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Ontario · Registered charity

The New Mom Project

The New Mom Project (Ontario) receives grants from 12 organizations whose Canada Revenue Agency filings report C$368,820 to it, the largest being CANADAHELPS CANADON (C$174,123). 4 of them have funded it in more than one year.

C$54k
Revenue FY2024
12
Funders on record
C$369k
Grants received
C$51k
Net assets
4/12 repeat funderspeak grant-dependency 67%

Against its field

The New Mom Project runs a healthier operating margin than half of the 3,008 organizations relieving poverty nonprofits its size.

Operating margin10% · above the median
Revenue growth (annualized)−13% · below the median

this organization peer median middle 50% of peers· 3,008 organizations relieving poverty nonprofits under $100k, FY2024

Three funders worth looking at

Grantmakers with no record of funding this organization, ranked by how strongly the co-funder graph and the mission embeddings agree. The evidence is in section 03.

See all 12 prospects and why each one surfaced →
01The organization over time

The organization over time

Each line starts at 100 in 2017, so what you read is the shape rather than the size: 150 means half as much again as 2017, 50 means half. The number beside each label in the key is where it ended. The shaded band is where the middle 50% of its peers' revenue would sit, given their growth.

100 = 20172017 Revenue 100 (C$140k) Expenses 100 (C$161k) Net assets 100 (C$5k)2018 Revenue 78 (C$110k) Expenses 54 (C$87k) Net assets 459 (C$22k)2019 Revenue 117 (C$165k) Expenses 91 (C$147k) Net assets 829 (C$40k)2020 Revenue 81 (C$114k) Expenses 77 (C$124k) Net assets 611 (C$29k)2021 Revenue 221 (C$310k) Expenses 176 (C$284k) Net assets 1148 (C$55k)2022 Revenue 338 (C$475k) Expenses 284 (C$458k) Net assets 1355 (C$65k)2023 Revenue 85 (C$119k) Expenses 85 (C$138k) Net assets 962 (C$46k)2024 Revenue 39 (C$54k) Expenses 30 (C$49k) Net assets 1073 (C$51k)
'17'18'19'20'21'22'23'24
Revenue (39)Expenses (30)Net assets (1073)Peer revenue range

How it's funded, over time

Each bar is one year's revenue split into where it came from, and every bar is the same height — these are shares, not amounts, so a year that raised twice as much looks the same size. Hover a bar for the split.

2017
2018
2019
2020
2021
2022
2023
2024
ContributionsProgram revenueInvestmentOther

Government-grant reliance: 2021 81% · 2022 93%. Grants only. Government contracts and fees sit inside program revenue.

100% of The New Mom Project’s revenue is contributions — more reliant on donations than three-quarters of its peers (97% for the typical peer).

This organization
Typical peer · 2,785 orgs

Surplus & reserves

Operating surplus or deficit each year, and months of liquidity in hand. 3 of the last 8 reported years ran a deficit.

−C$21k
’17
C$22k
’18
C$18k
’19
−C$10k
’20
C$26k
’21
C$17k
’22
−C$19k
’23
C$5k
’24
5.2
months of
reserve
02Who funds it

Who funds it, year by year

2017 → 2023: the base held at 2 funders, grant income rose C$1k → C$23k.

From the CRA filings of The New Mom Project’s funders (the co-funder graph). Association, not causation. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024 is still being filed and is shown unshaded; it does not move any figure on this page.

How concentrated its funding is

The New Mom Project leans on a few funders — its largest provides 47% of grant income and the top three 82%; half comes from just 2 funders.

the vertical line marks half of all grant income — 2 funders to its left

100% of the income these shares are computed over arrives through pass-through sponsors or from payers whose filings do not say what kind of payment it is. Concentration is still measured over all of it, because the money is real; what it does not support is a claim about how many institutions have chosen to fund The New Mom Project.

47%
largest funder
82%
top three
~3
effective funders

Largest funder’s share by year: 2017 96% · 2018 75% · 2019 64% · 2020 94% · 2021 68% · 2022 96% · 2023 88% — diversifying over time.

“Effective funders” = inverse Herfindahl index (1 / Σ shareᵢ²) — the number of equal-sized funders that would give the same concentration. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024 is still being filed and is shown unshaded; it does not move any figure on this page.

How long its funders stay

50% of The New Mom Project's funders are still giving 3 years after their first grant; 33% give in more than one year at all.

first grant+1y+2y+3y+4y+5y

Share of funders still giving k years after their first recorded grant, pooled across every acquisition cohort. A funder counts as retained in a year only if it made a grant that year. Measured to FY2023, the last fiscal year that has finished arriving — a funder cannot be counted as lapsed in a year most filers have not reached.

Where its funders are

90% of The New Mom Project's grant income comes from Ontario funders.

In-province vs out-of-province, by year

’17
’18
’19
’20
’21
’22
’23
Ontario out of province

Funder regions come from each funder’s own filing. Trends are read to FY2023, the last fiscal year that has finished arriving. FY2024 is still being filed and is shown unshaded; it does not move any figure on this page.

03Its place in the field

Funders to approach

Grantmakers that don’t fund you yet, surfaced two ways: they back organizations that share your funders, or their grantees resemble your mission. The ones both signals agree on come first. Your 12 funders put you under-funded among the 400 organizations that share them.

From the co-funder graph (funders backing at least two comparable organizations, shrunk for grantee count, donor-advised and mega-funds excluded) and the universe embeddings. A research starting point; overlap is association, not a guarantee of fit.

Government revenue The New Mom Project reports

Federal, provincial and municipal funding on the organization’s own T3010 return.

FY2022C$441k
21
22
  • 93% of FY2022 revenue
  • As filed, not traced to an award

Organizations like The New Mom Project

Organizations whose mission and program text most resemble this one, by semantic similarity over every charity on the CRA register — the closest peers, and often the clearest route to shared or prospective funders.

In Ontario

Nationally

04Profile & governance

Read directly from this organization’s own T3010 return, as neutral context.

Where the money goes

64% of spending goes to programs.

Program 64%Management 36%Fundraising 0%

Governance

3
board members

Questions and answers

Who funds The New Mom Project?
The New Mom Project (Ontario) receives grants from 12 organizations whose Canada Revenue Agency filings report C$368,820 to it, the largest being CANADAHELPS CANADON (C$174,123). 4 of them have funded it in more than one year.
How many funders does The New Mom Project have?
Canada Revenue Agency filings report 12 organizations giving C$368,820 in grants to The New Mom Project, 4 of which have funded it in more than one year.
Who is the largest funder of The New Mom Project?
CANADAHELPS CANADON is the largest funder on record, with C$174,123 in grants. The full list of funders is on this page.
How can an organization like The New Mom Project find more funders?
Start with the funders already giving here, then look at the foundations that back similar organizations in Ontario.

These figures are read directly from the CRA's published T3010 data: this organization’s own return for FY2024 (financials across 2017–2024), and the filings of 12 funders that report grants to it. “On record” means captured in the filings we have parsed — a funder that does not e-file, or whose grant detail is not itemized, will not appear. Filings run roughly 12–24 months behind. Trends on this page end at FY2023, the last fiscal year that has finished arriving; later years are shown and marked, and move no figure. Data on this page was exported September 23, 2026. What this page cannot tell you · View the T3010 on the CRA register