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Institute for Public Relations

IPR is dedicated to the science beneath the art of public relations.

$49k
Granted FY2021
1
Grants FY2021
1
States reached
$32k
Largest
01What it funds
01100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2017 to 2021.

Science & Tech$80kInternational$51kEmployment$32kCommunity Improvement$32kEducation$32kHealth$30k
02FY2021 · 1 grant

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 1 grants below total $31,947, the rows itemized in this filing. The $48,797 headline is the total grant expense on the return; the other $16,850 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.
$31,947
Median grant
1
States reached
$922k
Total assets
Largest grants
RecipientAmount
Duke University$31,947
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Dollar for dollar, its grants (FY17–21) land where the poverty rate runs at 15%, against an area that typically sits at 11%. 100% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 11%ARTHUR PAGE SOCIETY: $20k → 17%APCO WORLDWIDE: $38k → 14%PRIME RESEARCH: $7k → 14%Duke University: $32k → 11%ARTHUR PAGE SOCIETY: $6k → 17%APCO WORLDWIDE: $13k → 14%PRIME RESEARCH: $5k → 14%ARTHUR PAGE SOCIETY: $6k → 17%COUNCIL OF PUBLIC RELATIONS FIRMS: $20k → 17%COUNCIL OF PUBLIC RELATIONS FIRMS: $6k → 17%COUNCIL OF PUBLIC RELATIONS FIRMS: $6k → 17%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

50%of every dollar goes to organizations it has funded before.
$127k · 4 repeat orgs$130k to everyone else

4 repeat relationships: 0 still active in FY2021, 4 since wound down; 1 grantees were first funded in FY2021 (too recent to call).

How the two cohorts compare

Re-uppedFunded once

Organizations

4
2

Total granted

$127k
$98k

Still filing today

50%
0%

New vs renewed · share of each year

In FY2021, 0% of grant dollars renewed an existing relationship; $32k went to new ones.

50%100%’17’18’19’20’21
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’17’18’19’20’21
Community ImprovementEducationOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • AW
    APCO WORLDWIDE
    2× · 2018–2019 · $51k
  • TA
    THE ARTHUR PAGE SOCIETY
    3× · 2017–2019 · $32k · revenue +68%
  • CO
    COUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL)
    3× · 2017–2019 · $32k · revenue +17%

Funded once

  • UO
    UNIVERSITY OF FLORIDA
    one grant, 2017 · $68k
  • MC
    MORNING CONSULTING LLC
    one grant, 2020 · $30k
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field
04the grantee network

3 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 3 of the 7 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

0
Load-bearing (≥25% of a budget)
1
Early backer (in before they grew)
3/3
Grantees still filing
3/3
Grew since first funded

Where the money sits, by cause and then by grantee

UNIVERSITY OF FLORIDA: $67,784 · OtherUNIVERSITY OF FLORIDAAPCO WORLDWIDE: $51,000 · OtherAPCO WORLDWIDETHE ARTHUR PAGE SOCIETY: $31,971 · OtherTHE ARTHUR PAGE SOCIETYMORNING CONSULTING LLC: $30,000 · OtherMORNING CONSULTING LLCPRIME RESEARCH: $12,536 · OtherPRIME RESEARCHCOUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL): $31,971 · Community ImprovementCOUNCIL OF PUB…DUKE UNIVERSITY: $31,947 · EducationDUKE UNIVERSIT…
Other$193,291Community Improvement$31,971Education$31,947

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$10M$100Mgrantee revenue →↑ funder's share of their budgetTHE ARTHUR PAGE SOCIETY: $31,971 over 3y, 0.4% of budgetCOUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL): $31,971 over 3y, 1.2% of budgetDUKE UNIVERSITY: $31,947 over 1y, 0.0% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

  • Who funds THE ARTHUR PAGE SOCIETY ↗
  • Who funds COUNCIL OF PUBLIC RELATIONS FIRMSINC (PR COUNCIL) ↗
  • Who funds DUKE UNIVERSITY ↗

How much its grantees rely on government

Each dot is one organization Institute for Public Relations funds: left to right is the share of its income from government, bottom to top the share from Institute for Public Relations. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 00%0%1%3%5%funder's share of their income ↑0%8%15%22%30%share of the org’s income from government →
    no gov moneyreceives it· size = income
    0get no government money at all
    0rely on government for over half their income
    ⤢ axis zoomed · 0–30%
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 7 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990 e-file return for fiscal year 2021, released 2021. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Possibly out of date. A more recent filing (FY2025) is on record and reports $26k of grant expense, but none of it to a named recipient. On a Form 990 that can mean grants abroad, filed by region only (Schedule F), grants under $5,000, which are not itemized, or a schedule referenced as an attachment the e-file does not carry. The figures above are therefore from FY2021, the most recent year this funder named its grantees.

    Source object · view filing

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