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Minnesota · Nonprofit

ASSOCIATION FOR CONSUMER RESEARCH INC

ASSOCIATION FOR CONSUMER RESEARCH INC (Minnesota) receives grants from 3 organizations whose IRS filings report $415,516 to it, the largest being SHETH GLOBAL FOUNDATION INC ($229,145). 2 of them have funded it in more than one year.

Revenue FY2024
$1.5M
Funders on record
3
Grants received
$416k
Net assets
$1.6M
2/3 repeat funderspeak grant-dependency 33%
01What it does

What Association for Consumer Research Inc does

Mission

To advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of acr is to facilitate the growth and advancement of the field of consumer research.

As stated on its FY2024 Form 990.

Program

  1. Acr hosts an annual acr conference for its members and co-sponsors an international conference that rotates between europe, asia-pacific, and latin america regions. Acr also publishes advances in consumer research, which highlights the cutting-edge research presented at these conferences. Starting in 2008, acr established a small grant program that supports research efforts consistent with the goals of the organization. Acr administers the dissertation awards that are funded by the sheth foundation. The acr publishes the journal of the association for consumer research, a quarterly peer-reviewed journal providing thematic explorations of consumer behavior topics.

    $1,186,095 spentof which $50,330 as grants$1,255,741 earned by the program
    100% of program spending

The program described on its FY2024 Form 990. Program spending in total: $1,186,095.

02The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 ($1.2M) Expenses 100 ($1.2M) Net assets 100 ($1.2M)2018 Revenue 89 ($1.1M) Expenses 87 ($1.0M) Net assets 91 ($1.1M)2019 Revenue 92 ($1.1M) Expenses 103 ($1.2M) Net assets 91 ($1.1M)2020 Revenue 23 ($270k) Expenses 31 ($377k) Net assets 91 ($1.1M)2021 Revenue 47 ($565k) Expenses 29 ($352k) Net assets 112 ($1.4M)2022 Revenue 75 ($897k) Expenses 84 ($1.0M) Net assets 94 ($1.1M)2023 Revenue 110 ($1.3M) Expenses 105 ($1.3M) Net assets 110 ($1.3M)2024 Revenue 124 ($1.5M) Expenses 110 ($1.3M) Net assets 131 ($1.6M)
'17'18'19'20'21'22'23'24
Revenue (124)Expenses (110)Net assets (131)Peer revenue range

Balance sheet

Total assets and total liabilities at each year end, in dollars. The largest one-year move in total assets was 2020 to 2021, from $1.3M to $1.6M (+24%).

$1.2M
$1.2M
$1.2M
$1.3M
$1.6M
$1.6M
$1.5M
$1.7M
'17'18'19'20'21'22'23'24
Total assetsTotal liabilities

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2023 4%. Grants only. Government contracts and fees sit inside program revenue.

9% of ASSOCIATION FOR CONSUMER RESEARCH INC’s revenue is contributions — more earned-revenue than three-quarters of its peers (88% for the typical peer).

This organization
Typical peer · 1,090 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 4 of the last 8 reported years ran a deficit.

−$8k
’17
$26k
’18
−$140k
’19
−$107k
’20
$214k
’21
−$110k
’22
$50k
’23
$158k
’24
2.4
months of
reserve

Leadership and staff

The officers, directors, trustees and key employees listed on each return. Joined and no longer listed compare each filing with the year before, matching people by surname and first initial; a year after a gap, or a roster under three people, has no comparison.

'17'18'19'20'21'22'23'24
Listed1110101013101110
Joined·+7+2+5+6+7+1+3
No longer listed·82531004
03Who funds it

Who funds it, year by year

2019 → 2023: the base broadened from 1 funder to 2 funders, grant income fell $57k → $42k.

Funder
'19
'20
'21
'22
'23
'24*
'25*
total
funders
1
1
2
2
2
1
1

1 of 3 of your funders are donor-advised or pass-through sponsors (tagged DAF) — 43% of grant dollars received. That money is really individual donors directing a sponsor; the institutions to cultivate are the non-DAF funders.

