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New York · Nonprofit

Pay It Forward 911

Pay It Forward 911 (New York) receives grants from 1 organization whose IRS filings report $51,720 to it, the largest being AMERICAN ONLINE GIVING FOUNDATION INC ($51,720). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$81k
Funders on record
1
Grants received
$52k
Net assets
$21k
1/1 repeat funders
01What it does

What Pay It Forward 911 does

Mission

To honor the lives lost on September 11 2001 by promoting kindness service and civic engagement through community-based acts of goodwill and educational initiatives.

As stated on its FY2025 Form 990-EZ.

Programs

  1. Social media outreach to encourage people to be kind to one another: Pay It Forward 9 11 conducted a nationwide social media campaign promoting kindness as a way to honor the lives lost on September 11. In 2024 content across social media platforms reached thousands of users encouraging them to participate in daily acts of kindness. The campaign was most active during the 11 Days of Kindness initiative leading up to September 11 fostering community engagement and national visibility.

    $3,753 spent
    14% of program spending
  2. Public relations outreach to encourage people to be kind to one another: The organization implemented a public relations campaign to amplify its message through earned media coverage and strategic communications. In 2024 Pay It Forward 9 11 secured multiple media placements including national and regional news segments interviews and digital features. These efforts increased awareness of the organizations mission and encouraged broad participation in kindness activities particularly around the anniversary of September 11.

    $15,678 spent
    59% of program spending
  3. Local events exhibiting and encouraging acts of kindness: Pay It Forward 9 11 organized and participated in several local events in 2024 including community fairs school programs service days and virtual gatherings. These events engaged over thousands of participants nationwide promoting acts of kindness and civic engagement. Programs included collaborations with schools veterans groups and first responders with an emphasis on inclusive intergenerational participation. Events supported the annual 11 Days of Kindness initiative and reinforced the organizations mission of healing through positive action.

    $7,350 spent
    27% of program spending

The 3 programs described on its FY2025 Form 990-EZ. Program spending in total: $26,781.

02The organization over time

The organization over time

Each line starts at 100 in 2023, so what you read is the shape rather than the size: 150 means half as much again as 2023, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20232023 Revenue 100 ($69k) Expenses 100 ($70k) Net assets 100 ($10k)2024 Revenue 95 ($65k) Expenses 73 ($51k) Net assets 247 ($24k)2025 Revenue 118 ($81k) Expenses 120 ($84k) Net assets 218 ($21k)
202320242025
Revenue (118)Expenses (120)Net assets (218)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2023 to 2024, from $10k to $24k (+147%).

$10k
$24k
$21k
202320242025
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2023
2024
2025
ContributionsProgram revenueInvestmentOther

100% of Pay It Forward 911’s revenue is contributions — more reliant on donations than three-quarters of its peers (95% for the typical peer).

This organization
Typical peer · 8,549 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 3 reported years ran a deficit.

−$1k
’23
$14k
’24
−$3k
’25
03Who funds it

Who funds it, year by year

Grant support over time, funder by funder — shade shows the grant size each year.

Funder
'24*
'25*
'26*
total
funders
1
1
1

1 of 1 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of Pay It Forward 911’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

100% of Pay It Forward 911's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Too little is directly attributable to place on a map.

Funder states come from each funder’s own filing. $52k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

Pay It Forward 911 has grown faster than three-quarters of the 4,748 philanthropy nonprofits its size.

Operating margin−3% · below the median
Revenue growth (annualized)9% · top quartile

this organization peer median middle 50% of peers· 4,748 philanthropy nonprofits under $100k, FY2025

Organizations like Pay It Forward 911

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In New York

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Public support

100%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Screen this organization

A dated, signed PDF of the compliance screen for Pay It Forward 911: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds Pay It Forward 911?
Pay It Forward 911 (New York) receives grants from 1 organization whose IRS filings report $51,720 to it, the largest being AMERICAN ONLINE GIVING FOUNDATION INC ($51,720). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does Pay It Forward 911 have?
IRS filings report 1 organization giving $51,720 in grants to Pay It Forward 911, 1 of which have funded it in more than one year.
Who is the largest funder of Pay It Forward 911?
AMERICAN ONLINE GIVING FOUNDATION INC is the largest funder on record, with $51,720 in grants. The full list of funders is on this page.
How can an organization like Pay It Forward 911 find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in New York. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Pay It Forward 911 →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2023–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing