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California · Nonprofit

THAT FLOWER FEELING FOUNDATION

THAT FLOWER FEELING FOUNDATION (California) receives grants from 1 organization whose IRS filings report $120,000 to it, the largest being THE COLOMBIAN FLOWER COUNCIL INC ($120,000). 1 of them have funded it in more than one year.

Revenue FY2024
$815k
Funders on record
1
Grants received
$120k
Net assets
$1.2M
1/1 repeat funderspeak grant-dependency 30%
01What it does

What That Flower Feeling Foundation does

Mission

To create significant floral industry marketing efforts designed to push fresh flowers into a new consumer category.

As stated on its FY2024 Form 990.

Program

  1. Formalizing and disseminating free marketing materials to further the organizations purpose of supporting the national floriculture industry through national marketing strategies intended to promote the use and enjoyment of fresh cut flowers by americans in their everyday lives.

    $561,647 spent
    100% of program spending

The program described on its FY2025 Form 990. Program spending in total: $561,647.

02The organization over time

The organization over time

Each line starts at 100 in 2022, so what you read is the shape rather than the size: 150 means half as much again as 2022, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20222022 Revenue 100 ($126k) Expenses 100 ($4k) Net assets 100 ($122k)2023 Revenue 132 ($167k) Expenses 92 ($4k) Net assets 511 ($622k)2024 Revenue 646 ($815k) Expenses 5329 ($233k) Net assets 988 ($1.2M)
202220232024
Revenue (646)Expenses (5329)Net assets (988)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $622k to $1.2M (+94%).

$122k
$622k
$1.2M
202220232024
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2022
2023
2024
ContributionsProgram revenueInvestmentOther

98% of THAT FLOWER FEELING FOUNDATION’s revenue is contributions — more donation-reliant than the typical peer (62% for the typical peer).

This organization
Typical peer · 12,439 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 0 of the last 3 reported years ran a deficit.

$122k
’22
$163k
’23
$582k
’24
52
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Board chair

Chris Drummond

Chair

As listed on its FY2025 Form 990.

202220232024
Listed161614
Joined·+0+1
No longer listed·03
03Who funds it

Who funds it, year by year

Grant support over time, funder by funder — shade shows the grant size each year.

Funder
'23
'24*
'25*
total
funders
1
1
1

Left out of every figure on this page: $125k from one payer (the payer shares this organization's board, largest California Association of Flower Growers and Shippers). These are real filings, and they are not money THAT FLOWER FEELING FOUNDATION raised.

From the IRS filings of THAT FLOWER FEELING FOUNDATION’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

THAT FLOWER FEELING FOUNDATION draws 100% of its grant income from funders outside California, across 1 state in all.

FL

Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

THAT FLOWER FEELING FOUNDATION runs a healthier operating margin than three-quarters of the 11,971 community improvement nonprofits its size.

Operating margin71% · top quartile
Months of reserve51.5mo · top quartile
Revenue growth (annualized)154% · top quartile

this organization peer median middle 50% of peers· 11,971 community improvement nonprofits $100k–$1M, FY2024

Organizations like THAT FLOWER FEELING FOUNDATION

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In California

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Governance

13
board members
100%
independent
–Conflict-of-interest policy–Whistleblower policy–Document retention–Board reviewed the 990–Audited financials

Footprint & structure

Files a return copy in 1 state

CA

Part of a family of 2 related entities

  • California Association of Flower Growers and Shippers · exempt
  • Northern California Flower Growers and Shippers Inc · corp_trust

Screen this organization

A dated, signed PDF of the compliance screen for THAT FLOWER FEELING FOUNDATION: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

A paid feature, included from the $75 plan up. Sign in to download.

Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds THAT FLOWER FEELING FOUNDATION?
THAT FLOWER FEELING FOUNDATION (California) receives grants from 1 organization whose IRS filings report $120,000 to it, the largest being THE COLOMBIAN FLOWER COUNCIL INC ($120,000). 1 of them have funded it in more than one year.
How many funders does THAT FLOWER FEELING FOUNDATION have?
IRS filings report 1 organization giving $120,000 in grants to THAT FLOWER FEELING FOUNDATION, 1 of which have funded it in more than one year.
Who is the largest funder of THAT FLOWER FEELING FOUNDATION?
THE COLOMBIAN FLOWER COUNCIL INC is the largest funder on record, with $120,000 in grants. The full list of funders is on this page.
How can an organization like THAT FLOWER FEELING FOUNDATION find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in California. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds That Flower Feeling →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2022–2024), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing