Georgetown Business Improvement District Inc

Programs

1. Street services, streetscape and public health:program supported by general bid tax revenues provides daily trash removal from sidewalk and curb areas, leaf and snow removal, grafitti and sticker removal, brick repair, light pole painting, and tree boxmaintenance. Program is staffed by members of the clean team 7 days aweek. Program also includes seasonal night work performingmarketing, public relations, and events to promote georgetown as apowerwashing. The clean team covers over 26,500 linear feet ofsidewalk (approximately 5 miles). Streetscape services provideenhancement to the appearance of georgetown streets with flowerbaskets, and holiday decorations.

   $2,865,960 spent
   63% of program spending

2. Marketing, public relations, and events to promote georgetown as a place to do business, shop, dine, and enjoy recreation and entertainment venues. The marketing department puts out weeklye-newsletters, operates social media channels, organizes mediacoverage, and produces four signature events and multiple small eventsthroughout the year. The program is led by the vice presidentoverseeing the pr and communications director and events coordinator.publications and projects are also assisted by consultants and volunteers.

   $823,480 spent
   18% of program spending

3. Destination, economic development, and placemaking: other program areas include economic development which focuses on collecting and analyzing economic data on the georgetown economy and reporting it to business and government decision makers so they can make better-informed investment decisions in georgetown. The program also seeks creative ways to stimulate greater economic activity indifferent sectors, and sub areas within the neighborhood. The program produces an annual state of georgetown report; convenes brokers and property owners to collaborate on projects; and oversees special economic development projects on behalf of the neighborhood recruiting specific types of retailers to places in the neighborhood where they are both needed and will do well. This program also supports, and is supported by, the marketing and communications staff.destination management is a program designed to enhance the visitor experience to the georgetown commercial district. The program focuses on coordinating organizations that welcome visitors, improved information and interpretation,signage, planning a visitor center, and developing a program to revitalize the c&o canal. The public health…

   $641,463 spent
   14% of program spending

4. Transportation: the transportation program focuses on improving all aspects of the transportation systems serving georgetown. It seeks to reduce vehicle congestion; increase use of transit, bicycles,pedestrian access, and car sharing; improve pedestrian safety; and better communicate all transportation options to, from, and around georgetown. The program is staffed by a full time transportationdirector and supported by collaboration from other program leaders including the marketing and communications, and operations staff. The agenda for the program is contained in the georgetown 2028 plan andincludes organizing support for large scale infrastructure projects such as a metro station and an aerial gondola lift; working with ddot to make street management improvements; and planning and implementation of demonstration projects.

   $209,316 spent
   5% of program spending

The 4 programs described on its FY2023 Form 990, listed largest first by expense. Program spending in total: $4,540,219.