DOWNTOWN RALEIGH ALLIANCE INC

Programs

1. The downtown raleigh community engagement, safety, and social services outreach program fosters a welcoming and safe environment in downtown through the efforts of safety ambassadors who patrol the public realm within the municipal services district seven days a week. The safety ambassadors also provide a strong, uniformed presence, enhancing the sense of safety with their patrols of the municipally-owned parking decks and lots. Clad in highly visible blue uniforms and equipped with hand-held radios, the safety ambassadors serve as supplementary "eyes and ears" for the downtown division of the raleigh police department.in addition, the ambassador team continues to increase interactions with the community by providing ongoing informational and safety presentations for businesses and stakeholder groups, preparing new employees moving into downtown raleigh, and holding monthly meetings with the raleigh police district captain to strategize ways to lower crime. This proactive approach helps build trust and collaboration within the community.the downtown ambassadors provide the following services:business check-inshot spot checkssafe walkshospitality assistance (including dining…

2. The primary goals of the storefront development program are to contribute to downtown raleigh's economic success by attracting new businesses to vacant storefronts, providing market data to attract new investment and employers, and offering new opportunities and resources to a diverse set of businesses and entrepreneurs. Dra monitors pedestrian counters in downtown to measure foot traffic, helping to attract tenants and aid land use decisions. Dra continued its upfit grant with the goal of creating an incentive to attract new retail or aid in the expansion of existing retail in downtown raleigh. In partnership with the city of raleigh, our economic development staff actively works with retail brokers and landlords to fill storefront spaces in downtown which adds new jobs and expands tax revenues. Dra continued its partnership with wake tech to provide pop-up space for minority- and women-owned retail businesses. The economic data and analysis tracked each year is translated into dra's state of downtown report. The report includes market trends, population data and projections, data on downtown development, and overviews of everything downtown. The report complements our state of…

3. The balanced activations program serves as the face of the organization to the community. Live after 5 is a summer concert series that takes place on the last wednesdays of the month from may to august. This music series also brings foot traffic to downtown restaurants mid-week and encourages downtown office workers to stay after work for a fun evening.other activations around downtown, such as the feminist first friday, illuminate art walk events, and jazz in the square, also drew heightened attention and interest from the community.

4. The beautification and connectivity program provides public art and beautification projects such as murals, along with initiatives to improve accessibility and connectivity in downtown, related to bicycle, pedestrian, and parking infrastructure. The primary goal of the advocacy & sustainability program is to bring together stakeholders and members that support dra's municipal services district to collaborate for the benefit of the city. Dra brings these groups together through town hall meetings, large corporate events, and by providing strategic resources to encourage growth in downtown raleigh.

The 4 programs described on its FY2024 Form 990, listed largest first by expense.