Minnesota · Nonprofit
ROSEVILLE VISITORS ASSOCIATION
ROSEVILLE VISITORS ASSOCIATION (Minnesota) receives grants from 1 organization whose IRS filings report $1,780 to it, the largest being GRANITE FOUNDATION AGENCY (PLG) ($1,780). 0 of them have funded it in more than one year.
- Revenue FY2025
- $973k
- Funders on record
- 1
- Grants received
- $2k
- Net assets
- $467k
What Roseville Visitors Association does
Mission
The mission of the Roseville Visitor's Association (DBA Visit Roseville) is to be perfectly positioned to bring people together into a welcoming and vibrant community. Our vision is to transform community by promoting Roseville as a place to work, play and stay.
As stated on its FY2025 Form 990.
Programs
Visit Roseville creates promotional programs and seasonal campaigns to increase visitation, overnight stays, and visitor spending in Roseville. Promotional campaigns highlight key tourism drivers and community assets, including the Minnesota State Fair, Back to the 50's Weekend, summer vacation travel, MEA and fall break getaways, holiday shopping and entertainment opportunities, and winter experiences such as Skate & Stay packages featuring the OVAL.
$169,209 spentof which $12,000 as grants25% of program spendingVisit Roseville conducts year-round digital advertising and destination marketing through SEO, SEM, Google Ads, display advertising, and retargeting campaigns to promote Roseville, attract visitors, increase overnight hotel stays, and support local economic growth through tourism-related spending.
$32,128 spent$3,207 earned by the program5% of program spendingVisit Roseville also markets through distribution of 10,000 annual visitor guides, with a digital version available through Visit Roseville's website; placement in regional and state tourism publications, including the Explore Minnesota Travel Guide; targeted magazine advertising in key drive markets such as Iowa, Milwaukee, and Madison; and large-scale destination advertising on the Mayo Clinic campus in Rochester to reach prospective visitors and overnight guests.
$21,885 spent$8,750 earned by the program3% of program spendingOther Program Services Expenses include Employee Wages, Pension, PR Tax, Benefits, Office Expenses, Employee Expense, Cell Phone Services, Internet Services, Memberships and Subscriptions, Conferences and Travel, Portion of Rent related to Program Services, Postage, Professional Services related to website design and maintenance, Audit Services, Social Media Influencers, Sponsorships for other organizations events, and Promotional Items.
$456,383 spent67% of program spending
The 4 programs described on its FY2025 Form 990, listed largest first by expense. Program spending in total: $679,605.
The organization over time
Each line starts at 100 in 2020, so what you read is the shape rather than the size: 150 means half as much again as 2020, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $511k to $766k (+50%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2020 10% · 2021 0% · 2022 4% · 2023 2% · 2024 2% · 2025 1%. Grants only. Government contracts and fees sit inside program revenue.
1% of ROSEVILLE VISITORS ASSOCIATION’s revenue is contributions — more earned-revenue than three-quarters of its peers (62% for the typical peer).
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 6 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Elisabeth Nowak
CEO
Board chair
Daniel Owens
Board Chair
As listed on its FY2025 Form 990.
The chief executive listed changed between the FY2024 and FY2025 filings.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
From the IRS filings of ROSEVILLE VISITORS ASSOCIATION’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
100% of ROSEVILLE VISITORS ASSOCIATION's grant income comes from Minnesota funders.
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Against its field
ROSEVILLE VISITORS ASSOCIATION has grown faster than half of the 7,175 community improvement nonprofits its size.
this organization peer median middle 50% of peers· 7,175 community improvement nonprofits $100k–$1M, FY2025
Organizations like ROSEVILLE VISITORS ASSOCIATION
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Minnesota
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Where the money goes
73% of spending goes to programs.
Governance
Footprint & structure
Files a return copy in 1 state
Screen this organization
A dated, signed PDF of the compliance screen for ROSEVILLE VISITORS ASSOCIATION: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds ROSEVILLE VISITORS ASSOCIATION?
- ROSEVILLE VISITORS ASSOCIATION (Minnesota) receives grants from 1 organization whose IRS filings report $1,780 to it, the largest being GRANITE FOUNDATION AGENCY (PLG) ($1,780). 0 of them have funded it in more than one year.
- How many funders does ROSEVILLE VISITORS ASSOCIATION have?
- IRS filings report 1 organization giving $1,780 in grants to ROSEVILLE VISITORS ASSOCIATION.
- Who is the largest funder of ROSEVILLE VISITORS ASSOCIATION?
- GRANITE FOUNDATION AGENCY (PLG) is the largest funder on record, with $1,780 in grants. The full list of funders is on this page.
- How can an organization like ROSEVILLE VISITORS ASSOCIATION find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Minnesota. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2020–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing