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· Public charity

High Point Convention & Visitors Bureau Inc Dba Visit High Point

The mission of Visit High Point is to position High Point as a destination that visitors will enjoy and that locals will want to promote.

$266k
Granted FY2025still arriving
2
Grants FY2025still arriving
2
States reached
$250k
Largest
01What it funds
0194% classified

What it funded, over time

Every grant placed by its stated purpose and the recipient’s mission, by year, FY2019 to 2025.

Recreation & Sports$1.1MCommunity Improvement$823kPublic Benefit$500kArts & Culture$212kHousing & Shelter$30kScience & Tech$17kSocial Science$10kOther$0
02FY2025 · 2 grants

Where the money goes

Grants by size, and the largest recipients.

How this is measured
The 2 grants below total $255,820, the rows itemized in this filing. The $265,601 headline is the total grant expense on the return; the other $9,781 is giving the schedule does not break out (grants under the $5,000 itemization floor, grants to individuals, grants on other schedules). Every figure below describes the itemized rows only.

By grant size · FY2025

  • Under $10k1 grant · $6k
  • $250k+1 grant · $250k
$250,000
Median grant
2
States reached
$3.9M
Total assets
Largest grants
RecipientAmount
CITY OF HIGH POINT$250,000
Individual grant recipient$5,820
02The need
03

Does the money reach high-need areas?

Each grant placed by the hardship in its grantee’s ZIP, against the area’s typical level.

show:

Dollar for dollar, its grants (FY19–25) land where the poverty rate runs at 16%, against an area that typically sits at 13%. 100% of its dollars go to grantees based in above-average-need neighborhoods. Most of its grants land in higher-need ZIPs.

area typical 13%PIEDMONT TRIAD REGIONAL COUNC: $10k → 15%CITY OF HIGH POINT: $250k → 16%PRECISION RACING: $24k → 16%PIEDMONT TRIAD FILM COMMISSIO: $8k → 15%CITY OF HIGH POINT: $250k → 16%PRECISION RACING: $6k → 16%CITY OF HIGH POINT: $250k → 16%CITY OF HIGH POINT: $250k → 16%CITY OF HIGH POINT: $250k → 16%CITY OF HIGH POINT: $250k → 16%HIGH POINT MARKET AUTHORITY: $90k → 16%CITY OF HIGH POINT: $68k → 16%HIGH POINT AREA ARTS COUNCIL: $9k → 16%INTERNATIONAL TEXTILE ALLIANC: $8k → 16%DRIVE HIGH POINT FOUNDATION: $549k → 16%DRIVE HIGH POINT FOUNDATION: $62k → 16%DRIVE HIGH POINT FOUNDATION: $50k → 16%DRIVE HIGH POINT FOUNDATION: $45k → 16%STAGE COHAB: $43k → 16%HIGH POINT BY DESIGN: $28k → 16%HIGH POINT HISTORICAL SOCIETY: $17k → 16%ART GALLERY AT CONGDON YARD: $13k → 16%QS CORNER: $11k → 16%NEW PATH DIGITAL: $10k → 16%HIGH POINT DISCOVERED: $10k → 16%STOCK & GRAIN ASSEMBLY: $10k → 16%SCIENCE IN DESIGN: $17k → 16%0%20%40%50%more need →
grant to an above-average-need area below average· circle size = grant amount
How this is measured
Matched: human-services grants are those whose grantee’s IRS cause code is Human Services. Placed by people below the poverty line in the grantee’s ZIP, averaged from the tracts in that ZIP.
How this is measured
US grants placed by each grantee’s ZIP, which can differ from where services are delivered. Need from public data (U.S. Census/ACS, CDC PLACES, Eviction Lab, USDA), shown as context about the area, never attributed to the funder’s giving.
03Its grantees
repeat funding

Who it funds again

Organizations funded in more than one year, against those funded once.

89%of every dollar goes to organizations it has funded before.
$2.4M · 5 repeat orgs$306k to everyone else

Grantees it renews have grown median revenue +32% since the first grant, against 0% for those funded once.

5 repeat relationships: 2 still active in FY2025, 3 since wound down.

How the two cohorts compare

Re-uppedFunded once

Organizations

5
13

Total granted

$2.4M
$306k

Median revenue growth · since first grant

+32%
0%

Still filing today

60%
31%

New vs renewed · share of each year

In FY2025, 100% of grant dollars renewed an existing relationship; $0 went to new ones.

50%100%’19’20’21’22’23’24’25
RenewedFirst-time

Where new relationships form · theme of each grantee’s first grant

’19’20’21’22’23’24’25
Community ImprovementArts & CultureRecreation & SportsOther
How this is measured
First-time means a grantee’s first year in the filing window; renewed means funded in an earlier year too. The renewed share climbs naturally as a portfolio matures, so the signal is a year that bucks it (a wave of new grantees). The earliest year is left-censored: relationships that predate the data read as new. Theme is the grantee’s IRS cause.

Backed again, and grew

  • CO
    CITY OF HIGH POINT
    6× · 2019–2025 · $1.6M
  • HP
    HIGH POINT CONVENTION & VISITORS BUREAU FOUNDATION
    4× · 2020–2023 · $706k · revenue -97% · 100% of their budget
  • FO
    FRIENDS OF JOHN COLTRANE INC
    3× · 2019–2024 · $102k · revenue +32%

Funded once

  • HP
    High Point International Home Furnishing Market Authoritygraduated
    one grant, 2022 · $90k · revenue +62%
  • IG
    Individual grant recipient
    one grant, 2024 · $43k
  • CC
    CAROLINA CORE SOCCER
    one grant, 2024 · $40k · revenue -98%
How this is measured

Repeat means funded in two or more distinct years. Growth and survival are read from each grantee’s own subsequent IRS filings.

04Its field
04the grantee network

7 grantees tracked through their own filings, 2017–2025.

Each grant beside the grantee’s revenue from every source, year by year.

How this is measured

Counted here: distinct organizations funded across 2017 to 2025, not grant rows in a single year, so this will not match the grant count on the cover. 7 of the 18 grantees resolved in that span have returns of their own we could reconcile.

Each grantee is resolved to its own IRS returns. Association, dated; never a causal claim.

1
Load-bearing (≥25% of a budget)
1
Early backer (in before they grew)
7/7
Grantees still filing
3/7
Grew since first funded

Where the money sits, by cause and then by grantee

CITY OF HIGH POINT: $1,568,250 · OtherCITY OF HIGH POINT+10 more: $178,750 · Other+10 moreHIGH POINT CONVENTION & VISITORS BUREAU FOUNDATION: $705,697 · Community ImprovementHIGH POINT CONVENTION & VISITORS B…High Point International Home Furnishing Market Authority: $90,000 · Community ImprovementHigh Point International Home Furn…+2 more: $27,000 · Community ImprovementFRIENDS OF JOHN COLTRANE INC: $102,480 · Arts & CultureHIGH POINT HISTORICAL SOCIETY INC: $17,000 · Arts & CultureCAROLINA CORE SOCCER: $40,000 · Recreation & Sports
Other$1,747,000Community Improvement$822,697Arts & Culture$119,480Recreation & Sports$40,000

Each grantee by its size and the funder’s share of it; top left is load-bearing

25%50%75%100%$1.0M$10Mgrantee revenue →↑ funder's share of their budgetHIGH POINT CONVENTION & VISITORS BUREAU FOUNDATION: $705,697 over 4y, 100% of budgetFRIENDS OF JOHN COLTRANE INC: $102,480 over 3y, 10% of budgetHigh Point International Home Furnishing Market Authority: $90,000 over 1y, 1.0% of budgetCAROLINA CORE SOCCER: $40,000 over 1y, 1.0% of budgetHIGH POINT HISTORICAL SOCIETY INC: $17,000 over 1y, 11% of budgetPIEDMONT TRIAD FILM COMMISSION: $17,000 over 2y, 12% of budgetHIGH POINT DISCOVERED INC: $10,000 over 1y, 3.2% of budget
Grantee by grantee: a decade per organization, before and after funding

A decade per grantee: revenue shaded, grants as bars, all rows on one timeline.

  • Who funds HIGH POINT CONVENTION & VISITORS BUREAU FOUNDATION ↗
  • Who funds FRIENDS OF JOHN COLTRANE INC ↗
  • Who funds High Point International Home Furnishing Market Authority ↗
  • Who funds CAROLINA CORE SOCCER ↗
  • Who funds HIGH POINT HISTORICAL SOCIETY INC ↗
  • Who funds PIEDMONT TRIAD FILM COMMISSION ↗
  • Who funds HIGH POINT DISCOVERED INC ↗

How much its grantees rely on government

Each dot is one organization High Point Convention & Visitors Bureau Inc Dba Visit High Point funds: left to right is the share of its income from government, bottom to top the share from High Point Convention & Visitors Bureau Inc Dba Visit High Point. Bigger dots raise more.

2024
’20’21’22’23’24’25
no gov · 00%6%25%56%100%funder's share of their income ↑0%1%3%4%5%share of the org’s income from government →
    no gov moneyreceives it· size = income
    0get no government money at all
    3report government grants on their 990 we could not trace to a source (not plotted)
    0rely on government for over half their income
    ⤢ axis zoomed · 0–5%
    typical government reliance, FY20–25
    How this is measured
    Government income is each org’s traced federal awards (USASpending grants and contracts) plus state payments (open checkbooks) as a share of its total revenue (IRS Form 990); the self-reported government-grant line (990 line 1e) is carried for cross-check: a grantee that reports government grants we could not trace to a source is left off the chart rather than shown as receiving none. An association, not a claim that a grant caused the public funding. Coverage is precision-first, a floor rather than a census; state records exist for 9 states, so a grantee outside them shows no state figure (dimmed) rather than a false zero. Federal award amounts are obligations, which can span years, so a single-year share is indicative. 990 filings lag 12 to 24 months.

    On method. Every financial figure here is read from IRS e-file XML, the funder’s own 990/990-PF, and from the multi-year returns of the 18 grantees we resolved, each linked to its source. Grantee outcomes are each organization’s own program-service reporting (Form 990, Part III), read as association with funding, never as caused by it. Low-confidence name matches are suppressed rather than guessed. How we build these →

    How this is measured
    Each figure carries one of six labels. Filed is what the funder reported on its return. Official is another government record about an organization, such as a federal award or a charity register, joined by name where no shared identifier exists. Resolved is an identity we worked out where the filing named a recipient without an EIN, kept only above a measured confidence threshold. Computed is arithmetic over those, like themes, portfolio clusters and co-funder strength. Context is a statistic about a place rather than about an organization, which is what the need overlay is: it describes the area a grantee’s address sits in, not where its work lands. Inferred is drawn by a model from text, like the partnerships read out of public news and organization websites. Each is labeled where it appears.

    Generated from the IRS Form 990 e-file return for fiscal year 2025, released 2025. Filings run roughly 12 to 24 months behind; figures are dated accordingly.

    Source object · view filing

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