Illinois · Nonprofit
NATIONAL SPORTING GOODS ASSOCIATION
NATIONAL SPORTING GOODS ASSOCIATION (Illinois) receives grants from 1 organization whose IRS filings report $5,540 to it, the largest being WHITETAILS UNLIMITED INC ($5,540). 0 of them have funded it in more than one year.
- Revenue FY2025
- $2.6M
- Funders on record
- 1
- Grants received
- $6k
- Net assets
- $35M
What National Sporting Goods Association does
Mission
Nsga supports its members' efforts to grow their business and advocates on their behalf by offering the following: 1) resources for recruiting, training, and development; 2) valuable publications & communications; 3) education and networking; 4) research & insight; 5) advocacy for our retailer and team dealer members; 6) promotion of participation in sports; and 7) leading edge services.
As stated on its FY2025 Form 990.
Programs
The nsga now magazine is published six times a year and has approximately 2,000 subscribers, members and nonmembers. Members can access digital copies by logging into the nsga website. Annual issue highlights include information on the nsga leadership conference and sporting goods industry hall of fame. Regular topics include association and member news, research insights, advocacy, retail and sales best practices, and updates on rule changes and industry-related news. Nsga now also includes feature stories on the hottest topics impacting the industry and its members and a spotlight in each issue of a member and their business.nsga also provides all of this information through the nsga scoreboard, an electronic weekly newsletter, which goes to members and prospects. The nsga scoreboard provides content in a timely fashion. There is some members-only content. The nsga scoreboard has news items on industry news and trends, rule changes that impact our members' business and information on business operations. Nsga also has a monthly newsletter for its hockey dealers association division, the hockey voice, and a monthly newsletter for the national ski and snowboard retailers…
The annual nsga leadership conference is the premier event in the sporting goods industry, providing a unique platform for top executives, decision-makers, and industry leaders to connect, collaborate, and gain valuable insights. Since its inception in 1965, the conference has served as a vital forum for retailers and team dealers to share challenges, explore solutions, and exchange innovative ideas. Over the years, it has expanded significantly, now welcoming a diverse array of professionals, including manufacturers, b2b organizations, and leading corporate experts from around the world.each year, attendees have the opportunity to engage in thought-provoking discussions, hear from influential speakers, and participate in sessions that address key industry trends, emerging technologies, and evolving consumer behaviors. The conference fosters an environment of learning and strategic growth, enabling businesses to navigate challenges, seize new opportunities, and stay ahead in a competitive marketplace.beyond its educational value, the annual leadership conference serves as a key gathering for professionals across the sporting goods industry, facilitating discussions on…
Nsga's research provides a variety of products for the sporting goods industry and beyond. Annually, nsga offers studies exploring participation in over 50 sports and recreational activities highlighting frequency of play, cross participation and demographic information. In addition, nsga offers historical reports of the participation study for trending and analysis dating back to the 1980s. Nsga also prepares custom research studies for the benefit of its members and the industry which have included brand ratings reports, shopper insight studies, compensation and benefit analysis, industry relationship surveys, and retail audit reports.
The 3 programs described on its FY2024 Form 990, listed largest first by expense.
The organization over time
Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended.
Balance sheet
Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2021 to 2022, from $39M to $32M (−18%).
How it's funded, over time
Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.
Government-grant reliance: 2021 8% · 2023 13%. Grants only. Government contracts and fees sit inside program revenue.
Surplus & reserves
Operating surplus or deficit each year, and months of liquidity in hand. 8 of the last 9 reported years ran a deficit.
reserve
Leadership and staff
The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.
Chief executive
Matt Carlson
President & CEO
Board chair
Gordon Geiger
Chair
As listed on its FY2025 Form 990.
Who funds it, year by year
Grant support over time, funder by funder — shade shows the grant size each year.
From the IRS filings of NATIONAL SPORTING GOODS ASSOCIATION’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Where its funders are
NATIONAL SPORTING GOODS ASSOCIATION draws 100% of its grant income from funders outside Illinois, across 1 state in all.
Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.
Government funding NATIONAL SPORTING GOODS ASSOCIATION receives
Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $295 on record.
- FEDERAL$295
Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.
Organizations like NATIONAL SPORTING GOODS ASSOCIATION
Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.
In Illinois
Nationally
Read directly from this organization’s own Form 990, as neutral context.
Governance
Footprint & structure
Part of a family of 1 related entity
- Association & Show Management Inc · corp_trust
Screen this organization
A dated, signed PDF of the compliance screen for NATIONAL SPORTING GOODS ASSOCIATION: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.
Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf
Questions and answers
- Who funds NATIONAL SPORTING GOODS ASSOCIATION?
- NATIONAL SPORTING GOODS ASSOCIATION (Illinois) receives grants from 1 organization whose IRS filings report $5,540 to it, the largest being WHITETAILS UNLIMITED INC ($5,540). 0 of them have funded it in more than one year.
- How many funders does NATIONAL SPORTING GOODS ASSOCIATION have?
- IRS filings report 1 organization giving $5,540 in grants to NATIONAL SPORTING GOODS ASSOCIATION.
- Who is the largest funder of NATIONAL SPORTING GOODS ASSOCIATION?
- WHITETAILS UNLIMITED INC is the largest funder on record, with $5,540 in grants. The full list of funders is on this page.
- How can an organization like NATIONAL SPORTING GOODS ASSOCIATION find more funders?
- Start with the funders already giving here, then look at the foundations that back similar organizations in Illinois. The funding by cause and by state pages list the largest funders for a given area and how to approach them.
Play a game about who funds National Sporting Goods Association →
These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing