Michigan · Nonprofit
THE PARADE COMPANY
THE PARADE COMPANY (Michigan) receives grants from 13 organizations whose IRS filings report $484,704 to it, the largest being OLIVER DEWEY MARCKS FOUNDATION ($225,000). 6 of them have funded it in more than one year.
- Revenue FY2025
- $6.5M
- Funders on record
- 13
- Grants received
- $485k
- Net assets
- $9.5M
What The Parade Company does
Mission
To operate exclusively for charitable and educational purposes by sponsoring and coordinating a parade and other civic festivals within the city of detroit for the benefit, education, and enjoyment of the residents of the state of michigan, as well as by publicizing its program and disseminating information concerning the attributes of the metropolitan detroit area and the state of michigan in order to combat community deterioration, relieve the burdens of government, and lessen neighborhood tensions.
As stated on its FY2025 Form 990.
Program
America's thanksgiving parade brings a spark of magic and brings people from all walks of life together to enjoy one of detroit's largest and free events where, for one special moment, families can be entertained, share a tradition, and create a memory. The Parade Company also held a food drive to help those in need in the community during this event.
$1,815,850 spentof which $1,027,137 as grants100% of program spending
The program described on its FY2024 Form 990. Program spending in total: $1,815,850.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $3.3M to $6.1M (+86%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 12% · 2022 9%. Grants only. Government contracts and fees sit inside program revenue.
113% of THE PARADE COMPANY’s revenue is contributions — more reliant on donations than three-quarters of its peers (13% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Board chair
Robert G Riney
Chair
As listed on its FY2025 Form 990.
Who funds it, year by year
2017 → 2023: the base broadened from 2 funders to 3 funders, grant income fell $52k → $44k.
1 of 13 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 2% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
Left out of every figure on this page: $1.6M from 3 payers (the payer shares this organization's board, largest Michigan Thanksgiving Parade Foundation). These are real filings, and they are not money THE PARADE COMPANY raised.
From the IRS filings of THE PARADE COMPANY’s funders (the co-funder graph). Top 12 of 13 funders by total. Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How concentrated its funding is
THE PARADE COMPANY leans on a few funders — its largest provides 46% of grant income and the top three 76%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
Largest funder’s share by year: 2017 52% · 2018 76% · 2019 79% · 2020 60% · 2021 59% · 2022 58% · 2023 57% — growing more concentrated.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
How long its funders stay
40% of THE PARADE COMPANY's funders are still giving 3 years after their first grant; 46% give in more than one year at all.
Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.
Where its funders are
100% of THE PARADE COMPANY's grant income comes from Michigan funders.
In-state vs out-of-state, by year
Funder states come from each funder’s own filing. $8k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
THE PARADE COMPANY runs a healthier operating margin than three-quarters of the 1,623 recreation & sports nonprofits its size.
this organization peer median middle 50% of peers· 1,623 recreation & sports nonprofits $1M–$10M, FY2025
Organizations like THE PARADE COMPANY
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Michigan
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
39% of spending goes to programs.
Governance
Footprint & structure
Files a return copy in 1 state
Part of a family of 1 related entity
- Michigan Thanksgiving Parade Foundation · exempt
Screen this organization
A dated, signed PDF of the compliance screen for THE PARADE COMPANY: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds THE PARADE COMPANY?
- THE PARADE COMPANY (Michigan) receives grants from 13 organizations whose IRS filings report $484,704 to it, the largest being OLIVER DEWEY MARCKS FOUNDATION ($225,000). 6 of them have funded it in more than one year.
- How many funders does THE PARADE COMPANY have?
- IRS filings report 13 organizations giving $484,704 in grants to THE PARADE COMPANY, 6 of which have funded it in more than one year.
- Who is the largest funder of THE PARADE COMPANY?
- OLIVER DEWEY MARCKS FOUNDATION is the largest funder on record, with $225,000 in grants. The full list of funders is on this page.
- How can an organization like THE PARADE COMPANY find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Michigan. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 13 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing