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Tennessee · Nonprofit

NASHVILLE CONVENTION & VISITORS BUREAU

NASHVILLE CONVENTION & VISITORS BUREAU (Tennessee) receives grants from 2 organizations whose IRS filings report $75,000 to it, the largest being DELTA DENTAL OF TENNESSEE INC ($50,000). 0 of them have funded it in more than one year.

Revenue FY2024
$49M
Funders on record
2
Grants received
$75k
Net assets
$8.5M
0/2 repeat funderspeak grant-dependency 0%
01What it does

What Nashville Convention & Visitors Bureau does

Mission

The mission of the NCVB is to maximize the economic contribution of the hospitality industry to the total community by developing and marketing Nashville as a premier domestic and international destination for visitors. This is the second largest industry in Nashville, employing over 100,000 people and bringing over $11 billion into the local economy each year.

As stated on its FY2024 Form 990.

Programs

  1. Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves.

  2. Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts with groups representing over 2 million future room nights from these meetings.

  3. In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city. The New Year's Eve event was broadcast nationally on the CBS television network.

  4. To facilitate visitors making their travel arrangements when coming to Nashville, the NCVB operates a state-of-the-art website, 2 remote physical Visitor Centers, and a fully staffed call center to answer visitor inquiries, make suggestions about what to do while visitors are in the city, and make hotel and attraction reservations for the visitors over the phone, or through our website.

The 4 programs described on its FY2024 Form 990, listed largest first by expense. Program spending in total: $0.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($29M) Expenses 100 ($28M) Net assets 100 ($3.7M)2018 Revenue 115 ($33M) Expenses 114 ($32M) Net assets 118 ($4.4M)2019 Revenue 133 ($38M) Expenses 135 ($38M) Net assets 119 ($4.4M)2020 Revenue 90 ($26M) Expenses 96 ($27M) Net assets 85 ($3.2M)2021 Revenue 75 ($22M) Expenses 66 ($19M) Net assets 160 ($5.9M)2022 Revenue 113 ($33M) Expenses 114 ($32M) Net assets 165 ($6.1M)2023 Revenue 152 ($44M) Expenses 152 ($43M) Net assets 181 ($6.7M)2024 Revenue 170 ($49M) Expenses 167 ($48M) Net assets 229 ($8.5M)
'17'18'19'20'21'22'23'24
Revenue (170)Expenses (167)Net assets (229)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $8.5M to $16M (+85%).

$12M
$12M
$15M
$8.5M
$16M
$16M
$23M
$27M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2020 0% · 2021 41% · 2022 11% · 2023 11% · 2024 6%. Grants only. Government contracts and fees sit inside program revenue.

6% of NASHVILLE CONVENTION & VISITORS BUREAU’s revenue is contributions — about as donation-reliant as the typical peer (61% for the typical peer).

This organization
Typical peer · 696 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 8 reported years ran a deficit.

$419k
’17
$674k
’18
$18k
’19
−$1.2M
’20
$2.8M
’21
$170k
’22
$613k
’23
$1.8M
’24
2.1
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Chief executive

Deana Ivey

CEO

Board chair

Ken Levitan

Board Chair

As listed on its FY2024 Form 990.

The chief executive listed changed between the FY2023 and FY2024 filings.

'17'18'19'20'21'22'23'24
Listed3030323131283433
Joined·+6+6+5+8+1+9+4
No longer listed·6468435
03Who funds it

Who funds it, year by year

Grant support over time, funder by funder — shade shows the grant size each year.

Funder
'19
total
funders
2

From the IRS filings of NASHVILLE CONVENTION & VISITORS BUREAU’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

NASHVILLE CONVENTION & VISITORS BUREAU leans on a few funders — its largest provides 67% of grant income and the top three 100%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund NASHVILLE CONVENTION & VISITORS BUREAU.

67%
largest funder
100%
top three
~2
effective funders

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

100% of NASHVILLE CONVENTION & VISITORS BUREAU's grant income comes from Tennessee funders.

TN

Funder states come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

NASHVILLE CONVENTION & VISITORS BUREAU runs a healthier operating margin than half of the 659 community improvement nonprofits its size.

Operating margin4% · above the median
Months of reserve2.1mo · below the median
Revenue growth (annualized)8% · below the median

this organization peer median middle 50% of peers· 659 community improvement nonprofits $10M–$100M, FY2024

Government funding NASHVILLE CONVENTION & VISITORS BUREAU receives

Grants and contracts to this organization from federal (USASpending) and state checkbooks, reconciled to its EIN. $2.0M on record.

Federal$2.0M
grants $2.0Mcontracts $0
Top agencies
  • Department of Commerce$2.0M

Federal grants vs contracts are distinguished; state line items keep their reported category. Matched by name + geography (the BMF), so coverage is partial and precision-first.

Organizations like NASHVILLE CONVENTION & VISITORS BUREAU

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Tennessee

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Governance

22
board members
95%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Footprint & structure

Part of a family of 2 related entities

  • Music City Inc · exempt
  • Nashville Live Productions LLC · partnership

Screen this organization

A dated, signed PDF of the compliance screen for NASHVILLE CONVENTION & VISITORS BUREAU: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds NASHVILLE CONVENTION & VISITORS BUREAU?
NASHVILLE CONVENTION & VISITORS BUREAU (Tennessee) receives grants from 2 organizations whose IRS filings report $75,000 to it, the largest being DELTA DENTAL OF TENNESSEE INC ($50,000). 0 of them have funded it in more than one year.
How many funders does NASHVILLE CONVENTION & VISITORS BUREAU have?
IRS filings report 2 organizations giving $75,000 in grants to NASHVILLE CONVENTION & VISITORS BUREAU.
Who is the largest funder of NASHVILLE CONVENTION & VISITORS BUREAU?
DELTA DENTAL OF TENNESSEE INC is the largest funder on record, with $50,000 in grants. The full list of funders is on this page.
How can an organization like NASHVILLE CONVENTION & VISITORS BUREAU find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Tennessee. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 2 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing