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Foundation Dossiers

Washington, D.C. · Public charity

Insights Association Inc

Founded in 2017, the Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

$32k
Granted FY2024(still arriving)
3
Itemized grants FY2024
2
Organizations funded FY2023
Read the full brief
Itemized, FY2024
$19k
The rest is grants the schedule does not break out
Median grant, FY2024
$6,500
Largest grant, FY2024
$6,500
States reached, FY2024
3
Total assets, FY2024
$1.6M
100% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2023 to 2024.

Community Improvement$14kMembership Benefit$13kSocial Science$6k

Top grantees

Largest recipients by total granted, FY2023 to FY2024, and the share of each one’s budget the grants supplied at peak.

GranteeTotal grantedYearsShare of their budget
Insights Association Greater New York Chapter Inc$13,500218%
Marketing Research Association Inc$13,000217%
Insights Association South Central Chapter$5,500111%

Compare Insights Association Inc with peer funders

About Insights Association Inc

How much does Insights Association Inc give?
Insights Association Inc reported 3 itemized grants totaling $18,500, out of $32,000 in total grant expense reported on the return in its FY2024 IRS filing.
What does Insights Association Inc fund?
By grant dollars over FY2023 to FY2024, its largest causes are Community Improvement (42%), Membership Benefit (41%), Social Science (17%).
Who are Insights Association Inc's largest grantees?
By total granted over FY2023 to FY2024: Insights Association Greater New York Chapter Inc ($14k), Marketing Research Association Inc ($13k), Insights Association South Central Chapter ($6k).
Where is Insights Association Inc based?
Insights Association Inc is based in DC.

On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 3 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

How this is measured
Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

Generated from the IRS Form 990 e-file return for fiscal year 2024, released 2024. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

Source object · view filing

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More from the funding graph

The unnamed billions
grants reported with no recipient in the public record
The regranting layer
51% of grant dollars land in the regranting layer
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The endowment market
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The camps
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By state
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