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Wisconsin · Nonprofit

PARENT CHOICE INC

PARENT CHOICE INC (Wisconsin) receives grants from 4 organizations whose IRS filings report $3,844,676 to it, the largest being THE ROBERT D AND PATRICIA E KERN FAMILY FOUNDATION INC ($1,907,676). 3 of them have funded it in more than one year.

Revenue FY2024
$331k
Funders on record
4
Grants received
$3.8M
Net assets
$1.6M
3/4 repeat fundersgrants exceed reported revenue in one year
01What it does

What Parent Choice Inc does

Mission

Parent choice, inc. Exists to support school choice wisconsin, inc. And other exempt organizations that seek to expand and maintain quality educational options available to families to choose from when creating the best educational environment for their children.

As stated on its FY2024 Form 990.

Programs

  1. Parent choice, inc. Supported outreach to the hispanic community, with the goal of educating parents about school choice options in wisconsin.

    $97,707 spent
    20% of program spending
  2. Parent choice, inc. Supported school choice wisconsin in its effort to empower parents by providing high quality options in education.

    $400,000 spentof which $400,000 as grants
    80% of program spending

The 2 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $497,707.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($875k) Expenses 100 ($381k) Net assets 100 ($494k)2018 Revenue 135 ($1.2M) Expenses 274 ($1.0M) Net assets 127 ($626k)2019 Revenue 69 ($604k) Expenses 184 ($701k) Net assets 107 ($530k)2020 Revenue 124 ($1.1M) Expenses 276 ($1.1M) Net assets 114 ($562k)2021 Revenue 81 ($713k) Expenses 89 ($340k) Net assets 189 ($935k)2022 Revenue 75 ($659k) Expenses 100 ($383k) Net assets 245 ($1.2M)2023 Revenue 130 ($1.1M) Expenses 158 ($603k) Net assets 355 ($1.8M)2024 Revenue 38 ($331k) Expenses 134 ($511k) Net assets 323 ($1.6M)
'17'18'19'20'21'22'23'24
Revenue (38)Expenses (134)Net assets (323)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2022 to 2023, from $1.2M to $1.8M (+44%).

$498k
$641k
$558k
$595k
$947k
$1.2M
$1.8M
$1.6M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

91% of PARENT CHOICE INC’s revenue is contributions — more donation-reliant than the typical peer (57% for the typical peer).

This organization
Typical peer · 24,946 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 2 of the last 8 reported years ran a deficit.

$494k
’17
$132k
’18
−$96k
’19
$32k
’20
$373k
’21
$276k
’22
$531k
’23
−$180k
’24
32
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Board chair

Brenda White

Chair

As listed on its FY2024 Form 990.

'17'18'19'20'21'22'23'24
Listed8877109911
Joined·+0+0+1+5+2+0+5
No longer listed·0112303
03Who funds it

Who funds it, year by year

2019 → 2023: the base broadened from 1 funder to 2 funders, grant income rose $50k → $835k.

From the IRS filings of PARENT CHOICE INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

PARENT CHOICE INC leans on a few funders — its largest provides 50% of grant income and the top three 95%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

50%
largest funder
95%
top three
~3
effective funders

Largest funder’s share by year: 2019 100% · 2020 39% · 2021 68% · 2022 50% · 2023 57% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

85% of PARENT CHOICE INC's grant income comes from Wisconsin funders.

WI
CA
AR

In-state vs out-of-state, by year

’19
’20
’21
’22
’23
Wisconsin out of state home

Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

PARENT CHOICE INC holds deeper cash reserves than three-quarters of the 22,812 education nonprofits its size.

Operating margin−54% · bottom quartile
Months of reserve32.4mo · top quartile
Revenue growth (annualized)−13% · bottom quartile

this organization peer median middle 50% of peers· 22,812 education nonprofits $100k–$1M, FY2024

Organizations like PARENT CHOICE INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Wisconsin

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

97% of spending goes to programs.

Program 97%Management 2%Fundraising 0%

Governance

9
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Footprint & structure

Files a return copy in 1 state

WI

Part of a family of 1 related entity

  • School Choice Wisconsin Inc · exempt

Screen this organization

A dated, signed PDF of the compliance screen for PARENT CHOICE INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds PARENT CHOICE INC?
PARENT CHOICE INC (Wisconsin) receives grants from 4 organizations whose IRS filings report $3,844,676 to it, the largest being THE ROBERT D AND PATRICIA E KERN FAMILY FOUNDATION INC ($1,907,676). 3 of them have funded it in more than one year.
How many funders does PARENT CHOICE INC have?
IRS filings report 4 organizations giving $3,844,676 in grants to PARENT CHOICE INC, 3 of which have funded it in more than one year.
Who is the largest funder of PARENT CHOICE INC?
THE ROBERT D AND PATRICIA E KERN FAMILY FOUNDATION INC is the largest funder on record, with $1,907,676 in grants. The full list of funders is on this page.
How can an organization like PARENT CHOICE INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Wisconsin. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 4 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing