How much did AMERICAN MARKETING ASSOCIATION grant in FY2022?

Human Services$18kEducation$10kHealth$8kYouth Development$6kPublic Safety & Disaster$4kAnimals$3kHousing & Shelter$3kReligion$2kEnvironment$2kOther$6k

02beneath the categories

Past the labels — and the year it shifted

Beneath the NTEE codes, this is what the grant descriptions actually say.

…and in their own words, year by year

2019

autismcreatingcare

2020

reach donors

2022

—

2025

kids mealsfree healthy

Words distinctive to each year’s grant purposes (TF-IDF) · event-driven terms in cyan.

03FY2022 · 1 grant

Where the money goes

Your grants by size, and where they go.

$5,500

Median grant

States reached

$404k

Total assets

Largest grants

8 MILLION STORIES INC$5,500

02The need

Do your dollars go where the need is?

Each grant placed by the hardship in its grantee’s ZIP, then read against the area’s typical level.

show:

Your human-services grants (FY18–20, $18k) land where the poverty rate runs at 15% — the area typically sits at 12%. 87% of those dollars reach neighborhoods with above-average need. Most of your grants land in higher-need ZIPs.

grant to an above-average-need area below average· circle size = grant amount

Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP; grantee ZIP can differ from where services are delivered.

US grants placed by each grantee’s ZIP, which can differ from where services are actually delivered. Need from public data — U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA, United Way ALICE — shown as context about the area, never attributed to your giving.

03Your edge

repeat funding

Who you back again

Which organizations you funded more than once, and which you funded a single time. Each grantee is matched to its own filings.

35%of every dollar goes to organizations you’ve funded before.

$21k · 3 repeat orgs$40k to everyone else

And the relationships you keep tend to grow: grantees you re-up on have seen median revenue of +90% since the first grant, against +80% for the ones you funded once.

3 repeat relationships — 0 still active in FY2022, 3 since wound down; 1 grantees were first funded in FY2022 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

Total granted

$21k

$34k

Median revenue growth · since first grant

+90%

+80%

Still filing today

100%

93%

New vs renewed · share of each year

In FY2022, 0% of grant dollars renewed an existing relationship; $6k went to new ones.

RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

Human ServicesHealthEducationEnvironmentInternationalYouth DevelopmentOther

First-time = a grantee’s first year in your filing window; renewed = funded in an earlier year too. As a portfolio matures the renewed share naturally climbs — once funded, an org stays “renewable” — so the signal is the years that buck it (a new-grantee intake wave). The earliest year is left-censored: relationships that predate the data read as “new.” Theme is the grantee’s IRS cause.

Backed again, and grew

CS
CAMILA SANDOVAL UH SCHOLARSHIPS
3× · 2019–2021 · $10k · revenue +90%
SH
SUMMERHOUSE HOUSTON
3× · 2019–2021 · $6k · revenue +2027%
CC
CHRIST CLINIC
3× · 2019–2021 · $6k · revenue +54%

Funded once

GJ
GIOVANNA JIMENEZ SCHOLARSHIP
one grant, 2018 · $5k
AW
ARMS WIDE OPEN ADOPTIONgraduated
one grant, 2019 · $4k · revenue +86%
K4
K9S 4 COPS
one grant, 2018 · $4k · revenue -11%

Repeat = funded in two or more distinct years; growth and survival are read from each grantee’s own subsequent IRS filings.

04Your field

The map has a center of gravity: the average direction from the rest of the sector toward the organizations the foundation funds — the shape of its giving. Scoring every nonprofit along that direction surfaces the ones that look most like the portfolio. These are the closest matchesthat aren’t grantees — a resemblance in what they say they do, not a recommendation.

TrueWorks Houston

To see well-formed people create well-formed ventures and transform our city.

Religion

Houston Habitat for Humanity Inc

Houston Habitat for Humanity brings people together to build homes, communities and hope.

Housing & Shelter

Houston MediaSource

Houston MediaSource provides public access cable television programming for the City of Houston.

Arts & Culture

Target Hunger Inc

Ensure a Houston where no one goes hungry and all can provide food for themselves and families.

Human Services

Breakthrough Houston

Breakthrough Houston works with highly motivated, traditionally underrepresented students to achieve post-secondary success and empowers aspiring leaders to become the next generation of educators and advocates.

Education

Houston Pets Alive

Houston Pets Alive!s (HPA!) mission is to save the lives of at-risk companion cats and dogs and find them loving homes.

Animals

Good Reason Houston Inc

To increase the number of Houston students learning in great schools.

Education

Made Houston

MADE Houston is a school for students grades 1-8 with learning differences.

Education

Trees for Houston

Trees For Houston grows, plants and maintains trees throughout the greater Houston area.

—

The Women's Resource of Greater Houston

Help women and girls become financially stable.

Philanthropy

Raise Texas

RAISE Texas advances equitable policies and programs that foster financial security and economic mobility for low- and moderate-income Texans. We equip, innovate and advocate to reduce disparities, remove barriers and build opportunities…

Human Services

Yes Prep Public Schools Inc

YES Prep is a public charter school system for grades K-12 in Houston's underserved communities.

Education

For reference, the grantee most central to the portfolio’s shape is Covenant House Texas and the most unlike its peers is Gods Garage Inc. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.

05the grantee network

18 grantees, every filing reconciled, 2017–2025.

Each one resolved to its own IRS returns and tracked year by year — your grant beside their revenue.

Load-bearing (≥25% of a budget)

Early backer (in before they grew)

18/18

Grantees still filing

14/18

Grew since you first funded

Where your money sits — by cause, then by grantee

Human Services$18,065Education$10,000Health$8,100Youth Development$5,500Other$12,840Public Safety & Disaster$3,500Animals$3,000

Each org by its size and your share of it — top-left is where you’re load-bearing

Go grantee by grantee — a decade per org, and how each moved after you funded them

A decade per grantee — revenue shaded, your grants as bars, all rows on one timeline.

The grantmakers whose grantees overlap with yours far more than size alone predicts. Each orbits closer the stronger the alignment; the arcs between them show where they also fund each other. Here it reads as a tightly interlocked camp — most of these funders back each other's grantees too.

Greater Houston Community FoundationTX21.5× affinity9 shared granteesties to 11 of 11Hover any node to trace its alignments.Compare side by side →

Open a dossier: Greater Houston Community Foundation · Shell USA Company Foundation · The Brown Foundation Inc · Albert & Ethel Herzstein · Texas Capital Foundation · The Methodist Hospital · Houston Endowment Inc · Centerpoint Energy Foundation Inc · The Blackbaud Giving Fund · Charities Aid Foundation America · Jpmorgan Chase Foundation · Vanguard Charitable Endowment Program

Affinity is a Gamma-Poisson posterior co-funding rate, re-centered on the typical rate, so thin evidence shrinks toward no signal. A research starting point: overlap is association, not proof of shared intent.

Government reliance of your grantees

Every dot is one organisation AMERICAN MARKETING ASSOCIATION funds. Left–right is the share of its income from government; up–down is the share from you. Bigger dots raise more. Filter to federal or a single department — and drag the year to watch it move.

2024

’20’21’22’23’24

no gov moneyreceives it· size = income

0get no government money at all

0rely on government for over half their income

⤢ axis zoomed · 0–20%

typical government reliance, FY20–24

Government income is each org’s traced federal awards (USASpending — grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check. An association, not a claim that your grant caused the public funding. Coverage is precision-first — a floor, not a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12–24 months.

05Through Plinth

Through Plinth

Your grantmaking, live and operational

This dossier was generated cold from public filings. In Plinth it’s a working system — every applicant assessed and every grant monitored. Here’s a taste, run on one of your grantees: FREEDOM CHURCH ALLIANCE.

Agentic due diligence · confidence × risk

Financial management

low risk

~11 months of operating runway; revenue grew over 7 filed years.

Track record & reputation

low risk

7 years of Form 990 filings, still active; revenue up 3.3× since.

Legal standing

low risk

US 501(c)(3); EIN 463864198 on file with current IRS Form 990 filings.

Governance

Live in Plinth

Board composition & governance documents — verified live in Plinth from the applicant.

Compliance & sanctions

Live in Plinth

OFAC / UN sanctions screening — run live in Plinth at assessment.

Program capacity

Live in Plinth

Staffing, M&E and activity alignment — assessed live in Plinth from submitted proposals.

Live · Plinth’s real DD engine

Run the actual assessment on FREEDOM CHURCH ALLIANCE, cold from public data.

Generated live from public IRS filings + open web sources by Plinth’s agentic engine. Shown as an illustration of the product, not a formal assessment.

Post-award monitoring · continuous checks

On trackFinancial stability— Roughly 11 months of cash on hand.
On trackSustained operations— Filing through 2024; revenue grew over the period.
On trackReliance on your funding— Your grants peaked at 1% of their budget — diversified.
Awaiting reportEvidence of delivery— Plinth collects the grantee's own monitoring reports post-award.

What you see here is static and public. In Plinth it’s operational — the full six-pillar framework on every applicant (with their own documents + live registry and sanctions checks), monitoring dashboards on every award, custom board reports, and eligibility routing for intake.

Agentic due diligenceMonitoring dashboardsCustom board reportsEligibility routing

Preview generated from this grantee’s public IRS filings and independent reporting. Pillars marked “live in Plinth” require the applicant’s submitted documents. Shown as illustration, not a formal assessment.

Warm introductions · Powered by PlinthPro

How do I get to American Marketing Association?

Find your warmest path to American Marketing Association through people who sit on both boards. Search for your organization and Plinth traces the introduction across shared trustees and officers.

Every link is a documented governance overlap in public IRS 990 filings — not a personal network — and each hop carries its own confidence tier. Low-confidence or distant paths are held back rather than guessed.

AMERICAN MARKETING ASSOCIATION

What you funded, over time

Past the labels — and the year it shifted

Where the money goes

Do your dollars go where the need is?

Who you back again

Backed again, and grew

Funded once

18 grantees, every filing reconciled, 2017–2025.

Government reliance of your grantees

Your grantmaking, live and operational

How do I get to American Marketing Association?

More from the funding graph

AMERICAN MARKETING ASSOCIATION

What you funded, over time

Past the labels — and the year it shifted

Where the money goes

Do your dollars go where the need is?

Who you back again

Backed again, and grew

Funded once

18 grantees, every filing reconciled, 2017–2025.

Government reliance of your grantees

Your grantmaking, live and operational

How do I get to American Marketing Association?

More from the funding graph