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Hawaii · Nonprofit

WHAT MAKES YOU FEEL BEAUTIFUL

WHAT MAKES YOU FEEL BEAUTIFUL (Hawaii) receives grants from 3 organizations whose IRS filings report $20,000 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($10,000). 0 of them have funded it in more than one year, and 50% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$56k
Funders on record
3
Grants received
$20k
Net assets
$6k
0/3 repeat funderspeak grant-dependency 28%
01What it does

What What Makes You Feel Beautiful does

Mission

The organization provides personal and professional development opportunities to over 100 girls and women through mentorship, workshops, and educational programming. Programs focus on youth social and emotional learning, life skills development, and community engagement. Through the Ohana Care Program, the organization supports over 500 women and their families by distributing essential items and resources for family sustainability and overall well-being.

As stated on its FY2025 Form 990-EZ.

Program

  1. During the year, the organization provided personal and professional development programming to over 100 girls and women through workshops, mentorship, and educational tools promoting confidence, leadership. The F.L.Y. Program curriculum continued to support participants through structured workshops and social-emotional learning components. In 2024, an expanded SEL component was incorporated to further strengthen youth development. The Maui GEMS Program provided intensive mentorship to 20 youth participants. Upon successful completion of program requirements, nine participants received stipends and essential support items to assist with their freshman year of college. Through grant partnerships, including product donations from Good360, the Ohana Care Program distributed essential hygiene and household items to over 3,000 individuals in the community.

    $46,131 spent
    100% of program spending

The program described on its FY2024 Form 990-EZ. Program spending in total: $46,131.

02The organization over time

The organization over time

Each line starts at 100 in 2021, so what you read is the shape rather than the size: 150 means half as much again as 2021, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20212021 Revenue 100 ($836) Expenses 100 ($779) Net assets 100 ($57)2022 Revenue 355 ($3k) Expenses 314 ($2k) Net assets 1011 ($576)2023 Revenue 4218 ($35k) Expenses 3482 ($27k) Net assets 15298 ($9k)2024 Revenue 5912 ($49k) Expenses 7447 ($58k) Net assets 225 ($128)2025 Revenue 6724 ($56k) Expenses 6527 ($51k) Net assets 9651 ($6k)
20212022202320242025
Revenue (6724)Expenses (6527)Net assets (9651)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $9k to $128 (−99%).

$57
$576
$9k
$128
$6k
20212022202320242025
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2021
2022
2023
2024
2025
ContributionsProgram revenueInvestmentOther

100% of WHAT MAKES YOU FEEL BEAUTIFUL’s revenue is contributions — more reliant on donations than three-quarters of its peers (100% for the typical peer).

This organization
Typical peer · 19,498 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 5 reported years ran a deficit.

$57
’21
$519
’22
$8k
’23
−$9k
’24
$5k
’25

Leadership and staff

Chief executive

Monica Marrow

Executive Director

As listed on its FY2024 Form 990-EZ.

03Who funds it

Who funds it, year by year

Grant support over time, funder by funder — shade shows the grant size each year.

1 of 3 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 50% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of WHAT MAKES YOU FEEL BEAUTIFUL’s funders (the co-funder graph). Top 2 of 3 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

WHAT MAKES YOU FEEL BEAUTIFUL leans on a few funders — its largest provides 50% of grant income and the top three 100%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

50% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund WHAT MAKES YOU FEEL BEAUTIFUL.

50%
largest funder
100%
top three
~2
effective funders

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

50% of WHAT MAKES YOU FEEL BEAUTIFUL's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Of the $10k that is directly attributable, 100% of it comes from funders outside Hawaii, across 1 state.

IN

Funder states come from each funder’s own filing. $10k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

WHAT MAKES YOU FEEL BEAUTIFUL has grown faster than three-quarters of the 9,787 human services nonprofits its size.

Operating margin10% · above the median
Revenue growth (annualized)186% · top quartile

this organization peer median middle 50% of peers· 9,787 human services nonprofits under $100k, FY2025

Organizations like WHAT MAKES YOU FEEL BEAUTIFUL

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Hawaii

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

HI

Screen this organization

A dated, signed PDF of the compliance screen for WHAT MAKES YOU FEEL BEAUTIFUL: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds WHAT MAKES YOU FEEL BEAUTIFUL?
WHAT MAKES YOU FEEL BEAUTIFUL (Hawaii) receives grants from 3 organizations whose IRS filings report $20,000 to it, the largest being FIDELITY INVESTMENTS CHARITABLE GIFT FUND ($10,000). 0 of them have funded it in more than one year, and 50% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does WHAT MAKES YOU FEEL BEAUTIFUL have?
IRS filings report 3 organizations giving $20,000 in grants to WHAT MAKES YOU FEEL BEAUTIFUL.
Who is the largest funder of WHAT MAKES YOU FEEL BEAUTIFUL?
FIDELITY INVESTMENTS CHARITABLE GIFT FUND is the largest funder on record, with $10,000 in grants. The full list of funders is on this page.
How can an organization like WHAT MAKES YOU FEEL BEAUTIFUL find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Hawaii. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds What Makes You Feel Beautiful →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2021–2025), and the filings of 3 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing