant
24
States reached
$476k
Total assets
Largest grants
RecipientAmount
NATIONAL DAIRY BOARD$28,441,695
DAIRY MAX$16,485,139
EMPIRE STATE DEVELOPMENT CORP$6,584,264
MICHIGAN DAIRY MARKET PROGRAM$4,057,139
WISCONSIN MILK MARKETING BOARD$3,030,949
IDAHO DAIRY PRODUCTS COMMISSION$2,791,424
ADADC COLUMBUS (MIDEAST)$1,920,560
MIDWEST DAIRY ASSOCIATION$1,558,391
VERMONT DAIRY PROMO COUNCIL$1,537,542
ADADC SYRACUSE (INC)$1,537,219
UTAH DAIRY COMMISSION$1,374,481
SE UNITED DAIRY INDUSTRY ASSOC$1,103,684
ADA INDIANA$959,861
DAIRY FARMERS INC$944,278
NEBRASKA DAIRY INDUSTRY DEVELOPMENT$766,743
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Dollar for dollar, its grants (FY17–25) land where the poverty rate runs at 13%, against an area that typically sits at 10%. 92% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 10%IDAHO DAIRY PRODUCTS COMMISSION: $2.8M → 8%MIDWEST DAIRY ASSOCIATION: $2.2M → 14%DAIRY MAX: $16.9M → 14%WISCONSIN MILK MARKETING BOARD: $4.2M → 10%WESTERN DAIRY FARMERS PROMOTION: $3.8M → 10%ADADC COLUMBUS (MIDEAST): $2.3M → 15%NATIONAL DAIRY BOARD: $28.2M → 14%IDAHO DAIRY PRODUCTS COMMISSION: $2.4M → 8%MIDWEST DAIRY ASSOCIATION: $2.1M → 14%DAIRY MAX: $16.7M → 14%WISCONSIN MILK MARKETING BOARD: $4.1M → 10%WESTERN DAIRY FARMERS PROMOTION: $1.7M → 10%ADADC COLUMBUS (MIDEAST): $2.1M → 15%NATIONAL DAIRY BOARD: $27.8M → 14%IDAHO DAIRY PRODUCTS COMMISSION: $2.3M → 8%MIDWEST DAIRY ASSOCIATION: $2.0M → 14%DAIRY MAX: $16.6M → 14%WISCONSIN MILK MARKETING BOARD: $4.0M → 10%ADADC COLUMBUS (MIDEAST): $2.1M → 15%NATIONAL DAIRY BOARD: $27.1M → 14%IDAHO DAIRY PRODUCTS COMMISSION: $2.3M → 8%MIDWEST DAIRY ASSOCIATION: $1.9M → 14%DAIRY MAX: $16.5M → 14%WISCONSIN MILK MARKETING BOARD: $3.5M → 10%ADADC COLUMBUS (MIDEAST): $2.1M → 15%NATIONAL DAIRY BOARD: $26.4M → 14%IDAHO DAIRY PRODUCTS COMMISSION: $2.3M → 8%MIDWEST DAIRY ASSOCIATION: $1.8M → 14%DAIRY MAX: $16.4M → 14%WISCONSIN MILK MARKETING BOARD: $3.4M → 10%ADADC COLUMBUS (MIDEAST): $2.0M → 15%NATIONAL DAIRY BOARD: $24.3M → 14%IDAHO DAIRY PRODUCTS COMMISSION: $2.2M → 8%MIDWEST DAIRY ASSOCIATION: $1.7M → 14%DAIRY MAX: $15.8M → 14%WISCONSIN MILK MARKETING BOARD: $3.4M → 10%ADADC COLUMBUS (MIDEAST): $1.9M → 15%IDAHO DAIRY PRODUCTS COMMISSION: $2.2M → 8%DAIRY MAX: $14.8M → 14%WISCONSIN MILK MARKETING BOARD: $3.4M → 10%ADADC COLUMBUS (MIDEAST): $1.9M → 15%IDAHO DAIRY PRODUCTS COMMISSION: $2.1M → 8%DAIRY MAX: $12.7M → 14%WISCONSIN MILK MARKETING BOARD: $3.2M → 10%ADADC COLUMBUS (MIDEAST): $1.9M → 15%IDAHO DAIRY PRODUCTS COMMISSION: $2.0M → 8%DAIRY MAX: $9.8M → 14%WISCONSIN MILK MARKETING BOARD: $3.0M → 10%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.

Which US states its grants reach

ME
VT
NH
WA
ID
ND
MN
IL
WI
MI
NY
MA
OR
NV
SD
IN
OH
PA
NJ
CT
UT
CO
NE
KY
AZ
GA
TX
FL
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

100%of every dollar goes to organizations it has funded before.
$657M · 49 repeat orgs$85k to everyone else

49 repeat relationships: 28 still active in FY2025, 21 since wound down.