From the IRS filings of ASSOCIATION FOR CONSUMER RESEARCH INC’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

How concentrated its funding is

ASSOCIATION FOR CONSUMER RESEARCH INC leans on a few funders — its largest provides 55% of grant income and the top three 100%; half comes from just 1 funder.

the vertical line marks half of all grant income — 1 funder to its left

100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund ASSOCIATION FOR CONSUMER RESEARCH INC.

55%
largest funder
100%
top three
~2
effective funders

Largest funder’s share by year: 2019 100% · 2020 100% · 2021 92% · 2022 52% · 2023 81% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

Where its funders are

ASSOCIATION FOR CONSUMER RESEARCH INC draws 100% of its grant income from funders outside Minnesota, across 2 states in all.

IL
GA

In-state vs out-of-state, by year

’21
’22
’23
Minnesota out of state home

Funder states come from each funder’s own filing. $178k arriving through sponsors registered in 1 state is excluded from the map and the split above: a sponsor holds money on a donor’s behalf, so its registered address would place those dollars somewhere no donor need ever have been. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024–FY2026 are still being filed and are shown unshaded; they do not move any figure on this page.

04Its place in the field

Against its field

ASSOCIATION FOR CONSUMER RESEARCH INC runs a healthier operating margin than half of the 1,003 public benefit nonprofits its size.

Operating margin11% · above the median
Months of reserve2.4mo · below the median
Revenue growth (annualized)3% · bottom quartile

this organization peer median middle 50% of peers· 1,003 public benefit nonprofits $1M–$10M, FY2024

Organizations like ASSOCIATION FOR CONSUMER RESEARCH INC

Organizations whose mission and program text most resemble this one, by semantic similarity over every organization in the US filings — the closest peers, and often the clearest route to shared or prospective funders.

In Minnesota

Nationally

05Profile & governance

Read directly from this organization’s own Form 990, as neutral context.

Where the money goes

90% of spending goes to programs.

Program 90%Management 10%Fundraising 0%

Governance

9
board members
100%
independent
✓Conflict-of-interest policy✓Whistleblower policy✓Document retention✓Board reviewed the 990✓Audited financials

Public support

92%

Share of support from the public (Schedule A) — the basis for its public-charity status.

Footprint & structure

Files a return copy in 1 state

MN

Screen this organization

A dated, signed PDF of the compliance screen for ASSOCIATION FOR CONSUMER RESEARCH INC: IRS status (Business Master File, Publication 78, auto-revocation), the OFAC sanctions lists, the Internal Revenue Bulletin, and California registration, with the Rev. Proc. 2018-32 §8.01 reliance elements stated element by element. Generated from the current files at the moment you download it.

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Screens are triage, not determinations; a source that cannot be read reports not screened, never clear. Screen this nonprofit · How the screen works · on the API as GET /api/screening/{ein}?format=pdf

Questions and answers

Who funds ASSOCIATION FOR CONSUMER RESEARCH INC?
ASSOCIATION FOR CONSUMER RESEARCH INC (Minnesota) receives grants from 3 organizations whose IRS filings report $415,516 to it, the largest being SHETH GLOBAL FOUNDATION INC ($229,145). 2 of them have funded it in more than one year.
How many funders does ASSOCIATION FOR CONSUMER RESEARCH INC have?
IRS filings report 3 organizations giving $415,516 in grants to ASSOCIATION FOR CONSUMER RESEARCH INC, 2 of which have funded it in more than one year.
Who is the largest funder of ASSOCIATION FOR CONSUMER RESEARCH INC?
SHETH GLOBAL FOUNDATION INC is the largest funder on record, with $229,145 in grants. The full list of funders is on this page.
How can an organization like ASSOCIATION FOR CONSUMER RESEARCH INC find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Minnesota. The funding by cause and by state pages list the largest funders for a given area and how to approach them.

These figures are read directly from IRS Form 990 / 990-PF e-file XML: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 3 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported October 14, 2026. What this page cannot tell you · view filing