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Tennessee · Nonprofit

MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS

MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS (Tennessee) receives grants from 1 organization whose IRS filings report $1,090,827 to it, the largest being COMMUNITY FOUNDATION OF GREATER MEMPHIS INC ($1,090,827). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.

Revenue FY2025
$161
Funders on record
1
Grants received
$1.1M
Net assets
$26k
1/1 repeat fundersgrants exceed reported revenue in one year
01What it does

What Memphis Tourism Education Foundation D/B/A Welcome to Memphis does

Mission

The Memphis Tourism Education Foundation D/B/A Welcome to Memphis' mission is to deliver authentic memphis hospitality through a trained and motivated workforce. The foundation supports tourism and hospitality professionals across the spectrum of the industry. Working directly with employers, supervisors, and guest contact staff, the foundation delivers professional development training, certification, recognition and resources. Through this effort, the foundation assists the memphis convention & visitors bureau in furthering the bureau's stated mission.

As stated on its FY2025 Form 990-EZ.

Programs

  1. Promoting a new standard of customer service and raising expectations of hospitality and tourism professionals by supporting them in their interactions with visitors across the memphis area.

    $0 spent
  2. Providing professional development training and certifications for people who interact with visitors - aka "first impression" professionals. These classes increase participants' customer service skills and destination knowledge.

    $0 spent
  3. Recognizing professional excellence by honoring guest-contact employees who have gone above and beyond at the foundation's annual pick awards event. Great service is recognized weekly on social media outlets as well.

    $0 spent

The 3 programs described on its FY2024 Form 990-EZ. Program spending in total: $0.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($11k) Expenses 0 ($0) Net assets 100 ($26k)2018 Revenue 69 ($8k) Expenses 100 ($8k) Net assets 100 ($27k)2019 Revenue 29 ($3k) Expenses 59 ($5k) Net assets 96 ($25k)2020 Revenue 1906 ($214k) Expenses 1321 ($102k) Net assets 523 ($138k)2021 Revenue 7852 ($883k) Expenses 12946 ($995k) Net assets 102 ($27k)2022 Revenue 2 ($246) Expenses 5 ($360) Net assets 101 ($27k)2023 Revenue 0 ($0) Expenses 5 ($360) Net assets 100 ($26k)2024 Revenue 4 ($500) Expenses 5 ($376) Net assets 100 ($26k)2025 Revenue 1 ($161) Expenses 5 ($385) Net assets 99 ($26k)
'17'18'19'20'21'22'23'24'25
Revenue (1)Expenses (5)Net assets (99)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2019 to 2020, from $25k to $138k (+446%).

$26k
$27k
$25k
$138k
$27k
$27k
$28k
$28k
$28k
'17'18'19'20'21'22'23'24'25
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2024
2025
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2021 68%. Grants only. Government contracts and fees sit inside program revenue.

0% of MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS’s revenue is contributions — more earned-revenue than three-quarters of its peers (77% for the typical peer).

This organization
Typical peer · 10,230 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 5 of the last 9 reported years ran a deficit.

$11k
’17
$113
’18
−$1k
’19
$113k
’20
−$111k
’21
−$114
’22
−$360
’23
$124
’24
−$224
’25
0.3
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

Board chair

Deni Reily

Chairman

As listed on its FY2024 Form 990-EZ.

20202021
Listed1111
Joined·+0
No longer listed·0
03Who funds it

Who funds it, year by year

2020 → 2021: the base held at 1 funder, grant income rose $103k → $988k.

Funder
'20
'21
total
funders
1
1

1 of 1 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 100% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

100% of MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS's grant income arrives through donor-advised or pass-through sponsors, whose addresses record where the money is held rather than where the donor is. Too little is directly attributable to place on a map.

Funder states come from each funder’s own filing. $1.1M arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS's revenue fell 99% between 2017 and 2025.

Operating margin−139% · bottom quartile
Revenue growth (annualized)−41% · bottom quartile

this organization peer median middle 50% of peers· 6,328 community improvement nonprofits under $100k, FY2025

Organizations like MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Tennessee

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Footprint & structure

Files a return copy in 1 state

TN

Screen this organization

A dated, signed PDF of the compliance screen for MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS?
MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS (Tennessee) receives grants from 1 organization whose IRS filings report $1,090,827 to it, the largest being COMMUNITY FOUNDATION OF GREATER MEMPHIS INC ($1,090,827). 1 of them have funded it in more than one year, and 100% of the money arrives through donor-advised or pass-through sponsors rather than from an institution directly.
How many funders does MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS have?
IRS filings report 1 organization giving $1,090,827 in grants to MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS, 1 of which have funded it in more than one year.
Who is the largest funder of MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS?
COMMUNITY FOUNDATION OF GREATER MEMPHIS INC is the largest funder on record, with $1,090,827 in grants. The full list of funders is on this page.
How can an organization like MEMPHIS TOURISM EDUCATION FOUNDATION D/B/A WELCOME TO MEMPHIS find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Tennessee. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

Play a game about who funds Memphis Tourism Education Foundation D/B/A Welcome to Memphis →

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2025 (financials across 2017–2025), and the filings of 1 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing