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Wisconsin · Nonprofit

WISCONSIN DELLS FESTIVALS INC

WISCONSIN DELLS FESTIVALS INC (Wisconsin) receives grants from 1 organization whose IRS filings report $1,875,466 to it, the largest being WISCONSIN DELLS VISITOR & CONVENTION BUREAU INC ($1,875,466). 1 of them have funded it in more than one year.

Revenue FY2024
$657k
Funders on record
1
Grants received
$1.9M
Net assets
$249k
1/1 repeat funderspeak grant-dependency 81%
01What it does

What Wisconsin Dells Festivals Inc does

Mission

Provide a forum for the development, implementation, management and promotion of special events and festivals for the wisconsin dells area and market the area as a major year-round tourism destination for the continued growth and economic benefit of the area.

As stated on its FY2024 Form 990.

Programs

  1. Automotion is an annual classic car show that usually draws nearly 50,000 people to the area for the two-day event featuring a car cruise, car corral, swap meet, live entertainment, and food/beverage concessions. The event is positioned to kick off the summer season in wisconsin dells.notable achievements:- in 2024, approximately 960 cars were on display on saturday, 520 cars were on display on sunday and 70 swap booths were on site.- normal attendance is estimated up to 50,000 over the course of the weekend.- increased economic impact to area and businesses due to event attendance.

  2. Dells on tap weekend - wisconsin dells on tap and dells craft beer walk are annual events celebrating brewers and fall in wisconsin dells. Both beer tasting events grow in attendance every year and result in an increased economic impact to the area.notable achievements:- in 2024, 1,627 dells on tap (saturday) tickets were sold and 413 craft beer walk (friday night) tickets were sold.- in 2024, approximately 83.7% of visitors stay overnight at least one night of those staying overnight, 70% stay multiple nights.- the event has an economic impact of approximately $1.3 million according to chamberlain research consultants. - research shows most event visitors plan months in advance to attend festivals for the entertainment value and more often with larger travel parties.

  3. Spring & fall wine walks - annual events full of flavorful wines, food samplings & fun for wine lovers in wisconsin and surrounding areas. Spring wine walk 800 tickets soldfall wine walk 800 tickets sold

  4. Downtown dells event management - wisconsin dells festivals supports the city of wisconsin dells and downtown dells businesses by assisting with coordination and management of a variety of different events located downtown dells with the intention to increase visitor traffic downtown and in the wisconsin dells area. Notable achievements:- free summer nightly entertainment resulted in an estimated visitor attendance of 7805.- concession sales at the plaza for 2024 were $44,402.- other events like, eggstravaganza, thirsty shamrock run, thirsty shamrock pub crawl (108 tickets), farmer's market (12-15 vendors per week), july 4th entertainment, trick or treat event, holiday tree of lights and elf on the shelf are other examples of events managed by wisconsin dells festivals, inc. That increases visitor traffic in downtown wisconsin dells. - increased economic impact to the area and downtown businesses due to event attendance.

The 4 programs described on its FY2024 Form 990, listed largest first by expense.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.

100 = 20172017 Revenue 100 ($473k) Expenses 100 ($437k) Net assets 100 ($84k)2018 Revenue 135 ($640k) Expenses 151 ($660k) Net assets 76 ($63k)2019 Revenue 88 ($418k) Expenses 98 ($427k) Net assets 64 ($54k)2020 Revenue 31 ($148k) Expenses 30 ($132k) Net assets 83 ($69k)2021 Revenue 88 ($417k) Expenses 89 ($391k) Net assets 114 ($96k)2022 Revenue 92 ($436k) Expenses 97 ($424k) Net assets 129 ($108k)2023 Revenue 133 ($630k) Expenses 145 ($633k) Net assets 309 ($259k)2024 Revenue 139 ($657k) Expenses 153 ($668k) Net assets 297 ($249k)
'17'18'19'20'21'22'23'24
Revenue (139)Expenses (153)Net assets (297)

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $119k to $287k (+141%).

$197k
$67k
$55k
$207k
$109k
$119k
$287k
$280k
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2017 6% · 2018 2%. Grants only. Government contracts and fees sit inside program revenue.

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 8 reported years ran a deficit.

$36k
’17
−$20k
’18
−$10k
’19
$16k
’20
$26k
’21
$12k
’22
−$4k
’23
−$10k
’24
4.4
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Jill Diehl

President/CEO

Board chair

John Chastan

Board chair

As listed on its FY2024 Form 990.

'17'18'19'20'21'22'23'24
Listed77777789
Joined·+0+0+1+0+0+1+2
No longer listed·0010001
03Who funds it

Who funds it, year by year

2017 → 2023: the base held at 1 funder, grant income fell $327k → $122k.

Funder
'17
'18
'19
'20
'21
'22
'23
'24*
total
funders
1
1
1
1
1
1
1
1

From the IRS filings of WISCONSIN DELLS FESTIVALS INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

100% of WISCONSIN DELLS FESTIVALS INC's grant income comes from Wisconsin funders.

WI

In-state vs out-of-state, by year

’17
’18
’19
’20
’21
’22
’23
Wisconsin out of state home

Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Organizations like WISCONSIN DELLS FESTIVALS INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Wisconsin

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Governance

7
board members
86%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention–Board reviewed the 990–Audited financials

Footprint & structure

Files a return copy in 1 state

WI

Part of a family of 1 related entity

  • Wi Dells Visitor & Convention Bureau Inc · exempt

Screen this organization

A dated, signed PDF of the compliance screen for WISCONSIN DELLS FESTIVALS INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds WISCONSIN DELLS FESTIVALS INC?
WISCONSIN DELLS FESTIVALS INC (Wisconsin) receives grants from 1 organization whose IRS filings report $1,875,466 to it, the largest being WISCONSIN DELLS VISITOR & CONVENTION BUREAU INC ($1,875,466). 1 of them have funded it in more than one year.
How many funders does WISCONSIN DELLS FESTIVALS INC have?
IRS filings report 1 organization giving $1,875,466 in grants to WISCONSIN DELLS FESTIVALS INC, 1 of which have funded it in more than one year.
Who is the largest funder of WISCONSIN DELLS FESTIVALS INC?
WISCONSIN DELLS VISITOR & CONVENTION BUREAU INC is the largest funder on record, with $1,875,466 in grants. The full list of funders is on this page.
How can an organization like WISCONSIN DELLS FESTIVALS INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Wisconsin Dells Festivals →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing