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· Public charity

Specialty Equipment Market Association & Performance Racing Inc

Sema's mission is to help our members' businesses succeed and prosper.

$243k
Granted FY2025still arriving
6
Grants FY2025still arriving
3
States reached
$110k
Largest
01What it funds
0197% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2025.

Public Benefit$20MEducation$1.5MYouth Development$668kEnvironment$530kEmployment$297kArts & Culture$215kHuman Services$17kOther$0
02FY2025 · 6 grants

Where the money goes

Grants by size, and the largest recipients.

By grant size · FY2025

  • Under $10k1 grant · $7k
  • $10k–50k4 grants · $126k
  • $50k–250k1 grant · $110k
$40,000
Median grant
3
States reached
$157M
Total assets
Largest grants
RecipientAmount
SEMA MEMORIAL SCHOLARSHIP FUND$109,859
Individual grant recipient$43,310
OFF-ROAD BUSINESS ASSOCIATION$40,000
AUTOMOTIVE AFTERMARKET CHARITABLE FOUNDATION$33,000
REAL DEAL REVOLUTION$10,000
AUTOMOTIVE HALL OF FAME INC$7,000
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Its human-services grants (FY24–25, $17k) land where the poverty rate runs at 13%, against an area that typically sits at 12%. 59% of those dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 12%CHILDHELP DC: $7k → 11%REAL DEAL REVOLUTION: $10k → 14%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

100%of every dollar goes to organizations it has funded before.
$23M · 9 repeat orgs$64k to everyone else

Grantees it renews have grown median revenue -13% since the first grant, against -30% for those funded once.

9 repeat relationships: 5 still active in FY2025, 4 since wound down; 1 grantees were first funded in FY2025 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

9
3

Total granted

$23M
$54k

Median revenue growth · since first grant

-13%
-30%

Still filing today

78%
67%

New vs renewed · share of each year

In FY2025, 96% of grant dollars renewed an existing relationship; $10k went to new ones.

50%100%’17’18’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21’22’23’24’25
EducationHuman ServicesPublic BenefitArts & CultureOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • SE
    SPECIALTY EQUIPMENT WARRANTY ALLIANCE
    7× · 2018–2024 · $20M · revenue -78% · 91% of their budget
  • SM
    SEMA MEMORIAL SCHOLARSHIP FUND
    6× · 2020–2025 · $1.4M · revenue +69% · 69% of their budget
  • HR
    HOT RODDERS OF TOMORROW FOUNDATION INC
    7× · 2018–2024 · $668k · revenue -41% · 93% of their budget

Funded once

  • AC
    AUTO CLUB SPEEDWAY
    one grant, 2017 · $25k
  • NV
    NHRA VISION
    one grant, 2017 · $22k · revenue -46%
  • CI
    CHILDHELP INC
    one grant, 2024 · $7k · revenue -30%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field

Closest unfunded matches

The nonprofits that most resemble its grantees but are not funded by it, scored along the direction from the rest of the field toward the portfolio. A resemblance in what they say they do, not a recommendation.

1
National Automobile Dealers Association

Represents and lobbies on behalf of franchised car and truck dealers before the US Congress and executive branch on legislative and regulatory matters. Also represents dealers in certain interactions with car and truck manufacturers. NADA…

—
2
Automotive Service Association

To advance professionalism and excellence in automotive service through education, representation, and member services.

—
3
Museum of American Speed
—
4
National Independent Automobile Dealers Association Inc

The mission of the national independent automobile dealers association, the only national not-for-profit organization representing the independent motor vehicle industry, is to promote, educate and advance the independent motor vehicle…

—
5
New Hampshire Automobile Dealers Association Inc

To be the voice of the motor vehicle industry by providing services, education and investment in new hampshire's economy.

—
6
Automobile Driving Museum

The automobile driving museum exists to preserve automotive history, interpret the hisotrical significance, educate guests and provide them with the opportunity to take a ride in one of the museum's historic collector vehicles.

Arts & Culture
7
West Coast Stock Car Hall of Fame
Arts & Culture
8
Auto Care Association

The auto care association protects and advances the interests of businesses providing aftermarket products and services for all classes of motor vehicles.

Community Improvement
9
Vintage Auto Racing Association

Vintage auto events for its members

—
10
California New Car Dealers Association Foundation
—
11
Alliance for Automotive Innovation Inc

To represent the common interests of its members and provide a forum to enable them to advance public policies that meet consumer and societal needs for cleaner, safer, and smarter personal transportation that helps transform the u.s.…

Community Improvement
12
Barber Vintage Motorsports Museum
Arts & Culture
How this is measured
The grantee most central to the portfolio’s shape is National Hot Rod Association; the most unlike its peers is The Learning Centers at Fairplex. Resemblance is measured on each organization’s own IRS 990 mission text; it reflects how work is described, not its quality or impact.
04the grantee network

10 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 10 of the 13 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

3
Load-bearing (≥25% of a budget)
3
Early backer (in before they grew)
10/10
Grantees still filing
3/10
Grew since first funded

Where the money sits, by cause and then by grantee

SPECIALTY EQUIPMENT WARRANTY ALLIANCE: $19,533,045 · Public BenefitSPECIALTY EQUIPMENT WARRANTY ALLIANCESEMA MEMORIAL SCHOLARSHIP FUND: $1,391,895 · EducationSEMA MEMOR…HOT RODDERS OF TOMORROW FOUNDATION INC: $668,100 · EducationHOT RODDER…OFF-ROAD BUSINESS ASSOCIATION: $530,000 · OtherAUTOMOTIVE AFTERMARKET CHARITABLE FOUNDATION INC: $297,200 · OtherNATIONAL HOT ROD ASSOCIATION: $110,000 · OtherIndividual grant recipient: $78,310 · OtherThe Learning Centers at Fairplex: $62,075 · Other+2 more: $47,000 · OtherAUTOMOTIVE HALL OF FAME INC: $58,400 · Arts & CultureREAL DEAL REVOLUTION: $10,000 · Human ServicesCHILDHELP INC: $7,000 · Human Services
Public Benefit$19,533,045Education$2,059,995Other$1,124,585Arts & Culture$58,400Human Services$17,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10Mgrantee revenue →↑ funder's share of their budgetSPECIALTY EQUIPMENT WARRANTY ALLIANCE: $19,533,045 over 7y, 91% of budgetSEMA MEMORIAL SCHOLARSHIP FUND: $1,391,895 over 6y, 69% of budgetHOT RODDERS OF TOMORROW FOUNDATION INC: $668,100 over 7y, 93% of budgetAUTOMOTIVE AFTERMARKET CHARITABLE FOUNDATION INC: $297,200 over 9y, 4.8% of budgetNATIONAL HOT ROD ASSOCIATION: $110,000 over 5y, 0.1% of budgetThe Learning Centers at Fairplex: $62,075 over 5y, 2.1% of budgetAUTOMOTIVE HALL OF FAME INC: $58,400 over 6y, 1.8% of budgetNHRA VISION: $22,000 over 1y, 1.1% of budgetCHILDHELP INC: $7,000 over 1y, 0.0% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

  • Who funds SPECIALTY EQUIPMENT WARRANTY ALLIANCE ↗
  • Who funds SEMA MEMORIAL SCHOLARSHIP FUND ↗
  • Who funds HOT RODDERS OF TOMORROW FOUNDATION INC ↗
  • Who funds AUTOMOTIVE AFTERMARKET CHARITABLE FOUNDATION INC ↗
  • Who funds NATIONAL HOT ROD ASSOCIATION ↗
  • Who funds The Learning Centers at Fairplex ↗
  • Who funds AUTOMOTIVE HALL OF FAME INC ↗
  • Who funds NHRA VISION ↗
  • Who funds REAL DEAL REVOLUTION ↗
  • Who funds CHILDHELP INC ↗

How much its grantees rely on government

Each dot is one organization Specialty Equipment Market Association & Performance Racing Inc funds: left to right is the share of its income from government, bottom to top the share from Specialty Equipment Market Association & Performance Racing Inc. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 00%6%25%56%100%funder's share of their income ↑0%1%3%4%5%share of the org’s income from government →
    no gov moneyreceives it· size = income
    0get no government money at all
    1report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    ⤢ axis zoomed · 0–5%
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 13 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

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