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Iowa · Nonprofit
HEARTLAND SENIOR SERVICES (Iowa) is funded by 6 grantmakers whose IRS filings report $1,739,520 in grants to it, the largest being UNITED WAY OF STORY COUNTY INC ($531,965). 4 of them have funded it in more than one year.
Against its field
HEARTLAND SENIOR SERVICES's funding has concentrated — grant income rose while the number of funders held roughly flat.
this organization peer median middle 50% of peers· 1,593 human services nonprofits $1M–$10M, FY2025
Revenue, expenses and net assets — each indexed to 100 at its first filing year, so you read the trajectory, not the magnitude. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.
The funding model — what share of revenue comes from contributions, programs, investments and other sources — and whether it's shifting.
Government-grant reliance: 2025 37%. Grants only — government contracts and fees sit inside program revenue.
55% of HEARTLAND SENIOR SERVICES’s revenue is contributions — about as donation-reliant as the typical peer (81% for the typical peer).
Operating surplus or deficit each year, and months of liquidity in hand. 1 of the last 8 reported years ran a deficit.
Grant income rose $28k → $77k on a roughly flat funder count — a concentrated base.
3 of 6 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 41% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.
From the IRS filings of HEARTLAND SENIOR SERVICES’s funders (the co-funder graph). Association, not causation.
HEARTLAND SENIOR SERVICES leans on a few funders — its largest provides 31% of grant income and the top three 84%; half comes from just 2 funders.
the vertical line marks half of all grant income — 2 funders to its left
Largest funder’s share by year: 2017 98% · 2018 69% · 2019 67% · 2020 66% · 2021 57% · 2022 56% · 2023 32% · 2024 100% — broadly stable.
“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration.
HEARTLAND SENIOR SERVICES is locally rooted: 84% of its grant income comes from Iowa funders.
In-state vs out-of-state, by year
Grantmakers that don’t fund you yet, surfaced two ways: they back organizations that share your funders, or their grantees resemble your mission. The ones both signals agree on come first. Your 6 funders put you under-funded among the 112 organizations that share them.
From the co-funder graph (funders backing at least two comparable organizations, shrunk for grantee count, donor-advised and mega-funds excluded) and the universe embeddings. A research starting point; overlap is association, not a guarantee of fit.
Nonprofits whose mission and program text most resemble this one, by semantic similarity over the universe of US filings — the closest peers, and often the clearest route to shared or prospective funders.
Read directly from this organization’s own Form 990, as neutral context.
87% of spending goes to programs.
68%
Share of support from the public (Schedule A) — the basis for its public-charity status.
Every figure is read directly from IRS Form 990 / 990-PF e-file XML — this organization’s own return for FY2025 (financials across 2018–2025), and the filings of 6funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. view filing