How the two cohorts compare

Re-uppedFunded once

Organizations

49
1

Total granted

$657M
$85k

Still filing today

43%
0%

New vs renewed · share of each year

In FY2025, 100% of grant dollars renewed an existing relationship; $0 went to new ones.

50%100%’17’18’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24’25
Food & NutritionScience & TechEducationArts & CultureOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • DM
    Dairy Max Inc
    9× · 2017–2025 · $136M · revenue +61% · 76% of their budget
  • ND
    NATIONAL DAIRY COUNCIL
    5× · 2017–2021 · $134M · revenue +142%
  • WM
    WISCONSIN MILK MARKETING BOARD INC
    9× · 2017–2025 · $32M · revenue +9%

Funded once

  • CO
    COMMONWEALTH OF MA
    one grant, 2021 · $85k
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
Maine Dairy Promotion Board

The Maine Dairy Promotion Board is a non-profit, USDA qualified, dairy checkoff organization, established in 1953 and funded by Maine dairy farmers. The Maine Dairy Promotion Board promotes and protects the dairy industry by working to…

—
2
National Dairy Cattle Congress

Promoting agriculture.

—
3
Wisconsin Dairy Products Association Inc

To Foster promote and protect the general welfare and business interests of those engaged in the business of buying processing manufacturing distributing and selling dairy products in Wisconsin

—
4
Southside Dairy Association
—
5
Oregon Dairy Women

Promote dairy industry through the dissemination of authentic information; promote better producer, processor, consumer relations; promote greater use of dairy foods through educational programs

Recreation & Sports
6
Professional Dairy Producers of Wisconsin Inc

To share ideas, solutions, resources and experiences that help dairy producers succeed. foster a positive image for the dairy profession both within our industry and externally to the non-agricultural sector.

—
7
Global Dairy Platform Inc

To align and support the international dairy industry to promote sustainable dairy nutrition.

Community Improvement
8
American Dairy Assn of Michigan Inc

The purposes for which it is formed are to promote interests of the dairy industry in michigan; to cooperate with other states and organizations in promoting dairy products; to promote adequate use and consumption of milk, butter, cheese,…

—
9
Gdp Research Alliance

The GDP Research Alliance (GDPRA) is a newly organized D.C. non-profit corporation that was formed exclusively for research, development, and educational purposes.

Science & Tech
10
Dairy Council of Michigan Inc

The primary purpose of the council is to promote health, human welfare, and national efficiency through the collection and dissemination of information as to the food value of milk and milk products, together with the use of other foods…

Food & Nutrition
11
Dairy & Food Nutrition Council Inc

The organization provides nutrition education and public service information relative to and for the advancement of the dairy industry.

—
12
Milk With Dignity Standards Council Inc

Monitors compliance with, and enforces , the milk with dignity code of conduct with dairy farms that participate in the program which enlists dairy farms and milk producers to prevent and remedy human rights violations in dairy supply…

Community Improvement
How this is measured
The grantee most central to the portfolio’s shape is American Dairy Association & Dairy Council Inc; the most unlike its peers is Michigan Dairy Foods Association. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

23 grantees tracked through their own filings, 2017–2026.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2026, not grant rows in a single year, so this will not match the grant count on the cover. 23 of the 50 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

8
Load-bearing (≥25% of a budget)
4
Early backer (in before they grew)
21/23
Grantees still filing
12/23
Grew since first funded

Where the money sits, by cause and then by grantee

Dairy Max Inc: $136,292,954 · OtherDairy Max IncNATIONAL DAIRY BOARD: $111,747,768 · OtherNATIONAL DAIRY BOARDEMPIRE STATE DEVELOPMENT CORP: $53,152,686 · OtherEMPIRE STATE DEVELOPMENT CORPWISCONSIN MILK MARKETING BOARD INC: $32,303,260 · OtherWISCONSIN MILK MARKETING BOARD INCDAIRY COUNCIL MID EAST: $17,849,843 · OtherMichigan Dairy Foods Association: $16,886,276 · Other+38 more: $135,404,825 · Other+38 moreNATIONAL DAIRY COUNCIL: $133,906,325 · Food & NutritionNATIONAL DAIRY COUNCIL+2 more: $4,597,805 · Food & NutritionINDEPENDENT DAIRY ENVIRONMENTAL ACT LEAGUE RESEARCH FOUNDATION: $10,778,364 · Science & TechMINNESOTA DAIRY INITIATIVE SE REGION INC: $2,449,162 · EducationSOUTHWEST DAIRY MUSEUM INC: $1,432,977 · Arts & Culture
Other$503,637,612Food & Nutrition$138,504,130Science & Tech$10,778,364Education$2,449,162Arts & Culture$1,432,977

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10Mgrantee revenue →↑ funder's share of their budgetDairy Max Inc: $136,292,954 over 9y, 76% of budgetWISCONSIN MILK MARKETING BOARD INC: $32,303,260 over 9y, 14% of budgetSUDIA INC: $11,715,519 over 9y, 14% of budgetAMERICAN DAIRY ASSOCIATION & DAIRY COUNCIL INC: $9,685,285 over 9y, 8.1% of budgetAMERICAN DAIRY ASSOCIATION INDIANA INC: $8,466,344 over 9y, 29% of budgetINDUSTRY DEVELOPMENT FUND: $7,863,057 over 9y, 89% of budgetMIDWEST DAIRY ASSOCIATION: $6,313,164 over 4y, 6.8% of budgetNEVADA FARM BUREAU FEDERATION: $5,182,505 over 9y, 50% of budgetNEW ENGLAND DAIRY AND FOOD COUNCIL: $4,821,917 over 5y, 67% of budgetILLINOIS MILK PROMOTION BOARD: $1,699,897 over 9y, 15% of budgetMaine Dairy and Nutrition Council: $1,516,637 over 9y, 84% of budgetSOUTHWEST DAIRY MUSEUM INC: $1,432,977 over 6y, 21% of budgetAMERICAN DAIRY ASSOCIATION OF KENTUCKY: $978,597 over 9y, 17% of budgetGRANITE STATE DAIRY PROMOTION: $853,883 over 9y, 61% of budgetDAIRY COUNCIL OF ARIZONA INC: $430,235 over 4y, 14% of budgetDAIRY INDUSTRY ASSOCIATION OF WPA: $278,520 over 5y, 46% of budgetNEW ENGLAND DAIRY PROMOTION BOARD INC: $110,570 over 4y, 0.5% of budgetOREGON DAIRY FARMERS ASSOCIATION: $18,307 over 2y, 2.0% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

  • Who funds Dairy Max Inc ↗
  • Who funds NATIONAL DAIRY COUNCIL ↗
  • Who funds WISCONSIN MILK MARKETING BOARD INC ↗
  • Who funds Michigan Dairy Foods Association ↗
  • Who funds SUDIA INC ↗
  • Who funds INDEPENDENT DAIRY ENVIRONMENTAL ACT LEAGUE RESEARCH FOUNDATION ↗
  • Who funds AMERICAN DAIRY ASSOCIATION & DAIRY COUNCIL INC ↗
  • Who funds AMERICAN DAIRY ASSOCIATION INDIANA INC ↗
  • Who funds INDUSTRY DEVELOPMENT FUND ↗
  • Who funds MIDWEST DAIRY ASSOCIATION ↗
  • Who funds NEVADA FARM BUREAU FEDERATION ↗
  • Who funds NEW ENGLAND DAIRY AND FOOD COUNCIL ↗
  • Who funds THE DAIRY PRACTICES COUNCIL ↗
  • Who funds MINNESOTA DAIRY INITIATIVE SE REGION INC ↗
  • Who funds ILLINOIS MILK PROMOTION BOARD ↗
  • Who funds Maine Dairy and Nutrition Council ↗
  • Who funds SOUTHWEST DAIRY MUSEUM INC ↗
  • Who funds AMERICAN DAIRY ASSOCIATION OF KENTUCKY ↗
  • Who funds GRANITE STATE DAIRY PROMOTION ↗
  • Who funds DAIRY COUNCIL OF ARIZONA INC ↗

Co-funders

Grantmakers whose grantees overlap with this funder’s far more than size alone predicts. Closer means stronger alignment; arcs show where they also fund each other. Here they form a set of overlaps that mostly run through this funder rather than between each other.

National Fish and Wil…
National Fish and Wildlife FoundationDC11× affinity4 shared granteesties to 0 of 0Hover any node to trace its alignments.Compare side by side →

Open a dossier: National Fish and Wildlife Foundation

How this is measured
Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. Overlap is association, not proof of shared intent.

How much its grantees rely on government

Each dot is one organization Dairy Promotion Inc funds: left to right is the share of its income from government, bottom to top the share from Dairy Promotion Inc. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 00%6%25%56%100%funder's share of their income ↑0%19%38%56%75%share of the org’s income from government →median 2%
  • New England Dairy Promotion Board Inc: 59% of income from government
  • New England Dairy and Food Council: 2% of income from government
  • Oregon Dairy Farmers Association: 0% of income from government
no gov moneyreceives it· size = income
0get no government money at all
1rely on government for over half their income
⤢ axis zoomed · 0–75%
typical government reliance, FY20–25
How this is measured
Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 50 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

Play a game based on Dairy Promotion’s filings →

More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
The DAF merry-go-round
$9.7B circulates between donor-advised funds
The endowment market
who holds foundation money, and what just moved
The camps
funders cluster by geography, not ideology
By state
where grant money is based, and what stays home